Could writing a book actually help grow your business?

In this episode of The Owner’s Table, Thomas sits down with author strategist Clara Rose to explore how business owners can use a book to generate leads, build authority, attract clients, and strengthen their brand.

Clara explains the three types of books entrepreneurs should consider: lead generation, client transformation, and legacy, and why choosing the right purpose before you start writing matters. She also breaks down how busy entrepreneurs can turn their expertise into a book, why storytelling is essential for keeping readers engaged, and how writing just 500 words a day can produce a business-book-length manuscript in about 90 working days.

Thomas and Clara also tackle one of the biggest questions facing authors today: should I use AI to write a book? Clara shares where she believes AI can help, where it can hurt, and why your ideas and voice still matter when you're building authority through a book.

The real value of a business book isn't always in how many copies you sell—it's in what the book can do for your business.

In Part 2 of Thomas Cox's conversation with author strategist Clara Rose, they explore how entrepreneurs can use a book to build authority, generate leads, attract high-ticket clients, and grow their business. Clara explains why the most successful business authors treat their book as part of a larger marketing funnel and how becoming an author can open doors to podcasts, media appearances, speaking opportunities, and new audiences.

What if you could take back control of the banking function in your own financial life?

In this special episode of The Owner’s Table, Thomas joins Carly on StarTalk to break down Infinite Banking, wealth building, and the financial strategies he uses with business owners, investors, and high-income professionals.

Thomas explains how properly structured whole life insurance can be used to store and access capital, why he believes business ownership is one of the best paths to building wealth, and how entrepreneurs can give their money more than one job. He also shares how he uses Infinite Banking policies for his own children to help fund future cars, college, businesses, and home purchases—and why building generational wealth requires more than simply leaving your kids money.