Everyone’s talking about growth, but where and how can companies like yours find it? Enter: competitive benchmarking.

In this episode of Opportunity Minded, you’ll see why this type of assessment is a powerful tool for uncovering performance gaps and building a stronger strategic advantage. Knowing where you stand among your competitors or industry players is the first step towards outperforming them.

Watch now to discover:

• What competitor benchmarking is and why it matters in strategic decision-making
• The five layers of benchmarking analysis that reveal where you’re winning or falling behind
• How to use gap analysis to uncover opportunities and optimise your go-to-market strategy
• Practical steps to turn competitor insight into action for immediate impact

Plus, join in with a quick game where we reveal which global beauty giant captured the most market share in the last five years and how they did it.

Listen to learn about how competitive benchmarking helps you stay ahead in a dynamic market. You can also watch Opportunity Minded episodes as videos!

Chapters:

00:00:00 - Introduction to competitive benchmarking

00:00:15 - Welcome to Opportunity Minded

00:00:36 - What is competitor benchmarking?

00:01:12 - The five layers of benchmarking

00:02:29 - Importance of competitor benchmarking

00:03:48 - Company trivia game introduction

00:04:55 - First trivia question: highest sales growth

00:06:11 - Second trivia question: market share gains

00:07:45 - Beyond market share in benchmarking

00:08:05 - Key performance indicators (KPIs) in benchmarking

00:09:39 - Customising benchmarking studies

00:11:40 - Selecting peer groups for benchmarking

00:13:48 - Analysing competitor data

00:15:34 - Example: snack brand in China

00:17:38 - Tactical insights from benchmarking

00:19:08 - Frequency of benchmarking

00:19:52 - Common misconceptions about benchmarking

00:20:37 - Advice for undertaking benchmarking

00:20:59 - Conclusion and contact information

In a world where every mattress or meal-kit is ‘#1’... who’s actually telling the truth?

Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visi

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth.

Visit our website for more resources and stay connected with us on social media.

Bonus episode! Let’s play degrees of innovation.

Innovation isn’t one-size-fits-all. In this extended version of the original game, Euromonitor experts challenge host Jessica with real-world scenarios and explain the reasoning behind the answers. Sharing a simple framework, they help you spot the difference between incremental and transformative change.
You’ll hear:
• Examples of strategies that work (and fail)
• Why not every innovation means a new product launch
Tune in for actionable insights in under 10 minutes.

Get the full episode here

Follow us for more insights:

YouTube: @euromonitor

LinkedIn: euromonitor-international

Insights: https://bit.ly/4mdu1L1

In a world where every mattress or meal-kit is ‘#1’... who’s actually telling the truth?

Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visi

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth.

Visit our website for more resources and stay connected with us on social media.

Right product, wrong place. That’s how brands often end up lost in the aisle instead of growing their shelf space.

Distribution needs clear direction backed by data analytics, so you can determine the right channel fit, align with shopper preferences and maximise spend per customer. Move beyond simply where to sell with expert insights on retail partnerships, emerging commerce platforms, price positioning and channel forecasting.

Chapters:

00:00:04 Introduction to Opportunity Minded

00:01:09 Game time: Opportunity Pyramid round 1

00:04:29 Importance of optimizing channel strategy

00:05:53 Why knowing your customer comes first

00:07:33 Influence of product category on channel choice

00:10:28 Analyzing competitors in channel mix

00:11:45 Role of retail partnerships

00:12:51 Growth opportunities in marketplaces

00:13:57 Brand size and channel strategy

00:14:48 Emerging channels

00:16:37 Game time: Opportunity Pyramid round 2

00:19:15 Connecting pricing and channel strategies

00:21:04 Understanding how to reach consumers

00:22:21 Untangling channel performance data

00:24:57 Navigating future channel shifts

00:28:00 Channel disruptors of the future

00:29:21 Final words of advice

00:30:13 Get in touch

In a world where every mattress or meal-kit is ‘#1’... who’s actually telling the truth?

Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visi

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth.

Visit our website for more resources and stay connected with us on social media.