Esther Wildenberg is the Co-founder and President of Codebreaker Technologies, a global leader in personality coding technology that helps businesses improve sales, communication, and relationships. She is an accomplished consultant, coach, advisor, and speaker with more than two decades of international executive experience. By age 33, Esther had become CEO of a European consulting company, where she led more than 800 employees. She is also the author of The Undermined Soul and is passionate about empowering leaders to reach their potential and create lasting impact.

Businesses often struggle to understand why customers buy, how they prefer to communicate, and what ultimately motivates them to say yes. Traditional personality assessments may offer insights, but translating those insights into better sales conversations and stronger relationships can remain difficult. How can businesses quickly understand buying behavior and communicate with customers in ways that truly resonate?

Esther Wildenberg, an expert in personality coding, buying behavior, and communication, recommends identifying customers' values and personality types to tailor sales conversations to how they naturally think and make decisions. She explains that understanding the full B.A.N.K sequence — Blueprint, Action, Nurture, and Knowledge — can help salespeople communicate, negotiate, and close more effectively. Esther also emphasizes strengthening authentic human connection, developing people skills as AI becomes more prevalent, seeking mentorship, and joining trusted communities where entrepreneurs can learn and grow together.

In this episode of The Customer Wins, Richard Walker interviews Esther Wildenberg, Co-founder and President of CodeBreaker Technologies, about using personality coding to improve sales and communication. Esther discusses overcoming adversity, preserving human connection in the age of AI, and the value of mentorship and masterminds.