Dr. Nat Kendall-Taylor is a psychological anthropologist—meaning, he studies the way that culture influences how we think. One such concept in his field of expertise is called “framing”: how variations in the way that we present information can lead people to drastically different outcomes and behaviors.

In the business world, we might know this as strategic messaging. Who are we talking to? How are we appealing to them? What will move them to act?

The science behind this is useful for communicating as humans, storytelling and crafting messages we want to be effective.

Although this is a TED Talk from 2018, understanding how to successfully frame and work through implicit biases may be more relevant than ever!

This is an episode for: narrative strategists, speakers and anyone that wants their message to land effectively.

What’s in the Spice Cabinet?

Watch Dr. Nat's TED Talk:

• How words change minds: the science of storytelling (2018)

See how framing is used in Dr. Nat's work:

• FrameWorks Institute

Carmen Sederino is here to help you figure out what to do with your hands onstage.

Carmen may have been a shy kid, but through theater and performing she grew to love the stage. After excelling in a career as a Brand Manager for years, Carmen found herself as the point person that supported whoever would be giving the next presentation.

An “a-ha” moment arrived in Carmen realizing how valuable her set of skills is for keynoters, thus, founding her own business, Illuminated Story.

Whether it’s big picture execution like lighting design and blocking movement across the stage, or more micro presence tools such as integrating voice control, Carmen’s niche background supports high stakes presentations come to life.

Molly and Carmen dive into her story, her process and how to transform any presentation into something that can move people.

This is an episode for: keynote speakers both experienced and new, plus, anyone that is afraid of being onstage.

It’s that time of year—where brands spend a big chunk of their advertising budget for 30 seconds of your attention during the biggest game of the year: the Super Bowl.

While Bad Bunny might’ve secured himself as the Halftime highlight, we were keen to see which brand stories stuck out during commercial breaks.

After covering some of the most noteworthy Super Bowl ads in Episode #54, we pick up on the common story shapes, tropes and visual tools that these shiny ads utilize. What still works? What is getting stale?

We invite GhostRanch Creative Director Jeff Carter and Technical Director Steve Sheets to weigh in on this and dissect a few of their favorites.

This is an episode for: advertisers, Super Bowl fans and haters.

What’s in the Spice Cabinet?

ALL the ads we reference:

1. MANSCAPED - “Hair Ballad”

2. Budweiser - “American Icons”

3. Xfinity - "Jurassic Park…Works”

4. Coinbase - “Everybody”

5. Dunkin’ Donuts - “Good Will Dunkin”

6. Apple - “1984” (1983)

7. Pepsi - “The Choice”

8. Squarespace - “Unavailable”

9. GrubHub - “The Feest”

10. State Farm Insurance - “Livin’ on a Prayer”

11. Mountain Dew - “Puppy Monkey Baby” (2016)

12. InstaCart - “Bananas”

13. National Kidney Foundation - “Detect the SOS”

And of course:

• Bad Bunny’s Halftime Show