Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations cover art

Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

Written by: Fexingo
Listen for free

Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touched six touchpoints? That's the conversation you walk away with. #PerformanceMarketing #PaidAds #ROAS #DirectResponse #FacebookAds #GoogleAds #ConversionRate #MediaBuying #AdAttribution #LTV #CAC #MarketingROI #DigitalAdvertising #Programmatic #MarketingAnalytics #Business #FexingoBusiness #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How Post-Purchase Surveys Fix Ad Waste

    How Post-Purchase Surveys Fix Ad Waste
    Oct 22 2026
    Most marketers optimize for the click, but the real data lives after the sale. Lucas and Luna break down how post-purchase surveys transform raw customer feedback into a competitive moat for paid ads. We look at why ignoring this feedback loop costs brands like Shopify merchants millions in wasted spend, and how specific questions about acquisition channels can reveal attribution blind spots that dashboards miss. This is not about vanity metrics; it is about building a direct line from consumer sentiment to media buying decisions. #PostPurchaseSurveys #CustomerFeedbackLoops #PaidAdOptimization #MarketingAttribution #ConversionRateOptimization #ShopifyMerchants #DirectResponseMarketing #ROASImprovement #FexingoBusiness #BusinessPodcast #LucasAndLuna #DataDrivenDecisions #DigitalMarketingStrategy #CustomerExperience #AdSpendEfficiency #EcommerceGrowth #MarketResearchMethods #PerformanceMarketing Keep every episode free: buymeacoffee.com/fexingo
    Show More Show Less
    10 mins
  • How To Measure Brand Safety In Paid Ads

    How To Measure Brand Safety In Paid Ads
    Oct 21 2026
    We talk about how brand safety filters are quietly killing ad performance and what to do about it. Most marketers over-filter, missing high-intent audiences in acceptable contexts. We look at a specific case where relaxing keyword blocks lifted conversion rates by twenty percent while keeping sentiment scores healthy. If you're relying on blanket exclusions, you might be paying for silence. #BrandSafety #PaidAds #AdTech #DigitalMarketing #PerformanceMarketing #MediaBuying #AdSpend #ContextualTargeting #ProgrammaticAdvertising #FexingoBusiness #BusinessPodcast #MarketingStrategy #ROI #ConsumerBehavior #LucasAndLuna #Fexingo #GrowthHacking #DataDriven Keep every episode free: buymeacoffee.com/fexingo
    Show More Show Less
    7 mins
  • How Creative Fatigue Kills Paid Ad Profitability

    How Creative Fatigue Kills Paid Ad Profitability
    Oct 20 2026
    Most marketers blame the algorithm when ROAS drops, but the real culprit is often creative decay. In this episode, we dissect why ad performance follows a predictable lifecycle and how to implement a systematic refresh cycle before your cost-per-acquisition spirals. We look at specific data from mid-market DTC brands that reduced ad waste by thirty percent simply by tracking view-through rates and engagement decay rather than just conversion metrics. If you are still running the same video creatives for more than two weeks, you are likely subsidizing your competitors' growth. #CreativeFatigue #AdPerformance #ROASOptimization #PaidMedia #DigitalMarketing #ConversionRate #AudienceBurnout #MediaBuying #DTCGrowth #MarketingStrategy #AdCreative #CustomerAcquisition #PerformanceMarketing #BusinessPodcast #FexingoBusiness #MarketingTips #GrowthHacking #OnlineAdvertising Keep every episode free: buymeacoffee.com/fexingo
    Show More Show Less
    12 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet