Episodes

  • Apparel Printing Insights: Ron Goodwin on Techniques, Challenges, and Industry Growth

    Apparel Printing Insights: Ron Goodwin on Techniques, Challenges, and Industry Growth
    Jan 20 2026
    In this episode of Printing's Alive, Warren Werbitt is joined by Ron Goodwin to explore the dynamic world of apparel decorating. They discuss Ron's journey and the significant changes in apparel printing, focusing on techniques like direct to film printing. The conversation delves into the size of the t-shirt printing industry, concert merchandise, and the challenges of on-demand printing and inventory management. They examine pricing strategies, customer categories, and supplier consolidation, comparing apparel and paper supply chains. Ron shares insights on customer value perception, handling large orders, and the impact of purchasing departments. The episode also highlights fundraising, charity programs, and the importance of doing good in the industry.
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    1 hr and 2 mins
  • Innovating Print: Chris Minn on Digital Marketing, Automation, and Omni-Channel Strategies

    Innovating Print: Chris Minn on Digital Marketing, Automation, and Omni-Channel Strategies
    Jan 13 2026
    In this episode of Printing's Alive, Warren Werbitt and Chris Minn explore the evolving printing industry. They discuss Print United collaboration, strategies for protecting printers, and the challenges of selling print equipment. Warren shares his venture into the t-shirt market via Shopify. Chris, from Digital Ink Agency, emphasizes automation in digital marketing. They also cover maintaining relationships, social media's role, and company culture's impact on print businesses. The episode highlights omni-channel strategies, promotional merchandise, and introduces the Print Island platform, celebrating industry unsung heroes.
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    1 hr and 6 mins
  • Mastering Print Marketing: Insights on Strategy, Differentiation, and Networking with Gee Ranasinha

    Mastering Print Marketing: Insights on Strategy, Differentiation, and Networking with Gee Ranasinha
    Jan 4 2026
    In this episode of Printing's Alive, Warren Werbitt delves into the world of marketing in the printing industry with Gee Ranasinha, CEO of Kexino. They explore the significance of trade shows like Drupa for networking and financial justification, and debunk common misconceptions about marketing in the print world. The conversation highlights the importance of strategic marketing, standing out, and avoiding budget pitfalls. Gee shares insights on transitioning from equipment-based selling to strategic marketing, emphasizing the power of storytelling and personal relationships. They discuss differentiation, trust-building, and the necessity of understanding customer profiles. The episode wraps up with practical business improvement steps and a proposal for future discussions.
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    1 hr and 12 mins
  • Reimagining Print's Role: Richard Askam on Industry Challenges, Creativity, and Future Visions

    Reimagining Print's Role: Richard Askam on Industry Challenges, Creativity, and Future Visions
    Dec 30 2025
    In this episode of Printing's Alive, Warren Werbitt welcomes Richard Askam to discuss the innovative concept of Print Island and its role in connecting the global print industry. They explore common challenges, such as the focus on pricing, and discuss strategies for promoting print in business. The conversation delves into rebranding the print industry, addressing generational communication differences, and media consumption trends. They also touch on hobbies, mental health, creativity, and the evolution of personal brands in modernizing print businesses. The episode highlights engaging younger generations, the success of Print Island, and Warren's vision for the podcast, with insights on personalization, language humor, and marketing strategies.
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    49 mins
  • Selling Your Printing Business: Jim Russell on Valuation, Market Trends, and Key Considerations

    Selling Your Printing Business: Jim Russell on Valuation, Market Trends, and Key Considerations
    Dec 23 2025
    In this episode of Printing's Alive, Warren Werbitt chats with Jim Russell from New Direction Partners about selling a printing business. Jim shares insights on evaluating company worth, determining value factors, and preparing for sale. They discuss market trends, post-sale roles, private equity, and employee considerations in mergers and acquisitions. Key steps for selling, sale timelines, financial prep, and the impact of company culture on valuation are explored. They also cover selling expenses, the need for advisory services, and technology's influence on business valuation.
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    50 mins
  • Revolutionizing Advertising with AI: Vince Cook on Ad Legends and Industry Transformation

    Revolutionizing Advertising with AI: Vince Cook on Ad Legends and Industry Transformation
    Dec 16 2025
    In this episode of Printing's Alive, Warren Werbitt chats with Vince Cook from Ad Legends about AI's impact on advertising. Vince discusses his journey and how Ad Legends is democratizing marketing for non-experts through AI-driven creative briefs and emotional branding. They explore how the platform enhances work-life balance by saving time for businesses. Warren shares his experiences, and they delve into industry disruptions and interest from major agencies. The episode includes marketing essentials, personalized consultations, and AI insights. It concludes with product demos, the Imagine AI Live conference, and contact info for Adlegends.ai.
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    56 mins
  • Embracing Automation in Print: Julie Watson on Technology, Innovation, and Industry Trends

    Embracing Automation in Print: Julie Watson on Technology, Innovation, and Industry Trends
    Dec 9 2025
    In this episode of Printing's Alive, Warren Werbitt chats with Julie Watson from Ultimate Tech about the evolving world of printing technology. They delve into imposition, finishing automation, and the challenges of adopting new tech. Topics include attracting younger generations, balancing customization with cost, and overcoming resistance to tech investments. They discuss automation's role during COVID, tackling labor shortages with AI, and solutions for small shops. Warren shares his automation journey, touching on strategic planning, past challenges, and choosing the right software vendor. The episode wraps up with insights on embracing change, capital investment, and the importance of training and vendor support.
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    58 mins
  • Exploring Creativity in Print: Doug Laxdal on Unique Projects and Innovative Techniques

    Exploring Creativity in Print: Doug Laxdal on Unique Projects and Innovative Techniques
    Dec 2 2025
    In this episode of Printing's Alive, Warren Werbitt is joined by Doug Laxdal to explore the fascinating world of print. They discuss the origin of The Gas Company's name and its award-winning history, Doug's journey into bookbinding, and the company's unique services. The conversation touches on maintaining client relationships and innovative projects like the Hellmann's Garlic Aioli and the "Unburnable Book" for Margaret Atwood's Handmaid's Tale. They delve into budgeting and shipping challenges, high-stakes architectural jobs, and creative print solutions. The episode concludes with a focus on the importance of creativity and a commitment to exploring diverse topics in future episodes.
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    58 mins