Episodes

  • From a Marathi Farmer to ₹800 Crore Snacks Business | Indraneel Chitale
    Jan 8 2026

    From a bankrupt dairy farmer on a Krishna riverside village to a fourth-generation brand powering Maharashtra’s snack culture, this is the real untold story of Chitale Bandhu.In this episode, Indraneel Chitale breaks down how famine, risky train journeys, legacy governance, mental coaches, and a Sachin Tendulkar collab turned a small milk business into a modern Indian food powerhouse.You’ll learn how to:- Turn a crisis (losing every cattle head in a week) into a multi‑generational opportunity- Institutionalise legacy so the 4th generation scales it instead of killing it- Use distribution, GT, QSR and franchising to go from 2 lakh to 10 lakh+ stores- Build R&D, nutrition and packaging as moats in a “simple” namkeen business- Use mental fitness, coaches and a tight peer board to stay sane while scalingWatch till the end — this is the ultimate Indian family‑business and food‑brand masterclass.What’s Inside This Podcast:00:00 – What’s In The Pack03:30 – From Bankruptcy to a Gut Bet That Built Chitale09:30 – Mumbai Milk Chaos & The Pune Brand Pivot15:30 – From Chitale Brothers to Chitale Bandhu20:30 – Second-Gen Playbook: Degrees, Doctors & Family Scale27:30 – Milk Pouches, Automation & The Birth of Bakarwadi00:31:25 – Who’s Really Winning Tomorrow’s Food Market?00:36:44 – Chitale’s Long-Term Game Plan00:46:22 – Cracking Global Markets & NRI Consumers00:49:28 – GT vs Quick Commerce: Who Actually Wins?01:05:25 – Forecasting Demand Before It Exists01:20:31 – How Serious Growth Targets Are Set01:25:40 – The One Lever That Controls Predictability01:28:03 – How Founders Learn After Reaching Scale01:32:12 – Structure, R&D & Building for Decades01:36:39 – Innovation Without Breaking the Core01:38:54 – Real Value Creation Beyond Revenue01:40:54 – The Sachin Collaboration Explained01:44:40 – The Full Marketing Strategy, No Fluff01:49:50 – Hyper-Localized Products in a One-India Market01:50:50 – Bootstrapped DNA & What’s Next01:52:57 – How a Founder Actually Spends Time01:55:52 – The Challenges Nobody Prepares You For01:58:57 – Do They Still Believe in India’s Future?02:01:59 – What Still Drives Him After EverythingTo Know More,Follow RESTLESS On ⤵Instagram @RESTLSSClub / restlesswithayushshukla https://www.instagram.com/restlesswithayushshukla/Twitter @RESTLESS_Club / restless_club https://twitter.com/RESTLESS_ClubLinkedIn - RESTLESS / restless-club https://in.linkedin.com/company/restless-clubSpotify - RESTLESShttps://open.spotify.com/show/7BuMVNS...Join our influence club and learn how to build a strong personal brand https://www.influenceclub.io/

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    2 hrs and 4 mins
  • How He Built a 1,000 Crore/Year Cloud Kitchen | Jaydeep Burman | Ayush Shukla
    Dec 11 2025

    From a single Kolkata roll shop to the world’s largest internet restaurant company, this is the real untold story of Rebel Foods.This episode breaks down how failures, pivots, misfit hires, and a Domino’s insight created a billion-dollar cloud kitchen revolution.You’ll learn how to:- Hire people who build 1000-Cr outcomes- Pivot at the right time (and not when you feel like)- Build a category from scratch- Use tech, culture and festive demand as unfair advantages- And engineer growth that compounds for yearsWatch till the end this is the ultimate food-business masterclass.What’s Inside This Podcast:00:00 – What’s In the Pack01:53 – The Kolkata Roll That Sparked a Food Empire12:37 – The MBA Reset: When Two Shops Weren’t Enough14:59 – The Domino’s Insight: The Billion-Dollar Blueprint20:23 – Challenges of the Initial Restaurant Model26:47 – The Rebel Playbook: Hiring Misfits Who Built a Unicorn33:54 – How to Hire for a 100-Cr Outcome40:05 – The Failures & Struggles Nobody Saw47:30 – How to Pivot at the Perfect Time51:09 – The Moment Everything Changed55:20 – Expansion 2.0 — The Eureka Breakthrough01:00:40 – How to Know When to Diversify01:03:02 – BEHROUZ: The Marketing Masterstroke01:10:35 – Plugging Tech into a Food Business01:19:23 – Can Your Niche Become an Entire Category?01:22:23 – Solving Tech Problems Like a Rebel01:25:33 – Culture: The Hardest Problem in Business01:29:54 – Skill-Building & Hierarchy — The CDO Model01:35:10 – COVID: The Collapse, Reinvention & Comeback01:41:46 – Cracking India’s Festive Food Demand01:49:13 – The New Rebel Flywheel — What’s Coming Next01:57:45 – Where Is This All Going?To Gain More Such Insights ⤵︎☑️ Subscribe To RESTLESS On YouTube/ @iamayushshukla / @iamayushshuklaAbout RESTLESSThere are millions of people who want to build something of their own but feel helpless and don’t know where to start. RESTLESS documents the journeys and secrets to success of some of the globe’s top 1%, so YOU never have to feel lost. Host Ayush Shukla brings you lessons straight from the world's greatest success stories.

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    2 hrs and 11 mins
  • From a Cooler Shop to a ₹2000 Cr Empire — The Plasto Story!
    Nov 13 2025

    From learning how to revive a struggling family business to pioneering quality standards in Indian manufacturing, this is the story of building Plasto into a brand that redefined water storage solutions. The journey covers decades of persistence, strategic innovation, and a relentless focus on growth and dealer relationships, making Plasto a leader in its category.In this episode, the founder of Plasto breaks down his experience in turning around a loss-making factory, developing branding and advertising mastery, and leveraging marketing to spark national expansion. Discover how a combination of family business values, dealer incentives, and focused product improvements helped create enduring trust and accessibility in a competitive industry.Learn how understanding the power of advance payments, product differentiation, and a robust incentive system can drive rapid growth, even against odds. The blend of personal outreach with innovation and a commitment to employee and dealer welfare reveals the practical steps any leader can follow to build a strong brand foundation.Watch till the end for actionable insights that every entrepreneur or business owner can implement today.What’s Inside This Podcast:00:00 - The Story That’ll Change How You See Business Forever02:20 - How a Broken Cooler Sparked a ₹2000 Cr Empire05:45 - The Genius Who Saw Plastic Tanks Before the World Did10:23 - Lessons From a Marwadi Household: The Business Mindset18:40 - When Everything Fell Apart — And The Rebuild Began27:54 - The Secret Behind Plasto’s Game-Changing Product33:18 - What a ₹20,000 Cr Industry Doesn’t Want You to Know44:10 - The Hidden Formula of Strong Working Capital48:16 - Why Great Products Beat Cheap Prices — Every Time50:54 - The Bold Expansion: From Water Tanks to Pipes01:03:24 - How Plasto Went From Local to National Fame01:06:48 - The Ad Strategy That Built an Unforgettable Brand01:12:10 - The Untold Story of How Hrithik Roshan Joined Plasto01:18:16 - Why Plasto Chose Growth Over Profit — Every Single Time01:23:55 - The Social Media Shift That Changed Everything01:28:27 - The Power of Letting Go: How Delegation Scales Empires01:36:06 - What China Taught Plasto About the Future01:42:49 - The Incentive Game: How to Make Teams Perform Like Founders01:47:12 - The Real ROI of Marketing (No One Talks About This)01:52:05 - Meet the Next Gen of Entrepreneurs — The Plasto Way01:55:40 - What’s Next for the ₹2000 Cr EmpireTo Gain More Such Insights ⤵︎☑️ Subscribe To RESTLESS On YouTube/ @iamayushshukla / @iamayushshuklaAbout RESTLESSThere are millions of people who want to build something of their own but feel helpless and don’t know where to start. RESTLESS documents the journeys and secrets to success of some of the globe’s top 1%, so YOU never have to feel lost. Host Ayush Shukla brings you lessons straight from the world's greatest success stories.To Know More,Follow RESTLESS On ⤵︎Instagram @RESTLSSClub/ restlesswithayushshukla / restlesswithayushshuklaTwitter @RESTLESS_Club/ restless_club / restless_clubLinkedIn - RESTLESS/ restless-club / restless-clubSpotify - RESTLESShttps://open.spotify.com/show/7BuMVNS..Join our influence club and learn how to build a strong personal brandhttps://www.influenceclub.io/About Ayush ShuklaAyush Shukla is the founder of Finnet Media, an influencer marketing and talent management agency for top creators and brands across India. As an angel investor, he’s passionate about sectors like FMCG, Fintech, and the Creator Economy.

    To Know More,Follow Ayush Shukla On ⤵︎Instagram @AyushShukl.a/ ayushshukl.a / ayushshukl.aTwitter @AyushShukl99/ ayushshukl99 / ayushshukl99LinkedIn - AyushShukla99/ ayushshukla99 / ayushshukla99YouTube @AyushShuklaYouTube/ @iamayushshukla

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    2 hrs
  • Why Microsoft and Google Can’t Copy Zoho | The ₹1,00,00 Crore Company | Ayush Shukla | Zoho
    Oct 30 2025

    From surviving the dot-com bust to architecting one of the world’s most comprehensive business suites, this is the story of how Zoho became a platform powering millions of enterprises through relentless focus on product innovation, company culture, and community engagement.In this episode, Zoho’s journey unfolds: how the founders pivoted from telecom, built products from internal needs, and revolutionized SaaS with powerful solutions like Zoho Writer and Zoho One. Learn how the company’s “build internally, when needed” philosophy, flat hierarchy, and controlled chaos fostered a legacy of experimentation and innovation.Discover how Zoho’s anti-marketing stance, self-selecting hiring, and open culture encourage employees to “fail fast,” own their bandwidth, and grow with the company. The story goes behind the evolution of their customer community, where learning and user empowerment take center stage, reducing support and multiplying brand expertise organically.

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    1 hr and 42 mins
  • How to Start a Clothing Brand in India | Puspen Maity | Ayush Shukla |
    Oct 19 2025

    From understanding retail in India to redefining activewear for the digital age, this is the story of building a brand that sells 25 million apparel units in a year, making it one of the largest activewear brands in the country.In this episode, Puspen Maity breaks down the journey of Technosport, how he navigated the early chaos of India’s activewear market, cracked supply-demand challenges, leveraged e-commerce, and built a brand that prioritizes trust, authenticity, and accessibility.Learn how a combination of preparation, deep market understanding, and founder-level mindset can turn opportunities into a thriving business.Watch till the end for practical insights that every young entrepreneur can implement today.What’s Inside This Podcast :00:01:21 – How India’s Activewear Industry Got Its First Big Spark00:08:51 – The Ecommerce Revolution That Changed Shopping Forever00:17:03 – Behind the Scenes of Myntra’s Early Days00:28:43 – How Athleisure Conquered India00:34:53 – The Rise of a Cult Activewear Brand00:38:56 – Activewear vs Sportswear: The Real Difference00:40:56 – The Birth of Technosport and Its Journey00:47:36 – Scaling Technosport: From Small Wins to Big Leaps00:53:36 – Cracking the Code of General Trade00:57:54 – Blue Origin Mindset: Thinking Bigger Than Business01:05:30 – Modern Trade & EBOs: Mastering Retail Strategy01:18:00 – Manufacturing at Scale: Making It Big in India01:27:50 – D2C & Marketplaces: Winning the Online Game01:31:29 – The Vision That Drives Technosport Forward01:35:32 – Marketing Without Celebrities: Smart Moves That Work01:43:53 – Made in India, Sold to the World01:49:53 – Work Culture That Builds Champions01:54:30 – Outro: Key TakeawaysTo Gain More Such Insights ⤵︎☑️ Subscribe To RESTLESS On YouTube/ @iamayushshukla / @iamayushshukla About RESTLESSThere are millions of people who want to build something of their own but are helpless and don’t know where to start. This is why we decided to document the journey of the globe's top 1%, through RESTLESS. On RESTLESS, Ayush Shukla will host the globe’s greatest success stories and document their secrets to success so that YOU don’t ever have to feel helpless.To Know More,Follow RESTLESS On ⤵︎Instagram @RESTLSSClub/ restlesswithayushshukla / restlesswithayushshukla Twitter @RESTLESS_Club/ restless_club / restless_club LinkedIn - RESTLESS/ restless-club / restless-club Spotify - RESTLESShttps://open.spotify.com/show/7BuMVNS...Join our influence club and learn how to build a strong personal brand https://www.influenceclub.io/• •About Ayush ShuklaAyush Shukla is the founder of Finnet Media, an influencer marketing and talent management agency that manages most of the country's top influencers and is an entrepreneur at heart. He has worked with 250+ creators and 100+ brands including Amazon, CRED, StockGro, IND Money, Slice, etc. Besides this, Ayush is also an Angel investor interested in sectors like FMCG, Fintech, Creator economy etc.To Know More,Follow Ayush Shukla On ⤵︎Instagram @AyushShukl.a/ ayushshukl.a / ayushshukl.a Twitter @AyushShukl99/ ayushshukl99 / ayushshukl99 LinkedIn - AyushShukla99/ ayushshukla99 / ayushshukla99 YouTube @AyushShuklaYouTube / @iamayushshukla

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    1 hr and 53 mins
  • From Selling his Bike to Becoming a Millionaire in 10 years | Jimmy Mistry | Ayush Shukla |
    Sep 3 2025

    Most young entrepreneurs think success comes from starting big or having all the resources. But what if it really starts with curiosity, hands-on learning, and adapting fast?In this episode of Restless with Ayush Shukla, Jimmy Mistry takes us through his journey from running a small pest control business at 19 to building Della Hotels, importing Italian furniture, and creating India’s most iconic experiential resorts. He shares how learning on the go, mastering new trades, and being fearless in unfamiliar environments can turn small beginnings into transformative ventures.This isn’t just a business story it’s a masterclass in mindset, adaptability, and building impact from scratch. Watch the full episode to see how a young entrepreneur can start small, learn relentlessly, and scale big.Stay till the end. The smartest insight might come when you least expect it.To Gain More Such Insights ⤵︎☑️ Subscribe To RESTLESS On YouTube / @iamayushshukla https://www.youtube.com/@iamayushshuklaAbout RESTLESSThere are millions of people who want to build something of their own but are helpless and don’t know where to start. This is why we decided to document the journey of the globe's top 1%, through RESTLESS. On RESTLESS, Ayush Shukla will host the globe’s greatest success stories and document their secrets to success so that YOU don’t ever have to feel helpless.To Know More,Follow RESTLESS On ⤵︎Instagram @RESTLSSClub / restlessbyayush https://www.instagram.com/restlessbyayush/Twitter @RESTLESS_Club / restless_club https://twitter.com/RESTLESS_ClubLinkedIn - RESTLESS / restless-club https://in.linkedin.com/company/restless-club

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    1 hr and 1 min
  • Asking a Billion Dollar Founder How to Make ₹1 Crore | Ananth Narayanan | Ayush Shukla |
    Aug 16 2025

    What if you could build India’s fastest unicorn… in just six months?From staying 15 years in one company to leading Myntra, building Medlife, and now running Mensa Brands Ananth Narayanan’s journey isn’t your usual startup hustle story.In this episode of The Restless Podcast, he reveals why 25-year-olds are compounding the wrong thing, how one McKinsey habit changed the way he builds products, and why no entrepreneur can create lasting value without tech.This is a rare peek into the mind of a founder who’s quietly creating 300 brands of the future one smart, strategic bet at a time.Stay till the end. The smartest insight might come when you least expect it.Learn content, writing, and personal branding, and stand out with this course: https://www.influenceclub.io/

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    1 hr and 52 mins
  • FREE MBA | Build a 100 Crore Food Empire in India | Abhijeet Anand, Saransh Goila, Shashank Mehta| Ayush shukla
    Jul 22 2025

    Want to know the secrets to breaking through in business?Three founders. Three completely different industries. One conversation that will change how you think about building a business.From creating a food obsession, to rethinking health, to brewing a coffee revolution these guests have done it all, in their own way.This episode is packed with stories you haven’t heard before, strategies no one talks about, and the kind of sharp business thinking that only comes from being in the trenches.If you're building something or thinking about it this one’s for you.Stay till the end. The smartest insight might come when you least expect it.

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    2 hrs and 42 mins