From a bankrupt dairy farmer on a Krishna riverside village to a fourth-generation brand powering Maharashtra’s snack culture, this is the real untold story of Chitale Bandhu.In this episode, Indraneel Chitale breaks down how famine, risky train journeys, legacy governance, mental coaches, and a Sachin Tendulkar collab turned a small milk business into a modern Indian food powerhouse.You’ll learn how to:- Turn a crisis (losing every cattle head in a week) into a multi‑generational opportunity- Institutionalise legacy so the 4th generation scales it instead of killing it- Use distribution, GT, QSR and franchising to go from 2 lakh to 10 lakh+ stores- Build R&D, nutrition and packaging as moats in a “simple” namkeen business- Use mental fitness, coaches and a tight peer board to stay sane while scalingWatch till the end — this is the ultimate Indian family‑business and food‑brand masterclass.What’s Inside This Podcast:00:00 – What’s In The Pack03:30 – From Bankruptcy to a Gut Bet That Built Chitale09:30 – Mumbai Milk Chaos & The Pune Brand Pivot15:30 – From Chitale Brothers to Chitale Bandhu20:30 – Second-Gen Playbook: Degrees, Doctors & Family Scale27:30 – Milk Pouches, Automation & The Birth of Bakarwadi00:31:25 – Who’s Really Winning Tomorrow’s Food Market?00:36:44 – Chitale’s Long-Term Game Plan00:46:22 – Cracking Global Markets & NRI Consumers00:49:28 – GT vs Quick Commerce: Who Actually Wins?01:05:25 – Forecasting Demand Before It Exists01:20:31 – How Serious Growth Targets Are Set01:25:40 – The One Lever That Controls Predictability01:28:03 – How Founders Learn After Reaching Scale01:32:12 – Structure, R&D & Building for Decades01:36:39 – Innovation Without Breaking the Core01:38:54 – Real Value Creation Beyond Revenue01:40:54 – The Sachin Collaboration Explained01:44:40 – The Full Marketing Strategy, No Fluff01:49:50 – Hyper-Localized Products in a One-India Market01:50:50 – Bootstrapped DNA & What’s Next01:52:57 – How a Founder Actually Spends Time01:55:52 – The Challenges Nobody Prepares You For01:58:57 – Do They Still Believe in India’s Future?02:01:59 – What Still Drives Him After EverythingTo Know More,Follow RESTLESS On ⤵Instagram @RESTLSSClub / restlesswithayushshukla https://www.instagram.com/restlesswithayushshukla/Twitter @RESTLESS_Club / restless_club https://twitter.com/RESTLESS_ClubLinkedIn - RESTLESS / restless-club https://in.linkedin.com/company/restless-clubSpotify - RESTLESShttps://open.spotify.com/show/7BuMVNS...Join our influence club and learn how to build a strong personal brand https://www.influenceclub.io/

From a single Kolkata roll shop to the world’s largest internet restaurant company, this is the real untold story of Rebel Foods.This episode breaks down how failures, pivots, misfit hires, and a Domino’s insight created a billion-dollar cloud kitchen revolution.You’ll learn how to:- Hire people who build 1000-Cr outcomes- Pivot at the right time (and not when you feel like)- Build a category from scratch- Use tech, culture and festive demand as unfair advantages- And engineer growth that compounds for yearsWatch till the end this is the ultimate food-business masterclass.What’s Inside This Podcast:00:00 – What’s In the Pack01:53 – The Kolkata Roll That Sparked a Food Empire12:37 – The MBA Reset: When Two Shops Weren’t Enough14:59 – The Domino’s Insight: The Billion-Dollar Blueprint20:23 – Challenges of the Initial Restaurant Model26:47 – The Rebel Playbook: Hiring Misfits Who Built a Unicorn33:54 – How to Hire for a 100-Cr Outcome40:05 – The Failures & Struggles Nobody Saw47:30 – How to Pivot at the Perfect Time51:09 – The Moment Everything Changed55:20 – Expansion 2.0 — The Eureka Breakthrough01:00:40 – How to Know When to Diversify01:03:02 – BEHROUZ: The Marketing Masterstroke01:10:35 – Plugging Tech into a Food Business01:19:23 – Can Your Niche Become an Entire Category?01:22:23 – Solving Tech Problems Like a Rebel01:25:33 – Culture: The Hardest Problem in Business01:29:54 – Skill-Building & Hierarchy — The CDO Model01:35:10 – COVID: The Collapse, Reinvention & Comeback01:41:46 – Cracking India’s Festive Food Demand01:49:13 – The New Rebel Flywheel — What’s Coming Next01:57:45 – Where Is This All Going?To Gain More Such Insights ⤵︎☑️ Subscribe To RESTLESS On YouTube/ @iamayushshukla / @iamayushshuklaAbout RESTLESSThere are millions of people who want to build something of their own but feel helpless and don’t know where to start. RESTLESS documents the journeys and secrets to success of some of the globe’s top 1%, so YOU never have to feel lost. Host Ayush Shukla brings you lessons straight from the world's greatest success stories.

From learning how to revive a struggling family business to pioneering quality standards in Indian manufacturing, this is the story of building Plasto into a brand that redefined water storage solutions. The journey covers decades of persistence, strategic innovation, and a relentless focus on growth and dealer relationships, making Plasto a leader in its category.In this episode, the founder of Plasto breaks down his experience in turning around a loss-making factory, developing branding and advertising mastery, and leveraging marketing to spark national expansion. Discover how a combination of family business values, dealer incentives, and focused product improvements helped create enduring trust and accessibility in a competitive industry.Learn how understanding the power of advance payments, product differentiation, and a robust incentive system can drive rapid growth, even against odds. The blend of personal outreach with innovation and a commitment to employee and dealer welfare reveals the practical steps any leader can follow to build a strong brand foundation.Watch till the end for actionable insights that every entrepreneur or business owner can implement today.What’s Inside This Podcast:00:00 - The Story That’ll Change How You See Business Forever02:20 - How a Broken Cooler Sparked a ₹2000 Cr Empire05:45 - The Genius Who Saw Plastic Tanks Before the World Did10:23 - Lessons From a Marwadi Household: The Business Mindset18:40 - When Everything Fell Apart — And The Rebuild Began27:54 - The Secret Behind Plasto’s Game-Changing Product33:18 - What a ₹20,000 Cr Industry Doesn’t Want You to Know44:10 - The Hidden Formula of Strong Working Capital48:16 - Why Great Products Beat Cheap Prices — Every Time50:54 - The Bold Expansion: From Water Tanks to Pipes01:03:24 - How Plasto Went From Local to National Fame01:06:48 - The Ad Strategy That Built an Unforgettable Brand01:12:10 - The Untold Story of How Hrithik Roshan Joined Plasto01:18:16 - Why Plasto Chose Growth Over Profit — Every Single Time01:23:55 - The Social Media Shift That Changed Everything01:28:27 - The Power of Letting Go: How Delegation Scales Empires01:36:06 - What China Taught Plasto About the Future01:42:49 - The Incentive Game: How to Make Teams Perform Like Founders01:47:12 - The Real ROI of Marketing (No One Talks About This)01:52:05 - Meet the Next Gen of Entrepreneurs — The Plasto Way01:55:40 - What’s Next for the ₹2000 Cr EmpireTo Gain More Such Insights ⤵︎☑️ Subscribe To RESTLESS On YouTube/ @iamayushshukla / @iamayushshuklaAbout RESTLESSThere are millions of people who want to build something of their own but feel helpless and don’t know where to start. RESTLESS documents the journeys and secrets to success of some of the globe’s top 1%, so YOU never have to feel lost. Host Ayush Shukla brings you lessons straight from the world's greatest success stories.To Know More,Follow RESTLESS On ⤵︎Instagram @RESTLSSClub/ restlesswithayushshukla / restlesswithayushshuklaTwitter @RESTLESS_Club/ restless_club / restless_clubLinkedIn - RESTLESS/ restless-club / restless-clubSpotify - RESTLESShttps://open.spotify.com/show/7BuMVNS..Join our influence club and learn how to build a strong personal brandhttps://www.influenceclub.io/About Ayush ShuklaAyush Shukla is the founder of Finnet Media, an influencer marketing and talent management agency for top creators and brands across India. As an angel investor, he’s passionate about sectors like FMCG, Fintech, and the Creator Economy.

To Know More,Follow Ayush Shukla On ⤵︎Instagram @AyushShukl.a/ ayushshukl.a / ayushshukl.aTwitter @AyushShukl99/ ayushshukl99 / ayushshukl99LinkedIn - AyushShukla99/ ayushshukla99 / ayushshukla99YouTube @AyushShuklaYouTube/ @iamayushshukla