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In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Alexandra Chepulsky, Senior Affiliate Marketing Manager at Caraway, to discuss how brands can build high-performing, content-led affiliate programs in an evolving performance landscape.

Alexandra shares her journey from digital and paid marketing into affiliate leadership, how she built Caraway’s affiliate program from the ground up, and why prioritizing editorial relationships over lower-funnel tactics has driven long-term growth. The conversation explores the impact of AI, changing attribution models, and why PR and affiliate teams must work hand-in-hand to succeed today.

Key topics include:

• Transitioning from coupon-heavy affiliate programs to content-driven partnerships
• How gifting, reviews, and editorial trust fuel sustainable affiliate growth
• Navigating Google, AI, and attribution changes as a brand
• Why affiliate marketing delivers credibility and ROI beyond paid media
• The future of performance marketing and evolving partnership models

This episode is a must-listen for brands looking to scale affiliate marketing through authentic partnerships and long-term value.

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In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Reid Webb, Director of Shopping Revenue Strategy at Apartment Therapy Media, to explore how publishers can adapt and grow in a rapidly changing performance landscape. Reid shares his journey from agency-side beginnings to building commerce revenue programs across major publishers including Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy.

We discuss:

• How AI and shifting search traffic are reshaping publisher monetization
• Why off-site and social commerce are becoming essential revenue channels
• The challenges and opportunities of managing affiliate programs across multiple brands
• What metrics publishers should prioritize in an AI-driven environment
• Reid’s upcoming panel at Affiliate Summit West 2026, featuring voices from Opinary and other industry leaders

Whether you’re a publisher, brand, or performance marketer, this episode delivers practical insights on how to future-proof your commerce strategy.

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In this episode of Performance Delivered, host Marshall Nyman sits down with Cornelius Frey, CEO of Nucleus Links, an AI-driven affiliate operations platform that's redefining the performance publishing landscape. Cornelius shares how his platform helps publishers streamline affiliate link management, optimize revenue, and drive results at scale — all powered by machine learning and smart automation.

We dive deep into:

• How AI is transforming affiliate operations and content monetization
• The challenges performance publishers face — and how technology solves them
• Practical tips for affiliate teams looking to become more efficient
• The future of affiliate marketing in a world of automation

Whether you're a publisher, digital marketer, or affiliate leader, this conversation offers actionable insights and a look into where the industry is headed.

About Cornelius Frey:
Cornelius is the CEO of Nucleus Links, a cutting-edge platform designed to automate and optimize affiliate operations for publishers. With a background in data science and performance marketing, Cornelius is an expert in scaling monetization strategies through technology.

Connect with Nucleus Links
Website: nucleuslinks.com