Episodes

  • Episode 117: OpenAds CEO Steven Liss & CTO Michael Bishop on AI Ads, CTV, and “Taste Slop”

    Episode 117: OpenAds CEO Steven Liss & CTO Michael Bishop on AI Ads, CTV, and “Taste Slop”
    Oct 14 2026
    The slop has developed taste. We’re all processing this. Steven Liss and Michael Bishop join Joe Zappa and Eric Franchi to discuss AI creative that people might actually want to watch.
    Show More Show Less
    47 mins
  • Episode 116- Mediaocean AI Ventures: Bill Wise and Guy Kuperman on Adtech’s Next Wave

    Episode 116- Mediaocean AI Ventures: Bill Wise and Guy Kuperman on Adtech’s Next Wave
    Sep 23 2026
    Mediaocean’s Bill Wise and Guy Kuperman join Joe and Eric to discuss the launch of AI Ventures. Building an AI product is getting easier. Finding customers, earning trust and making it work across adtech? Still hard. They explain how Mediaocean plans to help founders and why Bill thinks plumbing is sexy.
    Show More Show Less
    31 mins
  • Episode 115 - Founder and CEO Jared Siegal on Risk, Resilience and Building Aditude

    Episode 115 - Founder and CEO Jared Siegal on Risk, Resilience and Building Aditude
    Sep 16 2026
    An MS diagnosis changed Jared Siegal’s perspective on risk, work and the future. Instead of slowing down, he decided to take control of it. The founder and CEO of Aditude joins Joe Zappa and Eric Franchi to explain how a side business built during a five-hour daily commute became a monetization platform processing more than a trillion impressions annually. Jared shares why he turned down an acquisition offer, how he evolved from operator to orchestrator, and why former athletes often thrive inside high-performance companies. The conversation also explores overlooked opportunities across the open web, mobile apps and gaming, plus Jared’s surprisingly skeptical take on AI. And yes, he calls AI a “fad” before revealing that Aditude is building an agentic product of its own.
    Show More Show Less
    46 mins
  • Episode 114- 3 Italians walk into an adtech podcast- CEO & Co-Founder Joe Marino of Ribeye

    Episode 114- 3 Italians walk into an adtech podcast- CEO & Co-Founder Joe Marino of Ribeye
    Sep 9 2026
    Three Italians walk into an adtech podcast and somehow end up discussing local media, A players, private equity, childhood labor, and the emotional damage caused by getting cut from middle-school football. Ribeye CEO and co-founder Joe Marino joins Joe Zappa and Eric Franchi to explain why building a company is not easy, despite how effortless every founder makes it look on LinkedIn.
    Show More Show Less
    43 mins
  • Episode 113 Joe Zappa on What Happens When Sales Breaks Delivery

    Episode 113 Joe Zappa on What Happens When Sales Breaks Delivery
    Sep 2 2026
    Joe Zappa and Eric Franchi sit down for a candid founder-to-founder conversation about what happens when rapid growth exposes weaknesses in your business. After Sharp Pen Media grew quickly, Joe realized that delegating client work was not the same as building a system to manage it. He shares how client churn forced him to rethink his role as CEO, establish clearer outcomes, use AI to identify account risks and make sure marketing contributes directly to pipeline. They planned to cover four topics. Joe’s first topic took the entire episode. Some things never change.
    Show More Show Less
    24 mins
  • Episode 112 How Not to Get Screwed on Your Startup Exit with Allie Colman of Aprio

    Episode 112 How Not to Get Screwed on Your Startup Exit with Allie Colman of Aprio
    Aug 26 2026
    This week on Open Market, Allie Colman, Tax Partner and Northeast Technology Industry Leader at Aprio, joins Joe Zappa and Eric Franchi to break down the tax and equity decisions founders should think about before they become expensive mistakes. QSBS, R&D credits, 83(b)s, exit planning, and yes, a hypothetical $1B exit. Joe does the math. Eric refuses. Allie saves the episode.
    Show More Show Less
    44 mins
  • Episode 111 Rebuilding the DSP: Transparency, Control and the Future of Programmatic with Tuple Founder & CEO Doug Lauretano

    Episode 111 Rebuilding the DSP: Transparency, Control and the Future of Programmatic with Tuple Founder & CEO Doug Lauretano
    Aug 19 2026
    Doug Lauretano, Founder & CEO of Tuple, joins Open Market to discuss why legacy DSPs may be limiting buyer access to valuable impressions.He explains how Tuple is building a next-generation DSP focused on greater visibility, transparent fees, and buyer control.Plus, Doug, Joe, and Eric settle the important question of where to find the best pizza in New York.
    Show More Show Less
    31 mins
  • Episode 110 Agentic Advertising Is Already Here with Magnite’s Jonathan Moffie

    Episode 110 Agentic Advertising Is Already Here with Magnite’s Jonathan Moffie
    Aug 12 2026
    Jonathan Moffie, Head of Agentic Product at Magnite, explains how buyer and seller agents are already launching real advertising campaigns. He joins Joe Zappa and Eric Franchi to discuss agentic direct IOs, the future of RTB, human-guided optimization, and why ad tech companies need to move at startup speed.
    Show More Show Less
    35 mins