In this episode, Jen Cornwell, VP of SEO at Ignite Visibility, joins the show to discuss the changing SERP landscape and what it means for industries like e-commerce, healthcare, B2B, and more.

In this episode, Siddhesh Desai, Associate Director at Acuity Knowledge Partners, delves into the essential but often overlooked aspects of SEO – from managing stakeholder relationships to the secrets of keeping everyone happy and prioritizing conflicting interests.

Experienced SEO professionals have navigated numerous search engine updates, some of which entirely transformed the SEO landscape. Today, a new generation of SEO leaders are taking the reins. In this episode, Josh Pearson, the owner of Peaco Marketing, discusses enduring SEO strategies applicable across generations and explores tactics that may become obsolete in the future. The discussion covers a range of topics, including:

(*) Are universities covering SEO in their curriculum? [06:25]

(*) Why content marketing will remain a tried-and-true SEO strategy. [07:49]

(*) Current tactics on a potential path to irrelevance. [09:21] 

More Time Stamps:

* (01:31) From Business School to SEO: Josh’s SEO origin story.

* (16:35) SEO professionals’ role as the Internet’s gatekeepers.

* (18:47) Lightning round!

Contact Us:

We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor:

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump, you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free at DemandJump.com.

Links & Resources:

• Don’t be a stranger: Follow Josh, Ryan, and Drew on LinkedIn.
• Dive deeper into Pillar-Based Marketing with co-host Ryan Brock’s book: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works
• Learn more about the type of work Josh’s agency, Peaco Marketing, is accomplishing.