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Printing's Alive

Printing's Alive

Written by: The Print Whisperer
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About this listen

 Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday livesCopyright 2026 The Print Whisperer Economics Leadership Management & Leadership
Episodes
  • Innovating Print: Chris Minn on Digital Marketing, Automation, and Omni-Channel Strategies

    Innovating Print: Chris Minn on Digital Marketing, Automation, and Omni-Channel Strategies
    Jan 13 2026
    In this episode of Printing's Alive, Warren Werbitt and Chris Minn explore the evolving printing industry. They discuss Print United collaboration, strategies for protecting printers, and the challenges of selling print equipment. Warren shares his venture into the t-shirt market via Shopify. Chris, from Digital Ink Agency, emphasizes automation in digital marketing. They also cover maintaining relationships, social media's role, and company culture's impact on print businesses. The episode highlights omni-channel strategies, promotional merchandise, and introduces the Print Island platform, celebrating industry unsung heroes.
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    1 hr and 6 mins
  • Mastering Print Marketing: Insights on Strategy, Differentiation, and Networking with Gee Ranasinha

    Mastering Print Marketing: Insights on Strategy, Differentiation, and Networking with Gee Ranasinha
    Jan 4 2026
    In this episode of Printing's Alive, Warren Werbitt delves into the world of marketing in the printing industry with Gee Ranasinha, CEO of Kexino. They explore the significance of trade shows like Drupa for networking and financial justification, and debunk common misconceptions about marketing in the print world. The conversation highlights the importance of strategic marketing, standing out, and avoiding budget pitfalls. Gee shares insights on transitioning from equipment-based selling to strategic marketing, emphasizing the power of storytelling and personal relationships. They discuss differentiation, trust-building, and the necessity of understanding customer profiles. The episode wraps up with practical business improvement steps and a proposal for future discussions.
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    1 hr and 12 mins
  • Reimagining Print's Role: Richard Askam on Industry Challenges, Creativity, and Future Visions

    Reimagining Print's Role: Richard Askam on Industry Challenges, Creativity, and Future Visions
    Dec 30 2025
    In this episode of Printing's Alive, Warren Werbitt welcomes Richard Askam to discuss the innovative concept of Print Island and its role in connecting the global print industry. They explore common challenges, such as the focus on pricing, and discuss strategies for promoting print in business. The conversation delves into rebranding the print industry, addressing generational communication differences, and media consumption trends. They also touch on hobbies, mental health, creativity, and the evolution of personal brands in modernizing print businesses. The episode highlights engaging younger generations, the success of Print Island, and Warren's vision for the podcast, with insights on personalization, language humor, and marketing strategies.
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    49 mins
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