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Plugged In, Switched On.

Plugged In, Switched On.

Written by: Splendid Group
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About this listen

The conversations that matter in B2B Tech marketing

Generated by Splendid Group

If your career depends on how well you know how to do B2B marketing for technology brands, these are conversations you want to be in. We get some of the most interesting people in the field to tell us how (and why) they do what they do. We look at some of the core skills a marketer needs, pull them apart to see how they work (like a curious kid with a toaster) and wonder if they couldn’t be, y’know, “jazzed up” just a little bit. And we also pull back the curtain on how these teams and leaders operate, look at their day to day and see if we can’t steal a few ideas for our own operations. You’re more than welcome to listen in and steal a few ideas for yourself.

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Episodes
  • How can you find the truth when everything is in flux? 20 Great Answers with Philip Meyer, Founder & CEO of Catalyst 345
    Dec 22 2025

    Philip Meyer, Founder & CEO 345 Catalyst, may have “left the house” but he’s definitely still part of the Microsoft family, taking his three and half decades of expertise into the world of training and consulting.

    Join your host and Executive Creative Director Barrie Seppings as he quizzes Philip with ‘20 Questions’, uncovering how a stressful blood pressure exam led him into IT, why you should keep your kids ‘poor and busy’ and why you shouldn’t trust commercial AI with your business data.

    Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.

    The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Philip Meyer, CEO of 345 Catalyst :

    • What did Philip at school think he was going to go and do?
    • If you had your time again, but you couldn't do anything in technology or marketing, what would be your dream job?
    • Was there a moment in your career where it became clear that you just learned a very valuable lesson?
    • What's the underrated idea or tactic that you think is ripe for a comeback?
    • What's the most unexpected situation you found yourself in thanks to work?

    Philip Meyer has over 47 years of experience in the computer software industry and 34 at Microsoft. He’s now a Partner Technology Strategist, where he helps service providers architect secure, scalable, and hybrid solutions based on Microsoft technologies. Philip has a Bachelor of Applied Science in Computer Science and Marketing from University of Technology, Sydney, and a Modern Marketer certification in Business and Marketing Strategy. LinkedIn

    Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn.


    Thanks for listening!

    If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

    Show More Show Less
    45 mins
  • How to fix your imperfect partner marketing program? Find out in this deep dive with Claudia Byrnes and Tina Semple of Splendid Group
    Oct 30 2025

    Join your host and Executive Creative Director Barrie Seppings as he ventures into the ‘imperfect world’ of Partner Marketing with two expert guides: Claudia Byrnes and Tina Semple of Splendid Group. We’re diving deep into the opportunities, challenges and sometimes tensions that arise when partner marketing programs hit the turbulence called ‘reality’.

    Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.

    This ‘deep dive’ episode of Plugged In, Switched On takes us into the world of partner marketing. Some say It's a dark art. Some say it's an intricate web. We say all of those things. (And we should know).

    Splendid Group has been working on partner, disti and vendor management for over 10 years and this episode with a couple of leaders from our business will shine a light on the current state of partner marketing: what’s working, where the opportunities are and why diplomacy is the single greatest skill you can have.

    So, if it's an area that you work in or an area you think you'd like to move your career into, stick around. This episode is going to be great for you.

    Claudia Byrnes is the Group Account Director at Splendid Group, a Global B2B Technology Marketing Agency. As part of her role, Claudia helps both tech vendors and their partner teams to build their company’s brand, grow demand for their products and drive market outperformance. LinkedIN

    Tina Semple leads the partner and media team at Splendid Group, a Global B2B Technology Marketing Agency, helping both tech vendors and their partner teams to build their company’s brand, grow demand for their products and drive market outperformance. LinkedIN

    Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIN.

    Thanks for listening!

    If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

    Show More Show Less
    45 mins
  • How many people have you helped get what they want? 20 Great Answers with Patrick Pathinathan, Global Client Director at ServiceNow
    Sep 19 2025

    Join your host and Executive Creative Director Barrie Seppings as he asks Patrick our patented ‘20 Questions’ and uncovered the power of curiosity, what it takes to mentor 1000 people and how he learnt to speak his mind, even when no-one is asking.

    Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.

    The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Patrick:

    1. How do you cope with the rapid pace of change in the tech business?
    2. What’s the one moment ion your career you wish you could re-do?
    3. How do you maintain a healthy lifestyle in such a demanding role?
    4. What’s the one thing that’s gone on for too long in this industry?

    Patrick Pathinathan is a highly accomplished Sales Director and Non-Executive Board Director with a proven track record of driving revenue growth, building high-performance teams, and delivering transformative outcomes for clients. His expertise lies in the financial services sector, Mutual Banking, Mining and not-for-profit sector. He is currently a Global Client Director at ServiceNow. LinkedIn

    Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn.

    Thanks for listening!

    If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

    Show More Show Less
    47 mins
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