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Outthinkers

Outthinkers

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The Outthinkers podcast is a growth strategy podcast hosted by Kaihan Krippendorff. Each week, Kaihan talks with forward-looking strategists and innovators that are challenging the status quo, leading the future of business, and shaping our world.

Chief strategy officers and executives can learn more and join the Outthinker community at https://outthinkernetwork.com/.

© 2026 Outthinker
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Episodes
  • #176 – Algorithm Is Strategy: The Hidden Power Inside the AI You Deploy: Hamilton Mann
    Oct 6 2026

    Hamilton Mann is an AI researcher, technology executive, and award-winning author. He is Executive Chairman and President of the Artificial Integrity Institute, lectures at INSEAD and HEC Paris, and mentors at MIT's Priscilla King Gray Center. In 2025 he received the Thinkers50 Distinguished Achievement Award for Digital Thinking. He is the author of the acclaimed Artificial Integrity: The Paths to Leading AI Toward a Human-Centered Future, and his new book, Trias Algorithmica: What Code Rules, argues that algorithms have quietly fused the three powers democracies have spent centuries keeping apart — the legislative, the executive, and the judicial.

    What if the AI tools your organisation is adopting aren't just technology, but a new form of power — quietly writing the rules, enforcing them, and judging the outcomes, all without a single vote or a moment of debate? That's the provocation at the heart of Hamilton's work. He argues that every company is a "mini polity" with its own checks and balances, and that the AI we deploy is steadily reshaping them without anyone ever deciding it should.

    In this episode, we dive into why strategy was always about leadership rather than planning, the six phases that carry an organisation from resisting an algorithm to being unable to decide without it, and what strategy leaders need to do about it now.

    In this episode we cover:

    • Why "strategy" originally meant leadership, not planning — and why that distinction matters more under AI
    • The difference between an answer and a decision, and why algorithms blur the two
    • How algorithms quietly fuse the three powers democracies keep apart: legislative, executive, and judicial
    • The six phases of algorithmic dependence, from early resistance to the point where leaders can't decide without the machine
    • Why every company is a "mini polity" whose checks and balances are being reshaped by the AI it deploys

    Episode timeline:

    • 00:00 — Welcome and today's highlight
    • 01:30 — Introducing Hamilton Mann and the episode
    • 03:20 — "If you really know me…" and the idea of "algorithmic romanticism"
    • 06:00 — "What gets measured gets managed," and why culture can't be put on a dashboard
    • 09:30 — Hamilton's definition of strategy: leadership, not planning
    • 15:00 — The difference between an answer and a decision
    • 22:00 — The three algorithmic powers: legislative, executive, and judicial
    • 28:00 — Why we hand over power without noticing
    • 29:00 — The six phases of algorithmic dependence, from resistance onward
    • 40:00 — Phase six: dependency, and the reversal of control
    • 42:00 — Why every company is a "mini polity" — and the governance risk
    • 50:00 — What's really at stake as companies deploy agentic AI at scale
    • 52:00 — Advice for strategy leaders: "algorithm is strategy"
    • 55:00 — Where to find Hamilton

    Additional resources:

    • Trias Algorithmica: What Code Rules (Wiley, 2026): https://www.amazon.com/Trias-Algorithmica-What-Code-Rules/dp/1394449283
    • Artificial Integrity: The Paths to Leading AI Toward a Human-Centered Future (Wiley, 2024): https://www.amazon.com/Artificial-Integrity-Leading-Toward-Human-Centered/dp/139429798X
    • Hamilton Mann's website: https://www.hamiltonmannconversation.com
    • Hamilton Mann on LinkedIn: https://www.linkedin.com/in/hamiltonmann
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    57 mins
  • #175 – Apple Store Architect: Why Most Companies Confuse Different With Better: Ron Johnson
    Sep 22 2026

    New on the Outthinkers Podcast, supported by LHH, host Kaihan Krippendorff speaks with Ron Johnson - the retail visionary behind the Apple Store and Target's design revolution about what it really takes to permanently change the trajectory of a business, not just improve it.

    During the conversation they unpack why being different isn't enough and why the only winning strategy is one that makes you preferred, how Ron identified unmet needs that customers couldn't even articulate, and the thinking behind some of the most iconic retail decisions ever made. Ron reflects on how he brought design to the masses at Target, why he put the thing every other technology store tried to hide right at the centre of the Apple Store floor, and how a single email to Steve Jobs quietly became the foundation of Apple's strategy for the next decade. The conversation covers:

    Why different is not the same as better — and why the only strategy worth pursuing is one that makes you preferred over every alternative, not just distinct from it
    How to find the unmet need your customers can't articulate — and build the conviction to act on it inside an organisation that wants to play it safe
    The story behind the Genius Bar, the digital hub insight, and why the Apple Store was completely rebuilt six months before it opened

    The conversation covers:

    - Why different is not the same as better - and why the only strategy worth pursuing is one that makes you preferred over every alternative, not just distinct from it
    - How to find the unmet need your customers can't articulate — and build the conviction to act on it inside an organisation that wants to play it safe
    - The story behind the Genius Bar, the digital hub insight, and why the Apple Store was completely rebuilt six months before it opened

    00:00 — Highlight from today's episode
    01:00 — Introducing Ron + the topic of today's episode
    03:20 — If you really know me, you know that...
    06:40 — What's your definition of strategy?
    08:15 — Target in 1990: how do you compete with Walmart?
    09:00 — Different vs preferred — Ron's pushback on Porter
    11:00 — Redesigning Target Kids: the Gap Kids insight
    14:30 — The entanglements: vendors, buyers, and six months of change
    15:05 — Moving to home goods: design as a new category
    17:30 — Meeting Michael Graves — "Ron, you didn't bring enough post-its"
    21:00 — The unmet need: good design at a low price
    22:30 — Making the bet: how Ron did the maths on Michael Graves
    26:00 — Steve Jobs calls: why Ron left Target for Apple
    28:20 — The strategic rationale behind the Apple Store
    29:20 — Going after non-consumption: the other half of America
    30:40 — Overcoming fear of technology — the North Star
    31:15 — Why the Apple Store had to be in a mall
    32:30 — Why the store had to be the size of the Gap
    35:00 — The Genius Bar: turning the problem into the soul of the store
    37:00 — The digital hub insight — and the email that changed Apple's strategy
    39:00 — Delaying the store six months and rebuilding around the digital hub
    40:30 — Who Ron hired — and why he refused to pay commission
    43:00 — Where to find Ron and the book

    Additional Resources:
    Book: Shop Different — ronjohnsonshopsdifferent.com
    LHH: lhh.com

    Thank you again to our sponsor, LHH.
    Thank you to our executive producer Zach Ness, our producer Nazanin Homayoun Jam and our editor James Pearce. If you enjoyed this episode, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff — thank you for listening. Follow us at outthinker.com/podcast

    Thank you to our executive producer Zach Ness, our producer Nazanin Homayoun Jam and our editor James Pearce. If you enjoyed this episode, please follow, download, and subscribe. I’m your host, Kaihan Krippendorff—thank you for listening.

    Follow us at outthinker.com/podcast

    Show More Show Less
    45 mins
  • #174 – Why You Should Assume You're Partly Wrong: The Science of Seeing Clearly: Caroline Webb
    Sep 8 2026

    Caroline Webb is an executive coach, economist, and former McKinsey partner. She is the author of the global bestseller How to Have a Good Day, published in more than 60 countries, and has been named one of the world's top 50 executive coaches by Thinkers50. Her new book, Leadership Intelligence, distills three decades of advising CEOs and senior leaders into a science-backed playbook for mastering 21 everyday leadership challenges — and draws praise from Amy Edmondson, Jonathan Haidt, Daniel Pink, and Marshall Goldsmith. What sets Caroline apart is that everything she teaches is rooted in neuroscience, psychology, and behavioral economics, not management folklore.

    Most leadership advice is folklore — someone's one good instinct generalised into a rule. Caroline takes the opposite approach: every tool she teaches is grounded in how the brain actually works. Rather than march through all 21 chapters of her new book, we ran this conversation as a live coaching session on the situations strategy and transformation leaders face most often — from diagnosing the real problem to getting a strategy to travel through an organisation.

    In this episode, we dive into why you should walk into any complex situation assuming you're partly wrong, how to surface the doubts your team won't say out loud, and how to make change actually stick.

    In this episode we cover:

    — Why you should walk into any complex situation assuming you're at least partly wrong
    — How "360-degree vision" helps you see what your brain is filtering out
    — Why the problem everyone expects you to fix often isn't the real problem — and how causal mapping reveals it
    — How hypothetical questions surface the half-formed doubts people won't say out loud
    — The CASE model for change, and the four "frequencies" that make a strategy actually travel

    Episode timeline:

    00:00 — Welcome and today's highlight
    01:30 — Introducing Caroline Webb and the episode
    04:00 — "If you really know me…"
    07:00 — Caroline's definition of strategy: clarity about what you don't do
    09:00 — Diagnosing the right problem, and the "top of mind" trap
    11:00 — Why you should assume you're at least partly wrong
    16:00 — Michael Roberts, the opera singer turned "Chief Question Officer"
    18:30 — The CMO who found the brand wasn't the problem: causal mapping
    24:00 — When people nod in the meeting, then message the CEO to disagree
    26:00 — Hypothetical questions: surfacing half-formed thoughts
    30:00 — The GUIDE coaching model and the power of "tell me more"
    35:30 — What culture really is, and the CASE model for change
    41:00 — Influencing without authority: the fix-flex approach
    45:00 — The four frequencies that make strategy travel
    49:00 — Where to find Caroline

    Additional resources:

    Leadership Intelligence: https://www.penguinrandomhouse.com/books/801146/leadership-intelligence-by-caroline-webb/
    Caroline Webb's website (newsletter + free resources): https://carolinewebb.co
    Caroline Webb on LinkedIn: https://www.linkedin.com/in/carolinewebbauthor/

    Thank you to our guest, Caroline Webb.

    Thank you to our executive producer Zach Ness, our producer Nazanin Homayoun Jam and our editor James Pearce. If you enjoyed this episode, please follow, download, and subscribe. I’m your host, Kaihan Krippendorff—thank you for listening.

    Follow us at outthinker.com/podcast

    Show More Show Less
    47 mins
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