In this episode, Kristie is joined by Michael Fulwiler, a marketing professional with 15+ years of experience in mental health. They unpack the intersection between clinical practice, digital marketing and the influencer economy. Kristie and Michael explain how being an influencer won’t bring you more business and why it might actually go against practice ethical boundaries.

Some takeaways:

• Finding the boundary between personal branding and the influencer economy
• The need for practitioners to have strict ethical boundaries
• How client confidentiality and informed consent play a role in the online presence of mental health professionals
• How to successfully and ethically manage brand partnerships and content creation to build trust

Connect with Michael:

• Website
• Instagram
• LinkedIn

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Watch full episodes on Youtube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

In this episode, Kristie unpacks the myth that a website redesign is the answer to your lack of client inquiries. She explains how the real issue isn’t as straightforward as your branding, and it may be a matter of exposure—not design.

Some takeaways:

• How to know when it’s the right time for a website redesign
• What clients actually value: from logistics to availability
• Why prioritizing an investment in marketing is a practical strategy
• Strategies for driving consistent visibility to your website

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Watch full episodes on YouTube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

In this episode, Kristie unpacks the marketing hype and scare tactics behind the misconception of AI’s share of the search market. She explains how Google searches outnumber AI and tools like ChatGPT account for a small fraction of the market.

Some takeaways:

• The best strategies for future-proofing your practice’s marketing.
• Why high-quality SEO and building authority should be top of mind.
• How AI relies on existing search results and third parties.
• Choosing strategic investments over short-term panic.

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Watch full episodes on YouTube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

In this episode, Kristie is joined by her friend Felicia Keller Boyle, licensed somatic therapist and host of The Bad Therapist Show. Kristie and Felicia discuss why being a talented clinician isn’t enough for business success and how you should prioritize strategic marketing investments.

Some takeaways:

• How clinical training cannot fix a fundamental marketing problem
• Prioritizing strategic investment over struggling
• Why embracing business systems is the key to professional freedom

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Watch full episodes on YouTube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

In this episode, Kristie unpacks the Reactive Practice Growth Cycle, a trap where therapists wait until they need more clients to start marketing. She explains how acting from a place of scarcity leads to burnout and poor financial investments.

Some takeaways:

• How urgency leads to unsustainable business decisions and clinician burnout.
• Shifting your mindset to look at marketing as a long-term investment.
• Investing in partnerships and multiple sources of growth before it feels urgent.
• How to switch to proactive marketing with a multi-year strategy for predictable growth.

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Watch full episodes on YouTube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

In this episode, Kristie unpacks the traditional SEO advice that therapists should focus on blogging. She explains how blogging targets casual researchers or top-of-funnel traffic, which are rarely the ones looking to hire a provider.

Some takeaways:

• Why blogging brings in browsers, not buyers
• Prioritizing transactional content over informational content
• Building digital assets that become revenue generators
• Transitioning from being a general resource to a solution provider

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Watch full episodes on YouTube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

In this episode, Kristie unpacks the myth that marketing a therapy practice should feel easy or comfortable. She looks into the psychological barriers therapists face, like “the blank slate" that leads to a paralyzing fear of visibility and relying on old, ineffective strategies.

Some takeaways:

• The difference between ethical boundaries and emotional discomfort
• How clinging to outdated strategies gives you a false sense of security
• Outsourcing marketing to innovative companies

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Watch full episodes on YouTube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

Coming soon to your headphones!

Practice Marketing Insider, hosted by Kristie Plantinga, is designed to debunk outdated or overinflated marketing tropes for mental health professionals. The podcast provides high-growth strategies tailored for a landscape transformed by AI. Each week, Kristie will examine a piece of overblown marketing advice and explain why it’s inaccurate, exactly what to do instead, and how to implement changes that fit a modern practice. There will also be interviews with some of Kristie Plantinga's friends in the therapy marketing space.

Episodes start dropping April 14.

*Watch full episodes on Youtube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.