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Radical Recentring with Nonie White

Radical Recentring with Nonie White

Written by: Nonie White
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A weekly podcast for ambitious women leaders and entrepreneurs who are ready to stop building from pressure, proving, and performance, and start building success that feels energising, aligned, and deeply theirs. Hosted by Nonie White, positive psychology practitioner, ICF Associate Accredited Coach, Forbes-featured researcher, and co-author of The True Cost of Female Entrepreneurship, this podcast explores the science of unshakeable performance, confidence and leadership. Episodes are 15 to 25 minutes. Episodes 1 and 2 launch Tuesday 2 June 2026. New episodes every Tuesday after that.Copyright 2026 Nonie White Economics Leadership Management & Leadership Self-Help Success
Episodes
  • Episode 16: "How Do You Build a £100 Million Business and Still Lead With Kindness?"

    Episode 16: "How Do You Build a £100 Million Business and Still Lead With Kindness?"
    Oct 6 2026
    Length: 59 minutes | Released: October 6, 2026Ella McKay on scaling challenger brand Fatso, making decisions before she has all the answers, and building a company without losing the human side of it.Ella McKay isn't trying to build a nice little chocolate company.She's building Fatso with the ambition to create a £100 million business and join the challenger brands that have completely changed their categories.And right now, the numbers are starting to suggest that ambition isn't out of question.But Ella doesn't only care about how big Fatso gets. She cares how it gets there.She wants the scale without compromising the kindness, values and humanity that she and her small team have built the company around.And that's harder than putting nice values on a website.Because the bigger the business gets, the harder the decisions get too.In this conversation, we explore Ella's journey from hustling startup founder to the confident leader that her scaling business needs now.Guest bioElla McKay, Co-Founder, FATSOElla is co-founder of FATSO, the chunky dark chocolate brand bringing big flavour and even bigger personality to the category. A self-confessed food obsessive with a marketing background, she left a career working on some of the world's biggest brands to build one of her own.Frustrated by a dark chocolate world that was boring, serious and all about what you should eat, Ella and her co-founders launched FATSO to prove that exceptional chocolate never requires compromise.Today, Ella leads FATSO as it changes perceptions of dark chocolate through bold flavour, uncompromising quality and a healthy dose of attitude. After all, why should milk chocolate have all the fun?In this episodeTimestamps approximate, from the transcript, confirm against the final edit.00:12: Who Ella McKay is, and how life and work have folded into one thing running Fatso01:14: What Fatso actually is, and the gap in dark chocolate it was built to fill09:12: Scaling from independent shops into Waitrose and Whole Foods, and what that shift demanded21:30: The self-doubt she carried as a founder, and being scared of her own ambition23:08: The Waitrose number she modelled, then scribbled out because she couldn't yet believe it30:19: Leading with kindness, and how overplaying it nearly got in the way of the right decisions42:15: The leadership talk she thought she'd barely fill ten minutes of56:20: What's next for Fatso, and where to find itMentioned in this episodeFatso (www.sofatso.com): Ella's chunky dark chocolate brandWaitrose and Whole Foods, the retailers Fatso has recently launched intoThe Goldman Sachs 10,000 Small Businesses programmeThe Loving Kindness Meditation Nonie introduced to Ella and her teamConnect with EllaWebsite: sofatso.comInstagram: @so.fatsoTikTok: @fatso.chocolateConnect with NonieTake the Leadership Identity Quiz: https://noniewhite.com/leadership-identity-quiz/Find out more about the Unshakeable Method, Nonie's four month 1:1 coaching programme: https://noniewhite.com/becoming-unshakeable/Next episodeNonie talks to Nicola Rae, a well known executive coach and speaker who's helped women build careers and lives they love, with clients including Google, British Airways and Warner Music. But there are parts of her own career story she's never really felt able to talk about, including a minimum wage job that didn't go as planned, and the decision, years later, to return to employment after building a successful coaching business. This conversation is about what ambition looks like when it includes your whole life, rather than consuming it.
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    59 mins
  • Episode 15: "She Survived A Brain Haemorrhage, Then This Serial Entrepreneur Started Again."

    Episode 15: "She Survived A Brain Haemorrhage, Then This Serial Entrepreneur Started Again."
    Sep 29 2026
    Length: 1 hour 4 minutes | Released: September 29, 2026Thea Brook on what happened when everything was stripped away, what she realised really mattered, and how she built her next business around it.Thea Brook is a serial entrepreneur with multi-million business successes to her name.Now she's also a brilliant business coach, helping other entrepreneurs move from six to seven figures.But that's not what's most interesting about her.It's how she got here.Never one for half measures, Thea's story is not your typical burnout narrative.Thea has always hustled hard, even though she knew she should rest more.Then nearly dying, not once but twice, forced her to stop. Not just for a bit. For a considerable period of time.In this episode of Radical Recentring, we get into what happens when life gets in the way of your entrepreneurial plans and forces you to reconsider everything.We explore how a spell in a dark room informed how Thea rebuilt her life from scratch, and what that means for her work today.Guest bioThea Brook, Founder, CALMMThea Brook is the founder of CALMM, which helps founder-led businesses build the structure, rhythm and financial clarity they need to scale profitably without the founder becoming the ceiling. She spent over a decade in finance, as a CFO for high-growth startups scaling into the tens of millions, and has built her own businesses across restaurants, products and services. That means she has sat at the CFO table and in the founder chair.Thea brings financial rigour, commercial pattern recognition and a deeply human understanding of what growth can cost when the business relies too heavily on personal effort. After burnout and a brain haemorrhage forced her to rethink the conventional hustle playbook, she built CALMM around a different belief: calm is not the opposite of ambition, it is the source of sustainable growth.In this episodeTimestamps approximate, from the transcript, confirm against the final edit.00:19: Who Thea Brook is, running CALMM, and rating her own life a 12 out of 1009:08: The 26-person food business, and two years of what she calls pure stress,12:20: Coming out of the business, going away for a week, and realising she couldn't focus on a single page of a book13:22: The brain aneurysm and the emergency surgery that followed16:19: Weeks in a dark room, unable to tolerate light or sound, and the pain she describes21:11: Gratitude, and the conversation with her husband before she went into surgery33:46: The desk cleared down to two things, and rebuilding from there53:13: Her advice for staying on track, and where to find her nowMentioned in this episodeCALMM, Thea's business helping six figure founders shift into operating at seven figuresToggl, the time-tracking app she recommends to the founders she works withConnect with TheaWebsite: theabrook.comFree workshop, on what's making a business heavier than it needs to be: theabrook.com/workshopLinkedIn: Thea BrookYouTube: https://www.youtube.com/@calmm_coConnect with NonieTake the Leadership Identity Quiz: https://noniewhite.com/leadership-identity-quiz/Find out more about the Unshakeable Method, Nonie's four-month 1:1 coaching programme: https://noniewhite.com/becoming-unshakeable/Next episodeNonie talks to Ella McKay, who isn't trying to build a nice little chocolate company. She's building Fatso with the ambition to hit £100 million and join the challenger brands that have changed their categories. But Ella cares just as much about how Fatso gets there, wanting the scale without losing the kindness and humanity the company was built on. This conversation is about Ella's journey from hustling startup founder to the confident leader her scaling business needs now.
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    1 hr and 4 mins
  • Episode 14: "From Burnout to Writing the Book on Unshakeable Leadership"

    Episode 14: "From Burnout to Writing the Book on Unshakeable Leadership"
    Sep 22 2026
    Length: 51 minutes | Released: September 22, 2026Rachel Coles is an award-winning marketing agency CEO, campaigner and author. A year ago, she was burnt out, miserable, and convinced she was a terrible boss.She was waking up at 3am worrying about cash flow, and whether her team could pay their mortgages. Taking on clients she didn't even want. Doing far too much of the work herself because she didn't want to burden her team, and generally wondering why she'd started her business in the first place.The wild thing is that her business was actually doing really well the whole time. Rachel just couldn't see it.Fast forward a year, and almost none of this is true anymore. She runs a team of six who only do the work they love, charges what she's worth, sleeps through the night, and is writing a book about how she became an unshakeable leader.In this conversation, we get into what she thinks went wrong, what she did about it, and how becoming more herself changed everything else too, including the maternity health campaigning that's become the other half of her working life.Guest bioRachel Coles, Founder and CEO, Conv3rt MarketingRachel Coles is the Founder and CEO of Conv3rt Marketing, a full service marketing agency working with SMEs, B2B brands and charities across the UK. With expertise spanning PR, content, SEO, paid media and fractional CMO strategy, Rachel has built Conv3rt into a values led agency known for getting results without the agency nonsense.Beyond the boardroom, Rachel is a maternal health advocate and campaigner. She sits on the UK Government's Maternity and Neonatal Taskforce, has spoken at Parliament through the Maternity APPG, and has used her own experience to drive systemic change in maternity care.A sought after speaker and writer, Rachel champions the idea that the most powerful thing you can do in business, in advocacy and in life is refuse to stay quiet.In this episodeTimestamps approximate, from the transcript, confirm against the final edit.00:57: Who Rachel Coles is, running a marketing agency and campaigning on maternity health06:41: A year ago: stressed, burnt out, and wondering why she'd started the business in the first place09:34: The red flag clients, and doing all the work herself out of people-pleasing16:58: Raising her prices, and what happened when nobody left19:44: The session where her values clicked into place: "that's who I am, and I actually quite like her"36:44: Why maternity health became her cause43:01: The book she wrote in a single week49:26: Her advice for other female founders, and what she'd tell her younger selfMentioned in this episodeConv3rt Marketing (conv3rt.co.uk): Rachel's marketing agencyThe UK Government's Maternity and Neonatal TaskforceThe Maternity APPG (All Party Parliamentary Group)The five minute journalConnect with RachelWebsite: https://conv3rt.co.uk/LinkedIn: Rachel ColesInstagram: @rachelcoles_birthtraumaConnect with NonieTake the Leadership Identity Quiz: https://noniewhite.com/leadership-identity-quiz/Find out more about the Unshakeable Method, Nonie's four-month 1:1 coaching programme: https://noniewhite.com/becoming-unshakeable/Next episodeNonie talks to Thea Brook, a serial entrepreneur with multi million business successes to her name, and now a brilliant business coach who helps other entrepreneurs move from six to seven figures. Thea has always hustled hard, even though she knew she should rest more, then nearly died, not once but twice, and was forced to stop for a considerable period of time. This conversation gets into what happens when life gets in the way of your entrepreneurial plans and forces you to reconsider everything, and how a spell in a day room informed how Thea rebuilt her life from scratch.
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    51 mins
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