Send us a text

In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Alexandra Chepulsky, Senior Affiliate Marketing Manager at Caraway, to discuss how brands can build high-performing, content-led affiliate programs in an evolving performance landscape.

Alexandra shares her journey from digital and paid marketing into affiliate leadership, how she built Caraway’s affiliate program from the ground up, and why prioritizing editorial relationships over lower-funnel tactics has driven long-term growth. The conversation explores the impact of AI, changing attribution models, and why PR and affiliate teams must work hand-in-hand to succeed today.

Key topics include:

• Transitioning from coupon-heavy affiliate programs to content-driven partnerships
• How gifting, reviews, and editorial trust fuel sustainable affiliate growth
• Navigating Google, AI, and attribution changes as a brand
• Why affiliate marketing delivers credibility and ROI beyond paid media
• The future of performance marketing and evolving partnership models

This episode is a must-listen for brands looking to scale affiliate marketing through authentic partnerships and long-term value.

Send us a text

In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Reid Webb, Director of Shopping Revenue Strategy at Apartment Therapy Media, to explore how publishers can adapt and grow in a rapidly changing performance landscape. Reid shares his journey from agency-side beginnings to building commerce revenue programs across major publishers including Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy.

We discuss:

• How AI and shifting search traffic are reshaping publisher monetization
• Why off-site and social commerce are becoming essential revenue channels
• The challenges and opportunities of managing affiliate programs across multiple brands
• What metrics publishers should prioritize in an AI-driven environment
• Reid’s upcoming panel at Affiliate Summit West 2026, featuring voices from Opinary and other industry leaders

Whether you’re a publisher, brand, or performance marketer, this episode delivers practical insights on how to future-proof your commerce strategy.

Send us a text

In this episode of Performance Delivered, host Marshall Nyman sits down with Cornelius Frey, CEO of Nucleus Links, an AI-driven affiliate operations platform that's redefining the performance publishing landscape. Cornelius shares how his platform helps publishers streamline affiliate link management, optimize revenue, and drive results at scale — all powered by machine learning and smart automation.

We dive deep into:

• How AI is transforming affiliate operations and content monetization
• The challenges performance publishers face — and how technology solves them
• Practical tips for affiliate teams looking to become more efficient
• The future of affiliate marketing in a world of automation

Whether you're a publisher, digital marketer, or affiliate leader, this conversation offers actionable insights and a look into where the industry is headed.

About Cornelius Frey:
Cornelius is the CEO of Nucleus Links, a cutting-edge platform designed to automate and optimize affiliate operations for publishers. With a background in data science and performance marketing, Cornelius is an expert in scaling monetization strategies through technology.

Connect with Nucleus Links
Website: nucleuslinks.com

Send us a text

How can brands and publishers make newsletter sponsorships faster, smarter, and more effective?

In this episode of Performance Marketing Spotlight, host Marshall Nyman — founder & CEO of NYMO & Co — talks with Craig Swerdloff, co-founder of Wellput, about the evolution of email and newsletter marketing from the early Silicon Alley days to today’s AI-driven era.

Craig shares his journey from a Vermont Internet café internship to building and selling successful email tech companies, and reveals how Wellput helps brands buy and sell newsletter sponsorships more efficiently.

🔹 What you’ll learn:

• How AI is transforming newsletter targeting
• The new best practices for performance-focused email marketing
• Why building direct subscriber relationships matters more than ever

If you’re in performance marketing, affiliate partnerships, or B2B media, you’ll take away actionable strategies for reaching engaged audiences in 2025 and beyond.

Send us a text

Welcome to another episode of the Performance Marketing Spotlight! In this installment, host Marshall Nyman sits down with Zach Scheimer of Criquet Shirts—a multifaceted marketer whose journey spans time as a professional sports mascot, stand-up comedian, and data-driven ecommerce leader. Zach shares a behind-the-scenes look into Criquet's unique brand voice, culture, and digital marketing strategies, from optimizing email and SMS channels to testing new ways to boost conversion and AOV. You’ll hear firsthand how Criquet is navigating industry shifts like privacy changes, tariffs, influencer marketing, and the rise of AI, all while keeping the human touch front and center. Whether you're an industry veteran or just curious, this episode is packed with valuable insights and fresh perspectives on building a loyal audience in an ever-evolving digital landscape.

Send us a text

Welcome to another episode of the Performance Marketing Spotlight! This week, host Marshall Nyman sits down with Tricia Mahoney, Chief Marketing Officer at Twisted X Global Brands. Tricia shares her unique journey into marketing, the challenges and rewards of building three footwear brands from the ground up, and why Twisted X’s partnership-driven, retailer-first approach is both thrilling and demanding. Dive into insights on digital marketing strategy, influencer collaborations, and the ever-evolving role of AI in creative processes. If you’re curious about how an authentic, partnership-based brand navigates performance marketing in today’s fast-paced world, you won’t want to miss this conversation.

Send us a text

Welcome to another episode of Performance Marketing Spotlight, where we go behind the scenes with industry leaders shaping the future of performance marketing. In this episode, host Marshall Nyman sits down with Matthias Stadelmeyer, CEO of Trade Doubler—a partner marketing technology company with deep European roots and a growing global footprint. Matthias shares his impressive career journey from account manager in Munich to leading Trade Doubler through international expansion, including their recent entry into the U.S. and Latin American markets.

Tune in as Matthias offers insights on the evolution of affiliate marketing, the unique value Trade Doubler brings to the table, and how cutting-edge tech innovations like AI are driving internal efficiencies and shaping the future of the industry. Whether you’re a brand exploring affiliate marketing, an agency seeking scalable solutions, or a marketer excited about what’s next, this episode is full of practical advice, reflections on overcoming challenges, and predictions for the future of performance marketing.

Send us a text

Welcome to another episode of Performance Marketing Spotlight! In this conversation, host Marshall Nyman, founder and CEO of Nymo & Co sits down with Colby Saenz, who oversees affiliates and partnerships at Lovevery—a company known for its thoughtfully designed playthings to help children develop from ages 0 to 5. Colby shares his unique journey into digital marketing, from selling Facebook pages door-to-door in Arizona, to shaping affiliate programs for major DTC brands like Sportsman's Warehouse and Purple, before landing at Lovevery.

Marshall and Colby dig into the challenges—and opportunities—of running successful affiliate programs in competitive markets, especially through industry shakeups like COVID and recent changes in search algorithms. Colby reveals how he’s adapted Lovevery’s program, expanded partner strategies beyond traditional affiliates, and his vision for the evolving intersection of affiliate, influencer, and PR models in performance marketing. Whether you’re a parent, a marketer, or just curious about the power of partnerships in digital commerce, this episode is packed with insights, tips, and real-world examples you won’t want to miss.