In this episode, host Zeke Freeman sits down with Garrett Brown, founder of Cameron Ranch Glamping, short-term rental expert at BiggerPockets, and author of The Glamping Investor.

Garrett shares how he went from a music career and three downtown Houston condos to running a 20-plus unit glamping business across two Texas markets. He opens with one of the wildest short-term rental stories you'll ever hear, then digs into the real lessons behind his growth: why commercial real estate and micro resorts beat one-off cabins, how partnerships opened doors without big money down, and why branding and marketing are the real difference between a forgettable stay and a fully booked one. He also reveals his newest project, Paw House Resort, a dog-first luxury nature hotel built to scale.

In this episode, you'll learn:

• Why micro resorts and commercial real estate build more wealth than single cabins, thanks to economies of scale and net operating income valuation
• How to use partnerships and park model financing to get into hospitality without a hedge fund behind you
• Where to spend your build budget (hint: don't go cheap on the outdoor landscaping and amenities)
• Why dominating one market beats spreading yourself thin across many
• How to spot an untapped niche and turn passion into a brand people will pay a premium for
• The exact three-step marketing funnel Garrett uses to turn social media views into actual bookings
  
  
  

Connect with Garrett Brown:
LinkedIn: https://www.linkedin.com/in/garrett-brown-03b673169/
Website: https://cameronranchglamping.com/
Linktree: https://linktr.ee/cameronranchglamping

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Connect with Zeke Freeman:
Instagram: @zekefreeman_rootarchitecture and @rootarchitecture
YouTube: @rootarchitecture
Facebook: @RootArchitectureandDevelopment
LinkedIn: Zeke Freeman
X/Twitter: @zfreemanroot

Ready to get started with your hospitality project?
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Get in Touch: Stay connected with the Radical Hospitality podcast for more episodes exploring the intersection of architecture, design, and unforgettable guest experiences.

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In this episode of the Radical Hospitality Podcast, host Zeke sits down with Pastor Mark Batterson of National Community Church in Washington, DC, for a conversation about the spiritual weight of physical spaces. What began with three people meeting in a blizzard in 1996 has grown into a multi-campus church and a portfolio of community-driven places—Ebenezer's Coffee House (built in a former crack house), the Miracle Theater, the Dream Center, and the Capitol Turnaround, a 100,000-square-foot streetcar building stripped down to its 96 columns and rebuilt.

Mark unpacks why he believes a church confined to its four walls "is a club, not a church," how honoring the history of old buildings shapes new vision, and why his team invested a million dollars reinforcing a roof deck they have no plans to build on—because the next generation might. Drawing on themes from his book Gradually, Then Suddenly, he reflects on long-game thinking, the boundaries that protect family and ministry, defining success as being respected most by those who know you best, and why leadership always begins with self-leadership.

What You'll Learn in This Episode

• Why Mark Batterson believes physical spaces carry spiritual weight—and how a coffee house can do what a pulpit sometimes can't
• The "rebuilder of broken walls" philosophy: tapping into a building's backstory rather than erasing it
• How intentional design (like seating that faces inward rather than spotlighting a stage) creates communal worship instead of personality-driven worship
• The case for activating church real estate 24/7 through event venues, childcare, and partnerships rather than letting buildings sit empty six days a week
• "Third and fourth generation" thinking: making costly decisions today to set up people you'll never meet
• Why he capped his speaking trips—and the wake-up call from his wife that prompted it
• His definition of success: "when those who know you best respect you most"
• A measured take on AI and technology as "theologically neutral" tools requiring discernment
• What encourages him about the next generation's spiritual hunger—and his concern about binary, "us vs. them" thinking
• Why the best athletes and leaders he's met excel first at self-leadership, rest, and recovery
  
  

Connect with Mark Batterson
Website: https://www.markbatterson.com/
Instagram: https://www.instagram.com/markbatterson/

Grab the free Radical Hospitality Starter Kit → root-ad.com/starter

Connect with Zeke Freeman:
Instagram: @zekefreeman_rootarchitecture and @rootarchitecture
YouTube: @rootarchitecture
Facebook: @RootArchitectureandDevelopment
LinkedIn: Zeke Freeman
X/Twitter: @zfreemanroot

Ready to get started with your hospitality project?
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Get in Touch: Stay connected with the Radical Hospitality podcast for more episodes exploring the intersection of architecture, design, and unforgettable guest experiences.

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If you enjoyed this episode, please subscribe, leave a review, and share it with your network! Your support helps us continue delivering conversations with industry leaders redefining hospitality.

Louis Thompson, CEO and co-founder of Nomadic Resorts, joins host Zeke Freeman to share how a hospitality career, a tsunami, and a mushroom-inspired treehouse dining pod led to one of the most distinctive eco-resort design firms in the world. Louis and his creative partner have spent over a decade building bamboo floating resorts, manta ray treehouses, caterpillar-cocoon tent camps, and other biomimicry-driven structures for major luxury brands like Six Senses, Shangri-La, and Banyan Tree — all while bootstrapping the company on a $10,000 loan from Louis's mom.

The conversation covers everything from the engineering reality of hanging a nest from living trees in a Thai rainforest to why unconventional construction doesn't have to cost more than a conventional build, and why the future of hospitality belongs to hyper-niche, experience-first destinations.

Things You'll Learn in This Episode

• What biophilic design and biomimicry actually mean, and how they shape every Nomadic Resorts project
• Why a mushroom-inspired treehouse dining pod that rises on a winch became a massive PR win for a luxury hotel brand
• How Louis and Olaf bootstrapped Nomadic Resorts and convinced a client to invest $13M from a hand sketch
• Why unconventional, nature-inspired construction can cost the same as a conventional build
• How Nomadic Resorts approaches new locations by studying vernacular architecture and local building materials
• Why Louis believes AI will drive a surge in hyper-niche, activity-specific resort concepts

Connect with Louis Thompson
LinkedIn: https://www.linkedin.com/in/louis-thompson-9825308/
Nomadic Resorts: https://nomadicresorts.com/
Nomadic Escapes: https://www.nomadic-escapes.com/

Grab the free Radical Hospitality Starter Kit → root-ad.com/starter

Connect with Zeke Freeman:
Instagram: @zekefreeman_rootarchitecture and @rootarchitecture
YouTube: @rootarchitecture
Facebook: @RootArchitectureandDevelopment
LinkedIn: Zeke Freeman
X/Twitter: @zfreemanroot

Ready to get started with your hospitality project?
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Get in Touch: Stay connected with the Radical Hospitality podcast for more episodes exploring the intersection of architecture, design, and unforgettable guest experiences.

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If you enjoyed this episode, please subscribe, leave a review, and share it with your network! Your support helps us continue delivering conversations with industry leaders redefining hospitality.

In this episode of the Radical Hospitality Show, host Zeke Freeman sits down with Garr Russell, founder of Fireside RV Rentals, to unpack how a simple family RV purchase turned into one of the largest RV rental management franchises in the country. Garr shares his entrepreneurial journey from early lawn care businesses to building scalable systems in hospitality, why RV rental management is fundamentally different from short-term rentals, and how faith, discipline, and long-term thinking have shaped his approach to business. The conversation covers franchising, asset-light models, delegation, generational wealth, and why documenting systems is the real work behind scale.

Things You’ll Learn in This Episode

• How RV rental management works and why it differs from Airbnb-style real estate rentals
• Why turning lifestyle assets like RVs into income streams can offset ownership costs without chasing appreciation
• The economics behind Fireside’s 50/50 management model and why it makes sense in the RV industry
• What it takes to build and operate an RV rental management franchise with low overhead
• How franchising can be a faster and more scalable path than owning large fleets of depreciating assets
• The importance of documentation, systems, and delegation when scaling a hospitality business
• How faith influences Garr’s decision-making, leadership style, and approach to entrepreneurship
• Why thinking in terms of assets and recurring revenue changes how entrepreneurs build long-term wealth
• How community and support systems play a critical role in sustainable franchise growth
  
  

Connect with Garr Russell
LinkedIn: https://www.linkedin.com/in/garrrussell
Website: https://firesidervrental.com/
https://firesidervrentalfranchise.com/
https://garrrussell.com/

Grab the free Radical Hospitality Starter Kit → root-ad.com/starter

Connect with Zeke Freeman:
Instagram: @zekefreeman_rootarchitecture and @rootarchitecture
YouTube: @rootarchitecture
Facebook: @RootArchitectureandDevelopment
LinkedIn: Zeke Freeman
X/Twitter: @zfreemanroot

Ready to get started with your hospitality project?
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Get in Touch: Stay connected with the Radical Hospitality podcast for more episodes exploring the intersection of architecture, design, and unforgettable guest experiences.

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In this episode of the Radical Hospitality Show, host Zeke Freeman sits down with Tori Bolt, co-founder of Bolt Farm Treehouse, to unpack how one of the most recognizable names in experiential outdoor hospitality was built from a single handcrafted treehouse into a thriving, design-forward micro-resort.

Tori shares the real story behind Bolt Farm, including early missteps with zoning and entitlements, the painful decision to walk away from a failed development, and the lessons that shaped their successful relaunch in Tennessee.

The conversation dives deep into building with intention, scaling through offsite construction, designing amenities that actually drive revenue, and creating a hospitality brand centered on connection, relationships, and unforgettable guest experiences.

This episode is a masterclass for anyone building in hospitality who wants to grow with clarity, discipline, and heart.

Things You’ll Learn in This Episode

• How Bolt Farm Treehouse evolved from a single wedding treehouse into a 33-unit experiential destination
• Why zoning, entitlements, and location selection can make or break a hospitality project
• The financial and operational lessons learned from a failed development and full restart
• How offsite construction and prefab manufacturing accelerated Bolt Farm’s growth
• Why focusing on a clear guest avatar leads to stronger branding and higher nightly rates
• How spa and wellness amenities can significantly impact revenue and margins
• The role of Instagram, influencers, and direct bookings in building demand before opening
• How to structure a hospitality team as you scale without bloating payroll
• What it takes to deliver “unreasonable hospitality” at scale
• Practical advice for couples building and running a business together

Connect with Tori Bolt

LinkedIn: Tori Bolt - https://www.linkedin.com/in/tori-bolt/

Website: https://www.boltfarmtreehouse.com/

Instagram: @boltfarmtreehouse - https://www.instagram.com/boltfarmtreehouse/

Grab the free Radical Hospitality Starter Kit → root-ad.com/starter

Connect with Zeke Freeman:
Instagram: @zekefreeman_rootarchitecture and @rootarchitecture
YouTube: @rootarchitecture
Facebook: @RootArchitectureandDevelopment
LinkedIn: Zeke Freeman
X/Twitter: @zfreemanroot

Ready to get started with your hospitality project?
https://root-ad.com/

Get in Touch: Stay connected with the Radical Hospitality podcast for more episodes exploring the intersection of architecture, design, and unforgettable guest experiences.

Follow, Rate & Review:
If you enjoyed this episode, please subscribe, leave a review, and share it with your network! Your support helps us continue delivering conversations with industry leaders redefining hospitality.

In this episode of The Radical Hospitality Show, host Zeke Freeman sits down with entrepreneur, investor, and hospitality visionary Sarah Dusek to explore what it really takes to build, scale, and reinvent purpose-driven travel brands. From her beginnings as an “accidental hotelier” to co‑founding Under Canvas, one of the largest luxury glamping brands in the U.S., Sarah shares candid stories of failure, resilience, and defining moments—including the night a storm flattened her entire camp.

The conversation dives deep into scalable business models, the power of repeatability, leadership through crisis, and why identity matters more than imitation in hospitality. Sarah also unpacks her current work with Few & Far, a transformational travel brand rooted in conservation in South Africa, and Enigma Ventures, an investment fund backing women founders across Africa.

This episode is a masterclass in problem‑solving, impact-driven entrepreneurship, and building businesses that balance people, planet, and profit.

Things You’ll Learn in This Episode

• How Sarah transitioned from nonprofit work to building impact-driven hospitality businesses
• Why defining the right problem is half the solution in business and development
• Key lessons from scaling Under Canvas from “tents in a field” to a national brand
• What truly makes a business scalable—and why not every business should scale
• How to respond when everything falls apart (literally) and keep moving forward
• The importance of identity and personal values in hospitality brand design
• How Few & Far is redefining luxury travel through conservation, community, and carbon sequestration
• What investors really look for beyond pitch decks and financials
• Lessons Sarah learned moving from founder to investor and why she returned to building
• Practical advice for hospitality entrepreneurs navigating growth, capital, and leadership challenges

Connect with Sarah Dusek

• Website: https://www.sarahdusek.com
• Few & Far Travel: https://www.fandftravel.com
• Few & Far Luvhondo Lodge: https://www.fewandfarluvhondo.com
• Book: Thinking Bigger: A Pitch Deck Formula for Women Who Want to Change the World

Grab the free Radical Hospitality Starter Kit → root-ad.com/starter

Connect with Zeke Freeman:
Instagram: @zekefreeman_rootarchitecture and @rootarchitecture
YouTube: @rootarchitecture
Facebook: @RootArchitectureandDevelopment
LinkedIn: Zeke Freeman
X/Twitter: @zfreemanroot

Ready to get started with your hospitality project?
https://root-ad.com/

Get in Touch: Stay connected with the Radical Hospitality podcast for more episodes exploring the intersection of architecture, design, and unforgettable guest experiences.

Follow, Rate & Review:
If you enjoyed this episode, please subscribe, leave a review, and share it with your network! Your support helps us continue delivering conversations with industry leaders redefining hospitality.

In this episode of the Radical Hospitality Show, Zeke Freeman sits down with outdoor hospitality expert Connor Schwab to explore what actually makes a glamping, micro resort, or outdoor lodging project work.

Connor shares insights from hundreds of feasibility studies, explains the real economics of canvas tents versus hard-wall units, breaks down where operators lose money, and reveals how scale, utilities, unit mix, and direct booking strategy can make or break a project.

They discuss the shift toward professionalization in the industry, why unique architecture creates a long-term moat, and how operators can build profitable, durable outdoor properties in 2026 and beyond.

Things You’ll Learn in This Episode

• How outdoor hospitality has evolved and where it's heading
• Why canvas tents often fail to pencil and the hidden costs behind them
• The operational challenges of glamping and seasonal setups
• Why utilities usually make or break your budget
• How unit mix determines ADR, occupancy, and long-term brand value
• Why scale matters and why most properties struggle below $1M in revenue
• How OTAs can fast-track occupancy but hurt profitability
• Why unique, hand-built units outperform off-the-shelf structures
• What makes a micro resort work in cold or seasonal markets
• Connor’s strategy for building a $100M hospitality portfolio today

Contact Connor Schwab
• Website: https://www.clearsummitinvestments.com/
• Email: connor@clearsummittinvestments.com
• LinkedIn: Connor Schwab
• Podcast: Outdoor Hospitality Podcast

Grab the free Radical Hospitality Starter Kit → root-ad.com/starter

Connect with Zeke Freeman:
Instagram: @zekefreeman_rootarchitecture and @rootarchitecture
YouTube: @rootarchitecture
Facebook: @RootArchitectureandDevelopment
LinkedIn: Zeke Freeman
X/Twitter: @zfreemanroot

Ready to get started with your hospitality project?
https://root-ad.com/

Get in Touch: Stay connected with the Radical Hospitality podcast for more episodes exploring the intersection of architecture, design, and unforgettable guest experiences.

Follow, Rate & Review:
If you enjoyed this episode, please subscribe, leave a review, and share it with your network! Your support helps us continue delivering conversations with industry leaders redefining hospitality.

In this episode of the Radical Hospitality Show, Zeke Freeman sits down with Doug Dameron, founding and lead pastor of Orchard Church in Brighton, Colorado. Doug shares the journey of growing Orchard from a small apartment gathering into a thriving multi-site church reaching thousands each week. The conversation explores leadership, vision, accountability, and the often overlooked business side of running a healthy organization. Doug and Zeke unpack how churches and businesses alike can avoid becoming inward-focused, why hospitality is a powerful growth strategy, and how mission-driven leaders can embrace change, technology, and systems without losing their soul. From radical hospitality to kingdom-minded business principles, this episode is packed with practical insights for entrepreneurs, builders, and leaders who want to create lasting impact.

Things You’ll Learn in This Episode

• How Orchard Church grew from an apartment living room to a thriving multi-site organization
• Why vision should focus on people, not just buildings or scale
• The dangers of becoming inward-focused in business and leadership
• How accountability and clarity strengthen culture, not weaken it
• Why hospitality is one of the most powerful and overlooked growth strategies
• What churches and businesses can learn from each other about leadership and systems
• How to balance mission with changing methods in a fast-moving world
• Practical ways AI can support creativity and efficiency without replacing humanity
• The trellis and the vine framework for sustainable growth
• What it means to run a kingdom-minded business in everyday work

Orcharch Church: https://www.orchard.church/
Instagram: https://www.instagram.com/orchardchurchco/
Facebook: https://www.facebook.com/OrchardChurchCo

Grab the free Radical Hospitality Starter Kit → root-ad.com/starter

Connect with Zeke Freeman:
Instagram: @zekefreeman_rootarchitecture and @rootarchitecture
YouTube: @rootarchitecture
Facebook: @RootArchitectureandDevelopment
LinkedIn: Zeke Freeman
X/Twitter: @zfreemanroot

Ready to get started with your hospitality project?
https://root-ad.com/

Get in Touch: Stay connected with the Radical Hospitality podcast for more episodes exploring the intersection of architecture, design, and unforgettable guest experiences.

Follow, Rate & Review:
If you enjoyed this episode, please subscribe, leave a review, and share it with your network! Your support helps us continue delivering conversations with industry leaders redefining hospitality.