Dr. Nat Kendall-Taylor is a psychological anthropologist—meaning, he studies the way that culture influences how we think. One such concept in his field of expertise is called “framing”: how variations in the way that we present information can lead people to drastically different outcomes and behaviors.

In the business world, we might know this as strategic messaging. Who are we talking to? How are we appealing to them? What will move them to act?

The science behind this is useful for communicating as humans, storytelling and crafting messages we want to be effective.

Although this is a TED Talk from 2018, understanding how to successfully frame and work through implicit biases may be more relevant than ever!

This is an episode for: narrative strategists, speakers and anyone that wants their message to land effectively.

What’s in the Spice Cabinet?

Watch Dr. Nat's TED Talk:

• How words change minds: the science of storytelling (2018)

See how framing is used in Dr. Nat's work:

• FrameWorks Institute

Carmen Sederino is here to help you figure out what to do with your hands onstage.

Carmen may have been a shy kid, but through theater and performing she grew to love the stage. After excelling in a career as a Brand Manager for years, Carmen found herself as the point person that supported whoever would be giving the next presentation.

An “a-ha” moment arrived in Carmen realizing how valuable her set of skills is for keynoters, thus, founding her own business, Illuminated Story.

Whether it’s big picture execution like lighting design and blocking movement across the stage, or more micro presence tools such as integrating voice control, Carmen’s niche background supports high stakes presentations come to life.

Molly and Carmen dive into her story, her process and how to transform any presentation into something that can move people.

This is an episode for: keynote speakers both experienced and new, plus, anyone that is afraid of being onstage.

It’s that time of year—where brands spend a big chunk of their advertising budget for 30 seconds of your attention during the biggest game of the year: the Super Bowl.

While Bad Bunny might’ve secured himself as the Halftime highlight, we were keen to see which brand stories stuck out during commercial breaks.

After covering some of the most noteworthy Super Bowl ads in Episode #54, we pick up on the common story shapes, tropes and visual tools that these shiny ads utilize. What still works? What is getting stale?

We invite GhostRanch Creative Director Jeff Carter and Technical Director Steve Sheets to weigh in on this and dissect a few of their favorites.

This is an episode for: advertisers, Super Bowl fans and haters.

What’s in the Spice Cabinet?

ALL the ads we reference:

1. MANSCAPED - “Hair Ballad”

2. Budweiser - “American Icons”

3. Xfinity - "Jurassic Park…Works”

4. Coinbase - “Everybody”

5. Dunkin’ Donuts - “Good Will Dunkin”

6. Apple - “1984” (1983)

7. Pepsi - “The Choice”

8. Squarespace - “Unavailable”

9. GrubHub - “The Feest”

10. State Farm Insurance - “Livin’ on a Prayer”

11. Mountain Dew - “Puppy Monkey Baby” (2016)

12. InstaCart - “Bananas”

13. National Kidney Foundation - “Detect the SOS”

And of course:

• Bad Bunny’s Halftime Show
  

If you were part of the debate club in school, chances are you might be more confident or have stronger leadership skills than the average person.

Corporate leadership training and workshops have long gone stale. Managers are wondering what motivates and increases both confidence and leadership skills?

A group of researchers from MIT conducted a study in 2025 that measured the effectiveness of debate training. “Breaking Ceilings: Debate Training Promotes Leadership Emergence by Increasing Assertiveness” studies participants over the course of an intensive 9 week debate program and another larger group after 30 minute sessions.

Mikey and Molly put their academic hats on to dig into these really cool experiments and understand how debate training could impact presentation skills and managers’ options for expanding team capacities.

This is an episode for: debate nerds, non-confrontational people and managers looking for fresh leadership training.

What’s in the Spice Cabinet?

Get your own academic vibe going:

• Read the report highlights here

• You can see the full study with a Harvard Business Review subscription

Story Camp has been announced!

• Claim your spot for November 3-6, 2026 and learn more here

You think we wouldn’t give this research a walkout song?

• Think again. Demi Lovato’s Confident

We’re on a mission to watch every Steve Jobs keynote ever and we’re deep down the rabbit hole now.

To understand the context of this talk at MacWorld in 1997, Steve Jobs had recently returned to Apple after some drama (you can listen to our episode on the “Steve Jobs” film to learn more - linked below) and was working to get Apple back on track.

This particular keynote was one in which some “damage control” had to be employed. It was restrained from Apple’s usual theatrics, demos and not a product launch in sight.

Instead, Steve starts the talk with the three biggest criticisms of Apple displayed on the screen and proceeds to address each one head-on. He also reveals a major collaborator for Apple’s future, Microsoft, which is met with loud boos and dropped jaws.

It’s a really fascinating moment in time for the tech world and even more so now from a presentation standpoint.
This is an episode for: Apple fans, haters and anyone that has to give a talk in which they address the elephant in the room.

What’s in the Spice Cabinet?

What we’ve covered so far in the Steve Jobs keynote multiverse:

• iMac product launch (1998)

• Stanford Commencement Speech (2005)

• “Steve Jobs” - film directed by Danny Boyle (2015)

This episode covers the 1997 keynote at MacWorld in Boston:

• Watch it for yourself, here.

• Check out that website, AllAboutSteveJobs.com while you’re at it!

What’s the actual walkout song Steve plays?

• Ripple - Grateful Dead
  

It’s clear why Sir Ken Robinson’s 2006 TED Talk is THE most popular TED Talk of all time.

The author, researcher and coach posits an ultimate question, “Do schools kill creativity?”, that still circulates the TED stage in new ways today.

With no slides or props, Robinson provides a masterclass in keeping an audience engaged, utilizing humor and strategic pacing.

Robinson’s storytelling skills are so good it’s impossible not to be able to leave his nineteen minute talk without being able to repeat some of the persuasive anecdotes and new ideas he offers.

This is an episode for: TED fans, people in education and anyone looking to improve their public speaking skills.

What’s in the Spice Cabinet?

Watch Sir Ken Robinson’s talk for yourself

• Do schools kill creativity? (2006)

Find more of Robinson’s work and books

• His website here

Our take on Ken’s walkout song?

• Baba O’Riley - The Who

• Revolting Children - The Matilda Musical

  • Kids in America - Kim Wilde

Cameron Magee, Founder of the avad3 event production company, returns for the final installment of our “Some Guy from the Crew” trilogy peeling the curtain back on everything you need to know about planning events.

For this episode? We’re talking openly about money: what you can get for your budget, general allocations for event sizes Small, Medium and Large and what unanticipated costs people often forget about.

Cameron also maps out the ideal production team for each size event and the roles you can expect to see them take on.

With hundreds of experiences under his belt, Cameron makes you feel like he’s got the often unpredictable event industry down to a pretty perfect science.

This is an episode for: first-time event planners, the production team or whoever’s in charge of the SKO budget.

What’s in the Spice Cabinet?

Tune into the rest of the series here:

• “Some Guy From the Crew” Part 1: The importance of rehearsals with Cameron Magee

• “Some Guy From the Crew” Part 2: Live events with Cameron Magee

Cameron’s favorite resources for event production?

• [When asked by a young person for the best apps in event production, Cameron replied]: “I got good news and bad news. The good news is they're already on your phone. The bad news is this is not going be a very sexy conversation.” Shoutout Notes app and Google Suite.

Book reccos?

• Dale Carnegie - How to Win Friends and Influence People

• • “…because almost everything in this industry, as you alluded to earlier, it’s note regulated. It's actually quite negotiable. But negotiation hinges on being relational.”

• Atul Gawande - The Checklist Manifesto

• Edgar Papke - True Alignment

Goal for 2026?

• Encourage more live music at events!

During the first week of December 2025, GhostRanch Communications hosted its 10 year anniversary offsite retreat in Santa Fe, New Mexico!

In honor of turning a decade old, founder and CEO of GhostRanch Mikey Mioduski has some wisdom to share about how to plan, host and present at an offsite retreat.

While this particular case study is for a company with a relatively small number of employees, Mikey’s experience in supporting clients to put on events of all sizes is universal. From presentation files to venue room sizes, we share some of the nitty gritty details you won’t want to forget.

Oh, and if you need to hire live music, consider an ABBA cover band!

This is an episode for: friends of the Ranch, Georgia O’Keeffe fans and whoever on the team is planning the offsite retreat.