Talking about price in a service business often feels worse than crawling through an attic. If you work in pest control, a blue-collar trade, or any service business, and you struggle with how to talk about price, service business pricing, charging what you’re worth, or explaining value without feeling salesy, this video is for you. Many service professionals, technicians, and business owners work hard but feel uncomfortable during money conversations, quoting jobs, and pest control pricing discussions, and that discomfort costs real money.In this video, we break down why talking about price feels so awkward, why service business pricing creates anxiety, and how to handle customer price conversations with confidence instead of apology. Most service pros don’t struggle with the work—they struggle with pricing, value vs price, and leadership during money conversations.We’ll walk through a simple, proven way to explain one-time service vs ongoing service, how to give two clear pricing options, and how to lead customers without pressure, discounts, or awkward sales tactics. This is soft sales for service pros, built on clarity, confidence, and trust.If you’re in pest control, HVAC, plumbing, electrical, lawn care, or any route-based service business, and you want to stop undercharging, stop apologizing for your price, and start leading pricing conversations, this video will change how you talk about money.#pestprofits, #pestcontrol, #servicebusiness, #bluecollar, #tradeslife, #pestcontroltraining, #serviceindustry, #smallbusinessowner, #pricingstrategy, #saleswithoutselling, #leadershipskills, #businessmindset, #fieldservice, #entrepreneurmindset, #routework, #pestcontroltips

What are you really paying for in pest control?

Most property managers think they’re buying price.

Most owners and technicians think they’re defending cost.

But neither side is actually talking about value—or outcomes.

In this episode, we walk through a fictional but painfully familiar story that shows why cheap pricing never buys peace, why discounting quietly undermines your authority, and how to replace price-driven language with outcome-driven conversations.

If you’re tired of apologizing for your pricing, getting pressured to discount, or watching customers choose the lowest bid and regret it later, this episode is for you.

This is a conversation about confidence, clarity, and communicating value—without being pushy, defensive, or salesy.

#pestcontrol #pestcontrolbusiness #pestcontrolowner #pestcontroltech #servicebusiness #smallbusinessowner #propertymanagement #valueoverprice #pricingstrategy #businessmindset #communicationmatters #selloutcomes #stopdiscounting #professionalservice #pestmanagement #serviceindustry #entrepreneurmindset #businessconfidence #pricingpower

"5 Questions That Will Diagnose The Problem"
Most pest control failures don’t happen because of bad products or bad technicians.
They happen because the problem was never properly diagnosed.
In this episode of the Pest Profits Podcast, we break down the 5 questions every technician must ask before treating anything. If you skip these questions, you’re not solving problems—you’re chasing symptoms.
We talk about:
• Why most callbacks aren’t pest problems; they’re communication problems
• How treating symptoms creates unrealistic customer expectations
• The difference between control, elimination, and long-term success
• How to set a clear path for the customer—and get buy-in
• Why pest control is really 80–90% communication
If you’re tired of callbacks, frustrated customers, and feeling like you’re constantly defending your work, this episode will change how you approach every service call.
👉 Diagnose before you treat.
👉 Ask better questions.
👉 Stop chasing your tail.
🎧 Subscribe to the Pest Profits Podcast for real-world pest control insight on communication, mindset, and making more money in the field.
https://youtu.be/OCv-G5OjKQc
#pestcontrol, #pestcontrollife, #pestcontroltips, #exterminator, #pesttech, #pestcontroltraining, #serviceindustry, #fieldservice, #communicationmatters, #smallbusiness, #pestmanagement, #callbackprevention

Most stress in pest control doesn’t come from customers — it comes from what happens in your head before the conversation. In this episode, we walk through a simple, repeatable framework to reset your confidence before upgrades, exclusions, inspections, and budget conversations.

Using the idea that “we suffer more in imagination than reality,” this episode helps technicians, managers, and owners stop feeling like salespeople and start leading customers toward the best decision, not the cheapest one.

This isn’t about scripts or pressure. It’s about mindset, truth, value, and clarity — so you can walk into every conversation calm, confident, and professional.

In pest control, we’re often paid for our time — so we start valuing ourselves by how long a job takes.

But customers don’t value pest control that way.

They value results, clarity, and confidence.

In this episode, I break down why measuring pest control by time hurts:

• Technicians

• Owners and managers

• And customers

We talk about:

• Why “that was quick” isn’t a compliment or an insult

• How poor communication destroys cooperation and profit

• Why avoiding hard conversations leads to callbacks, cancellations, and burnout

• How technicians accidentally turn themselves into replaceable tools instead of trusted resources

This episode is for:

• Pest control technicians

• Owner-operators

• Managers in the field

• Anyone tired of working harder while making less

If you want better results, better customers, and better paychecks, it starts with communication.

👊 Learn to explain the solution.

👊 Learn to explain the customer’s role.

👊 Learn to stand your ground professionally.

If you find this helpful, like, subscribe, and share it with a tech who needs to hear it.

#pestcontrol, #pestcontrolbusiness, #pestcontroltech, #exterminatorlife, #fieldtechnician, #servicebusiness, #smallbusinessowner, #bluecollar, #propertymanagement, #rodentcontrol, #roachcontrol, #commercialpestcontrol, #multifamilyhousing, #techniciantraining, #pestmanagement, #workethic, #productionpay, #serviceindustry

Pest Profits is a podcast for pest control technicians, managers, and owners who want to make more money—not by chasing shortcuts, but by understanding how income actually works in this industry.

Hosted by Nathan Cook, Pest Profits breaks down why some people in pest control consistently earn more than others, even when they appear to be doing the same job. Same trucks. Same routes. Same tools. Same companies. Yet very different paychecks. This podcast exists to explain why that gap happens—and how to close it.

Pest control is not like most industries. Time alone doesn’t guarantee higher income. Hanging around longer doesn’t always lead to raises. Switching companies doesn’t automatically fix pay problems. And waiting for the “perfect route” rarely delivers the results people expect. Pest Profits challenges the common assumptions techs, managers, and owners make about money and replaces them with real-world insight from the field.

At the core of Pest Profits is the belief that income follows value. This podcast focuses on how skill, mindset, character, communication, and problem-solving all directly impact earnings. Whether you’re running a route, managing people, or owning a company, the way you show up determines what you earn. Pest Profits helps you see pest control differently—not just as a job, but as a value-driven trade with real financial upside.

Episodes are practical, direct, and grounded in experience. You won’t hear motivational fluff or sales hype. Instead, you’ll hear honest conversations about what actually moves the needle: how techs increase their value, how managers create better outcomes, how owners stop thinking like technicians, and how money is made in the moments most people overlook—especially in communication with customers and problem ownership.

Pest Profits is for:

• New technicians who want to grow faster

• Experienced techs who feel capped and stuck

• Managers who want better results from their teams

• Owners who want to build profitable systems without losing touch with the field

If you’re working hard but feel like your paycheck doesn’t reflect your effort…

If you know you’re capable of more but don’t know where the gap is…

If you want to earn more in pest control without leaving the trade…

This podcast is for you.

Pest Profits is where real-world experience meets practical strategy. Where skill meets mindset. Where value turns into income.

Follow the show, apply what you hear, and start changing how you think about money in pest control—because when you change how you show up, you change what you earn.