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Prose + Comms: Engagement, Unplugged

Prose + Comms: Engagement, Unplugged

Written by: BrightSign
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About this listen

This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.© 2025 BrightSign Economics Marketing Marketing & Sales
Episodes
  • Bridging the Gap: Why Sales & Marketing Collaboration Breaks Down
    Jan 14 2026

    Want your sales and marketing teams to actually work together? This episode explains how data-driven dashboards, clear communication, and shared accountability can drive measurable growth.

    On Prose + Comms: Engagement, Unplugged, hosts Laura Smith and Brian Rowley sit down with sales and marketing leader Gary Schwartz to discuss how to overcome common collaboration challenges. From breaking down silos to optimizing pipeline management, this episode offers actionable insights for improving sales and marketing alignment, accelerating revenue, and creating a more effective go-to-market strategy.

    If you'd like to hear more from Gary Schwartz, you can find him on LinkedIn.

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    41 mins
  • Moments that Mattered: 2025 Recap
    Dec 17 2025

    Fifteen episodes. Six months. A lot of opinions. In this year-end wrap, we look back at what challenged us, what surprised us, and what we’re carrying forward into 2026.

    For the final episode of the year, Brian Rowley and Laura Smith count down their top three Prose + Comms conversations and unpack why they resonated. From culture’s role in customer experience with Bob Osmond, to intentionality and presence with Jez Rose, to a blunt take on why “experience” has become a misused buzzword with Bryan Meszaros, this episode revisits the moments that stuck. Brian and Laura also put themselves in the hot seat, reflecting on underestimated trends (hello, AI), hot takes they’ve reconsidered, and the ideas they believe marketers need to bring into the new year. Honest, reflective, and a little irreverent — just the way we like it.

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    36 mins
  • Embedding Intelligence: The Next Phase of AI in Marketing and Experience
    Nov 19 2025

    AI is reshaping marketing and customer experience faster than anyone expected, and most teams are only scratching the surface. In this episode of Prose + Comms: Engagement, Unplugged, we break through the hype to explore how AI is changing the way marketers think, create, collaborate, and problem-solve. From boosting creativity to transforming everyday workflows, this conversation digs into the real impact AI is having behind the scenes.

    Laura Smith and Brian Rowley sit down with Brad Hintze, EVP of Marketing at Crestron, for a candid look at what’s working, what isn’t, and where AI is headed next. Together, they unpack the wins, the failures, the misconceptions, and the legal questions shaping AI adoption across marketing and customer experience teams. Whether you’re experimenting with prompts or rethinking your entire workflow, this episode gives you a grounded, inside look at how AI can elevate your strategy today — and why creativity still starts with humans.

    If you’d like to learn more about Brad Hintze, you can find him on LinkedIn.

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    40 mins
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