From understanding retail in India to redefining activewear for the digital age, this is the story of building a brand that sells 25 million apparel units in a year, making it one of the largest activewear brands in the country.In this episode, Puspen Maity breaks down the journey of Technosport, how he navigated the early chaos of India’s activewear market, cracked supply-demand challenges, leveraged e-commerce, and built a brand that prioritizes trust, authenticity, and accessibility.Learn how a combination of preparation, deep market understanding, and founder-level mindset can turn opportunities into a thriving business.Watch till the end for practical insights that every young entrepreneur can implement today.What’s Inside This Podcast :00:01:21 – How India’s Activewear Industry Got Its First Big Spark00:08:51 – The Ecommerce Revolution That Changed Shopping Forever00:17:03 – Behind the Scenes of Myntra’s Early Days00:28:43 – How Athleisure Conquered India00:34:53 – The Rise of a Cult Activewear Brand00:38:56 – Activewear vs Sportswear: The Real Difference00:40:56 – The Birth of Technosport and Its Journey00:47:36 – Scaling Technosport: From Small Wins to Big Leaps00:53:36 – Cracking the Code of General Trade00:57:54 – Blue Origin Mindset: Thinking Bigger Than Business01:05:30 – Modern Trade & EBOs: Mastering Retail Strategy01:18:00 – Manufacturing at Scale: Making It Big in India01:27:50 – D2C & Marketplaces: Winning the Online Game01:31:29 – The Vision That Drives Technosport Forward01:35:32 – Marketing Without Celebrities: Smart Moves That Work01:43:53 – Made in India, Sold to the World01:49:53 – Work Culture That Builds Champions01:54:30 – Outro: Key TakeawaysTo Gain More Such Insights ⤵︎☑️ Subscribe To RESTLESS On YouTube/ @iamayushshukla / @iamayushshukla About RESTLESSThere are millions of people who want to build something of their own but are helpless and don’t know where to start. This is why we decided to document the journey of the globe's top 1%, through RESTLESS. On RESTLESS, Ayush Shukla will host the globe’s greatest success stories and document their secrets to success so that YOU don’t ever have to feel helpless.To Know More,Follow RESTLESS On ⤵︎Instagram @RESTLSSClub/ restlesswithayushshukla / restlesswithayushshukla Twitter @RESTLESS_Club/ restless_club / restless_club LinkedIn - RESTLESS/ restless-club / restless-club Spotify - RESTLESShttps://open.spotify.com/show/7BuMVNS...Join our influence club and learn how to build a strong personal brand https://www.influenceclub.io/• •About Ayush ShuklaAyush Shukla is the founder of Finnet Media, an influencer marketing and talent management agency that manages most of the country's top influencers and is an entrepreneur at heart. He has worked with 250+ creators and 100+ brands including Amazon, CRED, StockGro, IND Money, Slice, etc. Besides this, Ayush is also an Angel investor interested in sectors like FMCG, Fintech, Creator economy etc.To Know More,Follow Ayush Shukla On ⤵︎Instagram @AyushShukl.a/ ayushshukl.a / ayushshukl.a Twitter @AyushShukl99/ ayushshukl99 / ayushshukl99 LinkedIn - AyushShukla99/ ayushshukla99 / ayushshukla99 YouTube @AyushShuklaYouTube / @iamayushshukla