Episodes

  • Patient, Profit, & Burnout: Is Emotional Intelligence the Missing Piece?
    Apr 29 2025

    In this powerful episode of PatientX Pulse, Kimberly Winkleman sits down with healthcare leader Sarah Henderson to discuss one of the most urgent issues in healthcare today: Are we prioritizing profit at the expense of patients and providers?

    From emotional intelligence in clinical settings to the true cost of ignoring physician burnout, this conversation explores why putting patients first isn't just good ethics—it's smart business.

    “If you put patients first, the profit will come. But it starts with trust, engagement, and truly valuing people.” – Sarah Henderson

    If you're a healthcare leader, clinician, or advocate for change in the medical system, this conversation will challenge your thinking and inspire action.

    Don’t forget to like, comment, and subscribe for more insights on healthcare leadership, innovation, and emotional intelligence.

    Connect with Sarah:

    LinkedIn: Sarah Henderson

    marketing@patientxagency.com

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    49 mins
  • What’s a Fractional CMO (And Why You Need One)
    Apr 9 2025

    In this episode, we dive into the unique challenges healthcare marketers face from the perspective of a Fractional CMO, featuring industry expert Michael Winkleman. We'll uncover the true role of a Fractional CMO and how they bring a fresh, strategic approach to solving issues like patient acquisition, lead referrals, and branding struggles.

    From offering specialized expertise in healthcare marketing to improving departmental communication, tune in for an insightful conversation on how a Fractional CMO can help healthcare organizations navigate and overcome their biggest marketing hurdles.

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    46 mins
  • Is Your Website ADA Compliant? The Legal & Business Risks of Inaccessibility
    Mar 12 2025

    Is your website ADA compliant? Over 1.5 billion people worldwide have disabilities that can make it difficult to navigate the internet. Shockingly, 98% of websites are inaccessible, putting businesses at risk for lawsuits, fines, and lost customers.

    In this episode, Kimberly Winkleman breaks down ADA compliance, WCAG standards, and the legal implications of an inaccessible website—especially in healthcare. We also introduce the PatientX Accessibility Tool, an AI-powered solution that ensures compliance in just 48 hours!

    ADA Compliance Sign Up: https://patientxagency.com/ada-compli...

    Why ADA compliance matters:

    ✔️ Avoid lawsuits and hefty fines (up to $150K!)

    ✔️ Expand your market and reach more customers

    ✔️ Improve user experience for ALL visitors

    ✔️ Enhance your brand’s reputation and trust

    💡 Learn how to make your website compliant today! 🔗 Get started with the PatientX ADA Tool: www.patientxagency.com/ada-compliance-sign-up 🔔

    Don’t forget to LIKE, COMMENT, and SUBSCRIBE to stay updated on important healthcare marketing insights!

    📌 Resources Mentioned:

    ADA Compliance Standards: www.ada.gov

    Web Content Accessibility Guidelines (WCAG): www.w3.org/WAI/standards-guidelines/wcag

    U.S. Access Board ICT Standards: www.access-board.gov/ict

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    20 mins
  • The Origin Story of PatientX: Changing Healthcare for the Patient Experience
    Oct 9 2024

    In this episode of the PatientX Pulse Podcast, founder Michael Winkleman sits down with Sarah to discuss the personal experiences that inspired him to create PatientX. After witnessing his parents' struggles with poor patient care, Michael was driven to make a difference in healthcare. Together, they explore how PatientX is transforming patient experiences through innovative marketing strategies, helping healthcare providers improve communication, branding, and patient engagement to ensure patients feel valued and cared for.

    #HealthcareMarketing #PatientExperience #PatientXAgency #Podcast

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    21 mins
  • PatientX Pulse | Culture And Its Effect on Patient Experience
    Jul 10 2024

    Welcome to another episode of PatientX Pulse, the podcast that delves into the intricacies of healthcare marketing and patient experience! 🌟 In this episode, Kimberly Winkleman sits down with Dr. Nathan Unruh to explore the profound impact of organizational culture on patient experience. Dr. Unruh brings his expertise and insights to the table, discussing how healthcare providers can cultivate a positive culture that enhances patient satisfaction and outcomes.

    Topics Covered:

    The role of culture in patient experience Strategies for creating a patient-centered culture

    Real-life examples and case studies

    The future of healthcare and patient experience

    #HealthcareMarketing #PatientExperience #PatientX #CultureInHealthcare #Podcast

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    34 mins
  • A Human Touch in an AI World
    Mar 6 2024

    🎙️ Step into the captivating world of healthcare marketing with "AI In Healthcare Marketing: A Human Touch in an AI World," a thought-provoking episode of the PatientXAgency Pulse Podcast! Join Michael Winkleman and Starsky Robinson as we unravel the dynamic interplay between AI and the human element in healthcare marketing. Delve into the evolving landscape where technology meets empathy, and explore the pivotal question: Does AI augment or replace the human touch? 🌐 Stay at the forefront of healthcare marketing by tuning in to this conversation. Whether you're an industry veteran or a newcomer, this episode provides profound insights that could reshape your approach.

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    48 mins
  • AI: Friend or Foe
    Mar 6 2024

    🎙️ Explore the World of AI in Healthcare Marketing with PatientXAgency Pulse Podcast! Join our host Michael Winkleman, along with senior digital marketing and digital strategist expert Starsky Robinson, as we dive deep into the captivating world of AI in healthcare marketing. In this discussion, we demystify AI's role, dissect its real-world impact, and uncover both its promises and challenges in healthcare marketing. 🌐 Don't miss out on insights that could transform your healthcare marketing strategies. Whether you're a seasoned professional or just getting started, this episode offers invaluable perspectives from experts in the field that can reshape your approach.

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    26 mins
  • Social Usage & How to Diversify Platforms
    Mar 6 2024

    A Guide to Healthcare Social Media Marketing Welcome back to another episode of #PatientXPulse, hosted by Michael Winkleman, CEO of PatientX Agency, and StarSky Robinson, Digital Strategist. In this episode, we tackle the critical yet often overwhelming world of social media in healthcare. 🏥 📈 We understand that diving into social media can be intimidating. That's why we've created this step-by-step guide to help you diversify your platforms and optimize your strategy. Tune in to discover actionable insights that can transform your social media presence. 🚀

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    40 mins