In this episode, Kristie is joined by Michael Fulwiler, a marketing professional with 15+ years of experience in mental health. They unpack the intersection between clinical practice, digital marketing and the influencer economy. Kristie and Michael explain how being an influencer won’t bring you more business and why it might actually go against practice ethical boundaries.

Some takeaways:

• Finding the boundary between personal branding and the influencer economy
• The need for practitioners to have strict ethical boundaries
• How client confidentiality and informed consent play a role in the online presence of mental health professionals
• How to successfully and ethically manage brand partnerships and content creation to build trust

Connect with Michael:

• Website
• Instagram
• LinkedIn

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Watch full episodes on Youtube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

In this episode, Kristie unpacks the myth that a website redesign is the answer to your lack of client inquiries. She explains how the real issue isn’t as straightforward as your branding, and it may be a matter of exposure—not design.

Some takeaways:

• How to know when it’s the right time for a website redesign
• What clients actually value: from logistics to availability
• Why prioritizing an investment in marketing is a practical strategy
• Strategies for driving consistent visibility to your website

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Watch full episodes on YouTube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

In this episode, Kristie unpacks the marketing hype and scare tactics behind the misconception of AI’s share of the search market. She explains how Google searches outnumber AI and tools like ChatGPT account for a small fraction of the market.

Some takeaways:

• The best strategies for future-proofing your practice’s marketing.
• Why high-quality SEO and building authority should be top of mind.
• How AI relies on existing search results and third parties.
• Choosing strategic investments over short-term panic.

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Watch full episodes on YouTube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.