"A Deal is a Deal: once you make a deal with someone, it's really important to carry it through. If you start developing the wrong reputation, it makes it impossible to make future deals. Once you shake hands, that should be it." - Donald J. Trump

In this episode, we explore the ethical dilemmas faced by participants in The Apprentice, focusing on the importance of reliability, reputation, and ethical boundaries in business. Trump emphasizes that one's word should be their bond and that maintaining goodwill is crucial for future opportunities. The discussion also highlights the strategic management of tasks.

Apprentice Lesson #3:

"The Art of the Deal:

Negotiation is a very, very delicate art.

Sometimes you have to be tough.

Sometimes you have to be sweet as pie.

You never know, it depends on who you're dealing with.

I've always said that negotiation is not really learned, it's almost innate, it's in the genes.

A negotiator is born." - Donald J. Trump

Don't negotiate with underlings

"it's very simple, deal with the boss wherever possible" - Donald J. Trump

episode lessons:

• speak with the boss directly
• think outside the box
• sound marketing and communications strategies are important toolkits in any endeavor
• set your sights high; visualize success
• reward loyalty; read another way, do not let down people who are loyal to you!

"The men's team, Versacorp, compete with the women's team, Protégé Corporation, on a more advanced business project this week. They are to produce a print ad, TV commercial, proposal and media plan for Marquis Jet, luxury business travel."