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PatientX Pulse

PatientX Pulse

Written by: Michael Winkleman
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About this listen

Welcome to PatientX Agency, the epicenter of #HealthcareMarketing that delivers more! We're here to help you gain more patients 🩺, generate more leads 📈, and enjoy more freedom to focus on your business 🏥. 👥 Our team, based in South Dakota, is a dynamic blend of professionals who are dedicated and know how to balance hard work with fun 🎉. Our code of honor is our compass, guiding us through our daily tasks and keeping us grounded. 🚀 The PatientX leadership team is a diverse group with a wealth of experience, united by a single purpose: to provide superior marketing strategies for superior outcomes. We specialize in gathering patient and provider insights and driving results for our healthcare partners. Join us on this journey to revolutionize healthcare marketing!

e.g. Michael Winkleman 2023
Economics Hygiene & Healthy Living Marketing Marketing & Sales
Episodes
  • Patient, Profit, & Burnout: Is Emotional Intelligence the Missing Piece?
    Apr 29 2025

    In this powerful episode of PatientX Pulse, Kimberly Winkleman sits down with healthcare leader Sarah Henderson to discuss one of the most urgent issues in healthcare today: Are we prioritizing profit at the expense of patients and providers?

    From emotional intelligence in clinical settings to the true cost of ignoring physician burnout, this conversation explores why putting patients first isn't just good ethics—it's smart business.

    “If you put patients first, the profit will come. But it starts with trust, engagement, and truly valuing people.” – Sarah Henderson

    If you're a healthcare leader, clinician, or advocate for change in the medical system, this conversation will challenge your thinking and inspire action.

    Don’t forget to like, comment, and subscribe for more insights on healthcare leadership, innovation, and emotional intelligence.

    Connect with Sarah:

    LinkedIn: Sarah Henderson

    marketing@patientxagency.com

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    49 mins
  • What’s a Fractional CMO (And Why You Need One)
    Apr 9 2025

    In this episode, we dive into the unique challenges healthcare marketers face from the perspective of a Fractional CMO, featuring industry expert Michael Winkleman. We'll uncover the true role of a Fractional CMO and how they bring a fresh, strategic approach to solving issues like patient acquisition, lead referrals, and branding struggles.

    From offering specialized expertise in healthcare marketing to improving departmental communication, tune in for an insightful conversation on how a Fractional CMO can help healthcare organizations navigate and overcome their biggest marketing hurdles.

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    46 mins
  • Is Your Website ADA Compliant? The Legal & Business Risks of Inaccessibility
    Mar 12 2025

    Is your website ADA compliant? Over 1.5 billion people worldwide have disabilities that can make it difficult to navigate the internet. Shockingly, 98% of websites are inaccessible, putting businesses at risk for lawsuits, fines, and lost customers.

    In this episode, Kimberly Winkleman breaks down ADA compliance, WCAG standards, and the legal implications of an inaccessible website—especially in healthcare. We also introduce the PatientX Accessibility Tool, an AI-powered solution that ensures compliance in just 48 hours!

    ADA Compliance Sign Up: https://patientxagency.com/ada-compli...

    Why ADA compliance matters:

    ✔️ Avoid lawsuits and hefty fines (up to $150K!)

    ✔️ Expand your market and reach more customers

    ✔️ Improve user experience for ALL visitors

    ✔️ Enhance your brand’s reputation and trust

    💡 Learn how to make your website compliant today! 🔗 Get started with the PatientX ADA Tool: www.patientxagency.com/ada-compliance-sign-up 🔔

    Don’t forget to LIKE, COMMENT, and SUBSCRIBE to stay updated on important healthcare marketing insights!

    📌 Resources Mentioned:

    ADA Compliance Standards: www.ada.gov

    Web Content Accessibility Guidelines (WCAG): www.w3.org/WAI/standards-guidelines/wcag

    U.S. Access Board ICT Standards: www.access-board.gov/ict

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    20 mins
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