In this episode, I’m giving you my honest take on how long you should be promoting your podcast before you actually launch it—because this is one of those questions I get all the time. The short answer? About two weeks. The real answer? It depends on your goals, your audience, and where you’re starting from. I wanted to walk you through what actually matters here, because there’s a big difference between generic advice you find online and what’s actually going to work for you and your business.

I talk about why launching to a completely cold audience makes things harder than they need to be, and why having some kind of audience or visibility before you launch your podcast really helps. If you already have a warm audience, two weeks of intentional promotion can be plenty. But if you’re starting from scratch—or you’ve been ghosting your audience for a while—you may need more runway. That could look like a 30–60 day audience-building phase before you even start talking about your podcast, followed by a few weeks of teasing, asking questions, and getting people involved in the process.

We also get into the reality that your listeners have to come from somewhere. If you’re not planning to drive people from social media, then you need another strategy—like running ads or intentionally building an audience elsewhere. Podcasts don’t magically grow on their own, especially at launch, and pretending they do usually leads to frustration.

If you’re feeling unsure about how long you should be promoting your podcast, this episode will help you zoom out and think more strategically instead of guessing. And if you want personalized guidance based on your actual goals and situation, I invite you to come hang out with me in my school community and ask your questions there. That’s where we can really dial this in together.

https://www.skool.com/podcast-launch-bestie

In this episode, I want to talk about something that comes up for almost everyone when they start recording a podcast: overthinking.

If you’ve ever sat down to record and suddenly felt stuck, unsure, or like you don’t know what you’re saying anymore—this episode is for you. Everyone records differently. Some people thrive with a full script. Others (me included) get totally thrown off trying to read and talk at the same time. There is no “right” way to record—there’s only the way that works for you.

One of the biggest things I want you to hear is this: your first episode is not supposed to be your best episode. It won’t be as good as your 10th, your 50th, or your 100th—and that’s normal. Podcasting is a skill. You get better by doing it, not by waiting until you feel perfect or prepared.

Your business does not rise or fall on one single episode. No one piece of content is carrying that much weight. Everything you create works together over time. That’s why the best thing you can do is show up as yourself and say what’s actually on your heart instead of trying to force a script or hit every “rule” you think you’re supposed to follow.

If recording feels hard, start with what feels easy. Pick a topic you care about, something you already talk about naturally, and just talk. Don’t worry about structure, selling, storytelling, or doing it “the right way” yet. You can layer those things in later once you feel more comfortable behind the mic.

And if it still feels intimidating, take the pressure off. Open your voice memos and talk it out first. Practice without the expectation that it’s final. That’s often the fastest way to get out of your head and into a flow.

I promise you—no one is listening with a checklist. No one is tracking what you didn’t say or judging your structure. That’s all internal. The only way through overthinking is action.

In this episode, I want to talk about something that almost everyone experiences when they’re launching, relaunching, or growing a podcast—but rarely says out loud. You’re going to feel lost. You’re going to feel overwhelmed. And honestly? That’s completely normal.

As you move through this process, there’s a lot coming at you. A lot of ideas. A lot of “best practices.” A lot of outlines, frameworks, and strategies that can start to feel like a checklist you have to complete perfectly. And when you’re learning from someone who’s been there before, it’s easy to think you need to do all of it—and do it right the first time.

But the truth is, you don’t.

What matters most isn’t doing everything perfectly. What matters is getting started and staying consistent. You can refine later. You can adjust later. You can relaunch, restructure, or double down later. But you can’t refine something that doesn’t exist yet.

I recorded this episode because I feel this way too. I still get overwhelmed. I still don’t always have everything planned out perfectly. My brain doesn’t work that way. But I do know how to take action—and that’s what actually moves things forward. Even when I’m not 100% sure it’s the “right” action.

If you’ve mapped out your mission episode or your season and it still feels messy or disconnected, that doesn’t mean you’re failing. It usually just means you’re judging yourself way harder than anyone else ever would. Your listeners don’t know what your original plan was. They don’t know what you think you missed. They’re not hearing the gaps you’re worried about—you are.

This episode is your reminder that feeling lost is part of the process, not a sign to stop. Progress beats perfection every single time. As long as you’re moving from planning into action—putting pen to paper, recording, and sharing your work—you’re doing the thing.

So if you’re feeling unsure, confused, or like it’s not all clicking yet, keep going. Celebrate every step forward. It doesn’t need to be perfect to be progress.