What transforms a temporary shelter into a true lifeline for displaced families? The answer lies in hospitality—not as a luxury, but as the essential foundation of effective disaster housing solutions.

In this revealing conversation, RV Housing Group CEO Brad Iturriaga unpacks how his lifelong attention to customer experience shapes every aspect of temporary housing placements. From his teenage years working at a grocery store to now leading a company serving families in crisis, Brad's commitment to hospitality runs deep. "I've just always had that knack for caring about how a customer is taken care of," he explains.

We explore how principles from luxury hospitality brands like Four Seasons can be thoughtfully applied to temporary housing situations. Brad emphasizes that creating hotel-quality experiences not in sterile corporate environments but in personalized settings gives displaced families both comfort and dignity. The conversation reveals how seemingly small gestures—placing a rug before entering a unit, conducting one final cleaning sweep, or simply taking five extra minutes to ask how a policyholder is coping—can profoundly impact someone's recovery journey.

Perhaps most compelling is Brad's insight into hospitality as a business strategy rather than merely a nice-to-have. While acknowledging there are more immediately profitable ways to operate, he maintains that genuine care builds the sustainable partnerships that drive long-term success: "I'm not interested in making a bunch of money right now... it's always been about longevity for me." This philosophy transforms how temporary housing providers can approach their mission—serving families better while creating lasting value for insurance partners.

Whether you're an insurance professional, housing coordinator, or simply interested in how businesses can lead with empathy, this episode offers practical wisdom on making a meaningful difference during life's most challenging moments. Subscribe now and discover how hospitality becomes the cornerstone of effective disaster response.

We explore how a culture of ownership and exceptional customer service shapes successful businesses and creates lasting customer loyalty.

• Brands like Nordstrom and Chick-fil-A stand out for their extraordinary customer service and willingness to prioritize customer satisfaction
• The younger workforce can excel with proper training, clear values, and accountability as demonstrated by Chick-fil-A
• Social media-focused brands often prioritize quick sales over service quality and long-term customer relationships
• Being "willing to lose" in the short term creates much greater long-term business success
• The philosophy that "just because it's not our fault doesn't mean it's not our problem" creates exceptional customer experiences
• Building a properly staffed team allows businesses to respond quickly and thoroughly to customer needs
• Creating a legacy business requires prioritizing long-term customer relationships over short-term profits
• Exceptional service creates a competitive advantage that remains relevant regardless of market conditions

We explore the challenges of CAT events and how insurance reps and housing agencies can better serve families during disaster season. Brad Iturriaga discusses RV Housing Group's disaster response strategies and emphasizes the importance of maintaining high-quality service even in high-pressure situations.

• Catastrophic events create unique challenges due to simultaneous claims and limited housing availability
• Insurance representatives need dedicated partners who understand priorities and can respond quickly
• Nationwide inventory allows for flexible response, regardless of where disasters strike
• Service quality must remain consistent during high-volume periods through experience and preparation
• Genuine empathy is essential—treating displaced families as people, not just claim numbers
• Real-world response examples include housing an elderly couple who had been sleeping on hay in their barn
• Pre-season coordination between carriers and housing providers improves response effectiveness
• RV Housing Group's growth stems from consistently delivering on promises and showing genuine care

If today's episode gave you new ideas or insights, we'd love to hear from you. You can connect with us online at rvtemphousing.com or reach out to us directly on LinkedIn, and if you found this valuable, don't forget to subscribe and share this episode with someone who needs it.

The temporary housing landscape is evolving as insurance agencies increasingly view RV housing as a viable solution for displaced families, creating both opportunities and challenges in maintaining exceptional service while managing costs.

• Education around on-site housing options is improving among insurance partners
• New competition entering the market doesn't necessarily translate to quality service
• Maintaining exceptional service requires proper staffing and infrastructure
• Volume can beat margin when building a sustainable business model
• Taking a Chick-fil-A approach of being potentially "over-employed" to ensure quality
• Balance between cost efficiency and exceptional service requires strategic thinking
• Flexibility in pricing sometimes necessary to help families with limited coverage
• Empathy is essential when working with people who have lost everything
• Hiring team members who genuinely care about people is critical
• No business is perfect, but attention to detail minimizes preventable mistakes

If you're an insurance partner looking for reliable temporary housing solutions for your policyholders, reach out to learn how we can provide both exceptional service and competitive pricing.

RV Housing Group CEO Brad discusses how his company removes the burden of RV placements from insurance representatives, allowing them to focus on other claims while trusting that policyholders are receiving excellent care.

• Brad begins by sharing personal insights about his 60-hour fast challenge
• Housing representatives often struggle with understanding RV options and pricing structures
• Once a placement is approved, reps can "drop it in our lap" and know it's being handled properly
• RV Housing Group employs more staff than competitors to ensure consistent service quality
• The company encourages policyholders to contact them directly rather than burdening insurance reps
• Communication philosophy: handle issues proactively then update reps with resolution details
• Success defined by transparent relationships and willingness to evolve processes
• Company constantly evaluates business practices to improve service delivery
• Focus on long-term partnerships over short-term profits

Contact us directly to learn how we can simplify your RV placement process and provide exceptional care for your policyholders.

Brad Iturriaga, CEO of RV Housing Group, shares his philosophy that authentic service to displaced families creates business success in the temporary housing industry. He explores how prioritizing people's needs over sales goals has helped his company thrive while providing genuine stability for families during crisis situations.

• Difference between selling and serving: businesses that prioritize service naturally succeed at sales
• Authentic care isn't sustainable if faked - it must be in your DNA to truly help people
• On-site RVs provide stability for families by keeping them close to their property during repairs
• Many families initially skeptical about RV living end up grateful they chose this option
• Company philosophy: "Just because it's not our fault doesn't mean it's not our problem"
• Measuring success through being clients' automatic first choice, not just financial metrics
• Staff are instructed to treat every customer like they would their own family members
• Continuous improvement through honest customer feedback and filling service gaps

Connect with us online at rvtemphousing.com or reach out directly on LinkedIn.

When disaster strikes, what separates exceptional temporary housing providers from average ones is their dedication to service, quality, and problem-solving capabilities.

• Not all temporary housing partners are created equal – the best ones act as an extension of their client's business
• Red flags to watch for include vendors who overpromise and underdeliver
• Quality providers maintain newer, well-maintained RV units that are regularly refreshed
• Exceptional customer service means having live technicians available to troubleshoot issues by phone
• Emergency placements can sometimes be accommodated same-day when families have nowhere else to go
• Communication excellence keeps insurance reps informed without burdening them with maintenance issues
• The best housing partners focus on continuous improvement rather than becoming complacent

If you're looking for a reliable temporary housing partner, visit rvtemphousing.com to request a quote or reach out to us directly. We'd love to demonstrate why insurance representatives across the country consider us their go-to provider.

We debunk common misconceptions about on-site RV housing and explore why staying on your property during home repairs offers unique advantages for displaced families.

• Being on your property allows you to monitor repairs and protect your belongings
• Modern RVs offer surprising comfort with multiple slide-outs, full kitchens, and private bedrooms
• Compared to extended hotel stays, RVs provide more privacy, cooking facilities, and living space
• RV Housing Group offers 24/7 support for any maintenance issues that arise
• Flexible placement options include positioning on your property or at nearby campgrounds
• Insurance representatives can partner with RV Housing Group to better serve rural clients
• The temporary "camping adventure" mindset helps families adjust to the transition

If you're an insurance representative with questions about on-site housing options, reach out to us at rvtemphousing.com or connect with us directly on LinkedIn.