Everyone’s talking about growth, but where and how can companies like yours find it? Enter: competitive benchmarking.

In this episode of Opportunity Minded, you’ll see why this type of assessment is a powerful tool for uncovering performance gaps and building a stronger strategic advantage. Knowing where you stand among your competitors or industry players is the first step towards outperforming them.

Watch now to discover:

• What competitor benchmarking is and why it matters in strategic decision-making
• The five layers of benchmarking analysis that reveal where you’re winning or falling behind
• How to use gap analysis to uncover opportunities and optimise your go-to-market strategy
• Practical steps to turn competitor insight into action for immediate impact

Plus, join in with a quick game where we reveal which global beauty giant captured the most market share in the last five years and how they did it.

Listen to learn about how competitive benchmarking helps you stay ahead in a dynamic market. You can also watch Opportunity Minded episodes as videos!

Chapters:

00:00:00 - Introduction to competitive benchmarking

00:00:15 - Welcome to Opportunity Minded

00:00:36 - What is competitor benchmarking?

00:01:12 - The five layers of benchmarking

00:02:29 - Importance of competitor benchmarking

00:03:48 - Company trivia game introduction

00:04:55 - First trivia question: highest sales growth

00:06:11 - Second trivia question: market share gains

00:07:45 - Beyond market share in benchmarking

00:08:05 - Key performance indicators (KPIs) in benchmarking

00:09:39 - Customising benchmarking studies

00:11:40 - Selecting peer groups for benchmarking

00:13:48 - Analysing competitor data

00:15:34 - Example: snack brand in China

00:17:38 - Tactical insights from benchmarking

00:19:08 - Frequency of benchmarking

00:19:52 - Common misconceptions about benchmarking

00:20:37 - Advice for undertaking benchmarking

00:20:59 - Conclusion and contact information

In a world where every mattress or meal-kit is ‘#1’... who’s actually telling the truth?

Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visi

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth.

Visit our website for more resources and stay connected with us on social media.

Bonus episode! Let’s play degrees of innovation.

Innovation isn’t one-size-fits-all. In this extended version of the original game, Euromonitor experts challenge host Jessica with real-world scenarios and explain the reasoning behind the answers. Sharing a simple framework, they help you spot the difference between incremental and transformative change.
You’ll hear:
• Examples of strategies that work (and fail)
• Why not every innovation means a new product launch
Tune in for actionable insights in under 10 minutes.

Get the full episode here

Follow us for more insights:

YouTube: @euromonitor

LinkedIn: euromonitor-international

Insights: https://bit.ly/4mdu1L1

In a world where every mattress or meal-kit is ‘#1’... who’s actually telling the truth?

Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visi

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth.

Visit our website for more resources and stay connected with us on social media.

Right product, wrong place. That’s how brands often end up lost in the aisle instead of growing their shelf space.

Distribution needs clear direction backed by data analytics, so you can determine the right channel fit, align with shopper preferences and maximise spend per customer. Move beyond simply where to sell with expert insights on retail partnerships, emerging commerce platforms, price positioning and channel forecasting.

Chapters:

00:00:04 Introduction to Opportunity Minded

00:01:09 Game time: Opportunity Pyramid round 1

00:04:29 Importance of optimizing channel strategy

00:05:53 Why knowing your customer comes first

00:07:33 Influence of product category on channel choice

00:10:28 Analyzing competitors in channel mix

00:11:45 Role of retail partnerships

00:12:51 Growth opportunities in marketplaces

00:13:57 Brand size and channel strategy

00:14:48 Emerging channels

00:16:37 Game time: Opportunity Pyramid round 2

00:19:15 Connecting pricing and channel strategies

00:21:04 Understanding how to reach consumers

00:22:21 Untangling channel performance data

00:24:57 Navigating future channel shifts

00:28:00 Channel disruptors of the future

00:29:21 Final words of advice

00:30:13 Get in touch

In a world where every mattress or meal-kit is ‘#1’... who’s actually telling the truth?

Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visi

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth.

Visit our website for more resources and stay connected with us on social media.

Product innovation is the engine of relevance and revenue. But NPD pipelines without a data-driven, consumer-centric approach often stall instead of scale.

New launches should solve real problems or fulfil unmet demand better than competitors. These solutions keep your brand in carts, in minds and in the market.

You’ll learn how to innovate with intent in this episode of Opportunity Minded. Explore the strategic imperatives of product innovation to inform your roadmap.

• What’s the difference between renovation, innovation and disruption? And which should you focus on?
• How do you identify white space opportunities for growth?
• Are you using the right data to inform your NPD strategy?
• Which indicators can signal successful (or failed) launches?

Tune in for examples of new innovative products, costly mistakes to avoid, go-to-market tips and recommendations to help you improve your NPD process.

Chapters:

00:00:00 – Introduction
00:00:14 – Meet the guests: Ali Angus and Brianna Makar
00:00:35 – Ideal innovations from Ali and Brianna
00:02:05 – Defining innovation
00:03:07 – Framework: Renovation, Innovation, Disruption
00:04:11 – Real-world examples: Game time
00:07:35 – Is disruption always the goal?
00:08:53 – Importance of consumercentricity
00:10:07 – Predicting future consumer needs
00:11:09 – Translating megatrends into innovation investments
00:13:11 – Broadening the scope beyond your category
00:15:18 – Monitoring product evolution
00:17:59 – Learning from successes and failures
00:18:10 – Tracking product success post-launch
00:19:47 – Insights from failed products
00:21:15 – Identifying white space opportunities
00:22:57 – Data Duel: Top flavours in soft drink launches
00:27:23 – Potential pitfalls in product launches
00:28:30 – Final advice for improving innovation practices
00:29:29 – Standout new products
00:32:03 – Get in touch and join our community

In a world where every mattress or meal-kit is ‘#1’... who’s actually telling the truth?

Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visi

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth.

Visit our website for more resources and stay connected with us on social media.

Business growth doesn’t only come from chasing new markets. Sometimes, the real wins are closer than you think—right where you already compete.

Tackle the topic of market penetration in this episode of Opportunity Minded. You’ll gain practical recommendations for your strategy, so you can start to evaluate your performance and explore ways to increase your market share.

• The 4 Ps of marketing and how this framework helps you defend or grow your market position
• Case study of a CPG company that wanted to expand their market share
• What roadblocks could be holding you back from gaining traction
• How to retain your spot as a market leader

Play a quick game with us where you guess how much market share the top brands capture across different categories and countries.

Chapters:

00:00:00 - Introduction and welcome

00:00:24 - Guest introduction: Jonny York

00:00:35 - Increasing personal market share

00:01:22 - Market penetration vs. market entry

00:02:28 - Key questions for business leaders

00:03:09 - Importance of granular data

00:04:04 - Market fragmentation

00:05:25 - The 4 Ps framework

00:06:46 - Case study: Increasing market share in air fresheners

00:07:13 - Product evolution and consumer behaviour

00:10:21 - Pricing strategy and brand equity

00:13:09 - Promotion and marketing channels

00:15:09 – Place as distribution channels and strategy

00:17:06 - Common misconceptions and pitfalls

00:18:58 - Challenges during systemic shocks

00:20:01 - Navigating multiple data sets

00:21:16 - Maintaining market leadership

00:23:17 - Continuous monitoring and market entry cycles

00:24:32 – Game time: More or less

00:31:04 - Final advice on market penetration

00:32:05 - Closing remarks and contact information

In a world where every mattress or meal-kit is ‘#1’... who’s actually telling the truth?

Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visi

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth.

Visit our website for more resources and stay connected with us on social media.

Global expansion is a common goal for companies that want to sustain growth and competitive momentum. But international scale doesn’t happen overnight.

So, where should you start? With a robust, data-driven plan.

In this episode of Opportunity Minded, you’ll learn about market entry strategies and the essential information that helps you make sound decisions on where to expand abroad.

• Three indicators to determine whether you’re ready to enter a new market
• Five factors of a market entry framework to evaluate and prioritise opportunities
• Four missteps that could derail your process

Rely on more than your instincts with these practical insights, so you have the right tools to set your business up for success. Stick around for a quick game where our experts go head-to-head in a data duel.

Chapters:

00:00:00 – Introduction

00:00:35 – Personal market entry experiences

00:02:31 – Defining market entry strategy

00:04:06 – Why market entry strategies matter

00:05:50 – Indicators for market entry timing

00:08:12 – Case study: Robotic vacuum manufacturer

00:10:14 – Five key factors in market entry decisions

00:12:24 – Case study: Haier’s market strategy in Southeast Asia

00:14:14 – Common mistakes in market entry

00:19:01 – Data Duel

00:22:31 – Final advice

00:24:00 – Closing remarks and contact information

In a world where every mattress or meal-kit is ‘#1’... who’s actually telling the truth?

Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visi

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth.

Visit our website for more resources and stay connected with us on social media.

Do you really know your customers? Or are you relying on the wrong intel for your target audience analysis?

In this episode of Opportunity Minded, Jessica sits down with Jana Rude, senior insight manager at Euromonitor International, to help you improve your approach to consumer segmentation.

You’ll discover when and why it’s important to revisit your consumer segments, how this process can directly impact your bottom line and the magic of blending different data for a fuller picture. Jana also shares real-world examples of how businesses should use data to create more effective strategies.

And for a bit of fun, put your skills to the test with a quick quiz where Jana shares stats on two generations—think you can tell one cohort from the next?

This episode is packed with practical insights and ideas to help business leaders unlock growth opportunities through smarter consumer segmentation. Tune in and take your understanding to the next level.

Chapters

00:00:00 – Introduction

00:00:35 – Personal anecdotes on consumer segmentation

00:03:00 – Importance of data-backed consumer segmentation

00:03:31 – Defining consumer segmentation

00:05:07 – Differences between consumer segmentation and audience segmentation

00:06:50 – Building a consumer segment: Types of data

00:08:00 – Data sources for consumer segmentation

00:09:01 – Business impact of consumer segmentation

00:10:12 – Timing for reviewing consumer segments

00:12:02 – Using Euromonitor’s Passport for consumer insights

00:13:01 – Warnings and pitfalls in consumer segmentation

00:14:09 – Importance of big picture data

00:15:24 – Diversity in data sources

00:16:19 – Practical scenarios for consumer segmentation

00:17:00 – Scenario 1: Retailer aligning inventory and marketing

00:18:52 – Scenario 2: Car manufacturer targeting middle class in emerging economies

00:20:57 – Scenario 3: Beverage company and regulatory changes, such as tariffs

00:22:22 – Quiz segment: Guess the generation

00:30:11 – Final advice on consumer segmentation

00:31:11 – Conclusion and where to find more information

In a world where every mattress or meal-kit is ‘#1’... who’s actually telling the truth?

Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visi

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth.

Visit our website for more resources and stay connected with us on social media.

Welcome to Opportunity Minded, a new series about business growth for forward thinkers like you.

Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from experts who share best practices, real-world scenarios and data-driven insights to help you make informed decisions that can deliver impactful results for your organisation.

Subscribe to Opportunity Minded today and get ready to make your next move with confidence.

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth.

Visit our website for more resources and stay connected with us on social media.