Opening Weekend: Selling Hollywood with Jim Fredrick cover art

Opening Weekend: Selling Hollywood with Jim Fredrick

Opening Weekend: Selling Hollywood with Jim Fredrick

Written by: Jim Fredrick
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OPENING WEEKEND: Selling Hollywood with Jim Fredrick takes you inside the campaigns that sold some of Hollywood's biggest movies. Former studio marketing executive, author and professor Jim Fredrick is joined by the filmmakers, executives and advertising colleagues who helped create the trailers, posters and campaigns -- providing a facinating oral history of how Hollywood sells its product.2026 Art Economics Marketing Marketing & Sales
Episodes
  • THE IRON GIANT

    THE IRON GIANT
    Oct 7 2026

    Join Producer Allison Abbate for a lively discussion of the making and marketing of the animated classic: THE IRON GIANT!
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    29 mins
  • Movie Posters

    Movie Posters
    Sep 23 2026

    The movie poster was the first form of film promotion. They've been designed by the greatest artists of all-time and are collected by many. Join me and poster designer BRYAN ALLEN as we discuss the art, craft and history of the Movie Poster!
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    40 mins
  • Harry Potter and the Sorcerer's Stone

    Harry Potter and the Sorcerer's Stone
    Sep 8 2026

    In this episode, it's just me, talking about the origins of the first Harry Potter film, "Harry Potter and the Sorcerer's Stone" at Warner Bros. How did this insanely popular franchise get started? And what was my role in bringing the first film to audiences around the world? It wasn't as easy as you might think!
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    17 mins
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