In this episode, Jen Cornwell, VP of SEO at Ignite Visibility, joins the show to discuss the changing SERP landscape and what it means for industries like e-commerce, healthcare, B2B, and more.

In this episode, Siddhesh Desai, Associate Director at Acuity Knowledge Partners, delves into the essential but often overlooked aspects of SEO – from managing stakeholder relationships to the secrets of keeping everyone happy and prioritizing conflicting interests.

Experienced SEO professionals have navigated numerous search engine updates, some of which entirely transformed the SEO landscape. Today, a new generation of SEO leaders are taking the reins. In this episode, Josh Pearson, the owner of Peaco Marketing, discusses enduring SEO strategies applicable across generations and explores tactics that may become obsolete in the future. The discussion covers a range of topics, including:

(*) Are universities covering SEO in their curriculum? [06:25]

(*) Why content marketing will remain a tried-and-true SEO strategy. [07:49]

(*) Current tactics on a potential path to irrelevance. [09:21] 

More Time Stamps:

* (01:31) From Business School to SEO: Josh’s SEO origin story.

* (16:35) SEO professionals’ role as the Internet’s gatekeepers.

* (18:47) Lightning round!

Contact Us:

We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor:

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump, you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free at DemandJump.com.

Links & Resources:

• Don’t be a stranger: Follow Josh, Ryan, and Drew on LinkedIn.
• Dive deeper into Pillar-Based Marketing with co-host Ryan Brock’s book: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works
• Learn more about the type of work Josh’s agency, Peaco Marketing, is accomplishing.

This episode is a deep-dive conversation into weathering shifts that happen during search engine updates and making it out on the other side unscathed.

We’re diving back into AI to cover its game-changing role in content creation and Google’s response to AI-generated content—a must-listen episode for marketers looking to keep the algorithm happy and rank content on page one. Ben Brown, Chief Experience Officer at Juji, gives practical advice and takeaways on:

(*) Predictions for the state of AI technology in the next 5 years. [10:34]

(*) Leveraging AI for the rapid production of high-quality content. [14:33]

(*) Preparing for Google’s response to AI-generated content. [21:14]

More Time Stamps:

* (01:18) Ben’s background in groundbreaking AI

* (20:20) Avoiding the downfall of lazy content

* (30:09) Lightning round!

Contact Us:

We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor:

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links & Resources:

• Don’t be a stranger: Follow Ben, Ryan, and Drew on LinkedIn.
• Settle the debate: Is Practical Magic a Halloween movie or a chick-flick? Check out the trailer for the 1998 film starring Sandra Bullock and Nicole Kidman.
• Check out Ben’s book recommendation for anyone in business, Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins.
• Here’s another awesome book to boost your business by co-host Ryan Brock: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

This episode is for anyone ready to convert website traffic into actual qualified leads. We deep dive into the key steps needed to turn your content into a conversion powerhouse with Jeff Gavio, the Head of Demand Generation at Gisual. Get ready to find out:

(*) Why content fails to ignite lead generation. [05:52]

(*) The first steps to take to transform older content. [07:55]

(*) How to better align content to user intent and the customer journey. [15:44]

More Time Stamps:

* (01:33) Jeff’s data-driven background

* (13:05) A/B testing for better a conversion rate

* (25:55) Lightning round!

Contact Us:

We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor:

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links & Resources:

• Don’t be a stranger: Follow Jeff, Ryan, and Drew on LinkedIn.
• Ready to rank on page one? Learn more about DemandJump’s marketing tools.
• Check out Jeff’s book recommendation for data-driven marketing, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel
• Here’s another awesome data-driven book by co-host Ryan Brock: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

Zoe Hawkins, Content Principal of Marketing at Sumo Logic, knows content optimization doesn't come with a quick fix or cheat code. As a former video game and tech journalist turned content marketer, she’s honed her optimization skills and shares effective strategies that will level up your SEO game, including:

(*) Cracking the Code of Optimization: Key markers and effective strategies for revamping dated content. [11:54]

(*) Avoiding Optimization Mistakes: The blunders often made by marketing teams when maintaining their content library. [15:07]

(*) Streamlined Efficiency: Utilizing generative AI for time-smart content optimization, plus real-world examples. [19:33]

More Time Stamps:

* (02:44) Zoe’s journey: Video game journalist to content marketer

* (05:23) Ryan’s chance to finally put Yoast on blast

* (25:10) Lightning round!

Contact Us:

We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor:

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links & Resources:

• Don’t be a stranger: Follow Zoe, Ryan, and Drew on LinkedIn.
• Ready to rank on page one? Learn more about DemandJump’s marketing tools.
• Check out Zoe’s past video game reviews on Critical Hit. Game on!
• Zoe loves sci-fi books, and so do we: check out her recommendation, the Monk & Robot series by Becky Chambers.
• Dive deeper into Pillar-Based Marketing with Ryan’s new book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

Vito Santoro is the Founder of BrandVelocity.io, an award-winning author, and SEO expert with 18+ years of experience advising solopreneurs, entrepreneurs, and startups. In this episode, Vito shares tips for building topical authority and genuine audience engagement. 

It’s a jam-packed episode, so listen to hear:

(*) What solopreneurs and startups are getting wrong about topical authority. [09:10]

(*) Technical SEO strategies for topical authority. [17:36]

(*) The role of generative AI in your SEO strategy. [22:40]

Time Stamps:

* (02:23) Vito’s SEO journey: The wild west to the new frontier 

* (05:42) Why topical authority is the new keyword research

* (12:12) Personal branding for topical authority

* (19:37) Educate your audience without overhyping content

* (26:24) Lightning round!

Contact Us

We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Follow Vito on LinkedIn and read his newest book, Rite Of Passage: Transitioning from Wantrepreneur to Successful Entrepreneur
• Follow Ryan on LinkedIn
• Follow Drew on LinkedIn
• Ready to dive deeper into PBM? Grab Ryan’s book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works
• Learn more about DemandJump’s marketing tools