What if your next chapter started with a word you once swore off—never? That’s where Bethany Norman began before launching South Tampa City Lifestyle, a luxury magazine designed to champion people, businesses, and culture through intentional storytelling and a high-trust community.
We sit down with Bethany to trace the path from pageantry to publishing and the skills that bridged the gap: crafting a powerful narrative in minutes, selling a vision without guarantees, and showing up with grace under pressure. She shares the six-year climb to Mrs. Colorado and the deeper win beneath the crown—how setbacks taught her to surrender timelines, ask boldly, and keep building. That same mindset fuels her media play: a 50-50 editorial-to-ad ratio to protect reader experience, curated distribution to affluent South Tampa neighborhoods, a digital platform for ongoing reach, and partner events that turn attention into relationships.
This conversation gets practical about what it takes to launch a modern local media brand: how to select ideal advertising partners, why community beats transactions, and the way story transforms marketing into trust. Bethany opens up about losing everything early in marriage, rediscovering purpose through faith, and the boundaries that keep her productive—clear work hours, focus over frenzy, and sleep as a business strategy. If you lead a local business, you’ll hear a blueprint for visibility that doesn’t feel noisy or cheap, and a reminder that authority grows when you spotlight others.
Ready to rethink how your brand gets seen in South Tampa and beyond? Listen, share with a friend who’s building something bold, and leave a review to help more founders find the show. Subscribe for more real conversations with the people shaping local business.
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