Lego went from near-bankruptcy to building one of the biggest brands in the world - brick by brick.

In this episode of Pop Influenced, Demelza Leonard unpacks the bold moves, pop culture partnerships and fan-first strategies that turned Lego into a global icon once again.

From Hollywood blockbusters to Adult fandoms, discover how the brand clicked back into place and what marketers can learn from its epic comeback.

From TikTok sensation to rising pop star, Addison Rae is proving she’s more than just a viral dance queen. In this episode of Pop Influenced, Demelza breaks down Addison Rae’s strategic rebrand—from early fame on social media to the release of her critically praised debut album.

Plus, explore other iconic female reinventions—think Taylor Swift, Christina Aguilera, Madonna, Britney Spears, and Janet Jackson—and learn the key takeaways for anyone looking to reinvent their own brand or creative identity.

Whether you're a content creator, musician, or pop culture obsessive, this episode is your blueprint for a bold and successful rebrand.

From blind boxes to billion-dollar brands - Labubu is everywhere.

In This episode Demelza dives into the explosion of the mischievous little monster through Pop Mart.

Is it TikTok's unboxing trend?

Celebrity endorsements?

The psychology of surprise?

Take a look at how Labubu became the must-have collectible of 2025 and what brands can learn from this viral phenomenon.