In this episode, Meredith Sibley, a social media marketing expert and founder of Flux Creative Solutions, shares valuable insights on how podcasters can leverage social media and content creation to grow their audience. Topics include social media strategies, ad campaigns, and overcoming imposter syndrome.

Key Topics Covered:

• On-site content creation for clients.
• Social media platform strategies for podcasters.
• Effective use of ads and boosting posts.
• Building community and listener engagement.
• Overcoming imposter syndrome in content creation.

Follow Meredith on Instagram: https://www.instagram.com/flux_creativesolutions/

Follow Meredith on Facebook: https://www.facebook.com/search/top?q=flux%20creative%20solutions

Meredith's Website:https://www.fluxcreativesolutions.com/

Let’s Connect!

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Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services

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Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

In this episode, I sit down with Shannon Leyko, host of The Paring Down Podcast, who has built a top-performing show with over one million downloads, a 700,000+ audience across platforms, and a book deal with Penguin Random House releasing in Spring 2027. Shannon shares a refreshingly honest look at what it really takes to grow a podcast into a business asset, without overcomplicating the process. We talk about building momentum from scratch, the long game of consistency, and how strategic visibility can open doors you never expected. If you are a business owner who wants your podcast to do more than just exist, this conversation will show you what is actually possible when you treat it like a growth tool.

Key topics covered in this episode:

• The mindset shift that separates hobby podcasters from growth-focused CEOs
• How her pageant background shaped her confidence, presence, and communication style
• What it looked like to create content when no one was watching
• The exact moment she realized her podcast had real business potential
• How she approached pitching herself before opportunities came to her
• What a podcast network actually handles and why it matters
• The behind-the-scenes structure required to sustain a high-volume release schedule
• The role long-term vision played in turning content into a multi-platform brand

Links & Resources:

Listen to Shannon’s Podcast: https://shannonleyko.com/paring-down-podcast

Follow Shannon on Instagram: https://www.instagram.com/shannonleyko/

Visit Shannon’s Website: https://shannonleyko.com/

Orzo Recipe: https://www.tiktok.com/@saltandsagenutrition/video/7542966188297456909?_r=1&_t=ZP-95vFBLCYu7z

Quince Discount Code: https://www.quince.com/women/best-sellers?utm_source=veritone&utm_medium=podcast&utm_campaign=paring

Let’s Connect!

Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7

Book Your Podcast Consultation Today: https://www.pivotballchange.com/services

Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services

Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/

Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/

Fresh off the Sister Circle Summit in La Crosse, where I had the opportunity to be a featured panelist, I’m breaking down the biggest takeaways for podcasters who want real growth. This episode highlights why attending live, in-person events is one of the most effective ways to build meaningful connections, attract aligned listeners, and create tangible momentum for your show. From meeting potential guests who are far more likely to say yes, to connecting with past guests like Stephanie Ross in real life, the impact goes far beyond what can happen online. I’m also sharing how I approached the event strategically so I could see a return on my investment before even leaving, along with the behind-the-scenes strategies that made this event so successful and how it’s inspiring me to think bigger about hosting my own.

Topics Covered:

• Why in-person events make it easier to book high-quality podcast guests.
• How live events help you attract aligned, engaged followers.
• The value of meeting past podcast guests face-to-face.
• How to connect with event hosts without taking up too much of their time.
• The exact prep work that helped generate ROI before leaving the event.
• Behind-the-scenes strategies used to sell tickets and book speakers.
• Why pre-event calls can elevate your entire experience.
• A fresh perspective shift on podcast growth after attending live events.
• A hot take on why attending events alone can be more impactful.

Let’s Connect!

Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7

Book Your Podcast Consultation Today: https://www.pivotballchange.com/services

Launch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/services

Follow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/

Visit Pivot Ball Change’s Website: https://www.pivotballchange.com/