Bringing teams, products, and systems together at Informa TechTarget created opportunities to simplify ways of working. It also created pressure to move quickly.

Karen Winter, Chief Transformation Officer, reflects on the realities of leading transformation through complexity, the role of process in shaping better decisions, and the risks of starting with the solution before fully understanding the problem.

"We should have spent more time understanding the process problems first."

In this episode:

00:00 Introduction
01:03 Preparing Informa TechTarget for a major merger
03:39 Bringing sales teams, systems and products together
06:11 Building trust through clear governance and decision-making
09:47 Why process mapping became a catalyst for change
11:42 Measuring performance through the customer's eyes
13:49 Taking a practical approach to AI adoption
15:52 Solving business problems before choosing the technology
17:14 Lessons from moving too quickly on transformation
19:15 Managing expectations when change takes longer than planned
21:24 The impact of culture on successful change
23:05 Why continuous learning matters for leaders
25:57 Outro

Understanding Before Change
The success of a transformation depends on understanding the work before redesigning it. Create clarity around priorities and ensure solutions are grounded in real operational challenges, with the help of our performance improvement consultancy services.

Explore Consultancy: https://pmi.co.uk/consultancy/

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