In this episode of Search With Sean, I’m joined by a panel of leading News SEO and digital publishing experts to discuss the biggest challenges facing online news publishers today and how the industry can adapt in a rapidly changing search landscape.

Joining me for this discussion are:

Barry Adams – https://www.linkedin.com/in/barryadams/

Nicola Agius – https://www.linkedin.com/in/nicola-agius-8b330956/

Steven Wilson-Beales – https://www.linkedin.com/in/swilsonbeales/

Alison Moss – https://www.linkedin.com/in/alison-moss-804a5537/

Clara Soteras Acosta – https://www.linkedin.com/in/clara-soteras-acosta/

Jordan Mazza – https://www.linkedin.com/in/jordanmazza/

The panel discuss:

- How AI search, AI Overviews, and changing user behaviour are reshaping the future of news discovery

- Why publishers need to focus less on chasing traffic and more on loyalty, retention, and creating audiences that return

- How Google Discover is evolving and why traditional publishing strategies need to change

- The importance of understanding audiences, identifying what they truly value, and creating content around their needs

- Why quality, originality, expertise, and unique perspectives are becoming more important in an AI-driven search environment

- The role of communities, newsletters, podcasts, events, and other channels in building stronger relationships with audiences

- Whether publishers should prioritise subscriptions, brand building, audience engagement, or a combination of approaches

- How independent journalists, creators, and personal brands are changing the way people consume news

- Why people increasingly trust individuals and experts rather than just traditional media organisations

- How publishers can improve transparency, demonstrate expertise, and rebuild trust with audiences

- The impact of AI-generated content and misinformation on the future of journalism

- How niche publishers and specialist brands can compete against larger organisations

- The future role of journalists, content creators, and human-first storytelling in digital publishing

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/

In this Real Talk With Sean episode, I’m joined by Jack Chambers-Ward, Mordy Oberstein, Matthew Pyke, and Dawn Anderson for a wide-ranging discussion that goes beyond just AI - focusing on how marketing teams are structured today, how industry conferences are evolving, and where AI is heading in the future of search and digital marketing.

My Guests:

Jack Chambers-Ward — https://www.linkedin.com/in/jlwchambers/

Mordy Oberstein — https://www.linkedin.com/in/mordyoberstein/

Matthew Pyke — https://www.linkedin.com/in/matthewjpyke/

Dawn Anderson — https://www.linkedin.com/in/msdawnanderson/

Topics Covered:

- Breaking Down Silos in Marketing Teams: How SEO, PPC, dev, and brand teams can work more collaboratively

- Team Structures in an AI Era: Why organisations are shifting toward integrated “growth” models

- Internal Communication & Leadership Alignment: Why cross-team communication and senior ownership is critical for change

- AI Search vs Traditional SEO: How teams are adapting to evolving search behaviour

- Revenue vs Commercial Impact of Marketing: Moving beyond vanity metrics toward real business outcomes

- The State of Industry Conferences: Sponsorship influence, speaker selection, and content quality concerns

- What Makes a Strong Conference Talk: Case studies, practical insights, and avoiding generic narratives

- Conference Format & Audience Mismatch: Why 20-minute talks and “beginner + expert” blending is problematic

- Lack of In-House Voices: Why operator and brand-side perspectives are underrepresented

- AI Security, Risk & Build Quality: Concerns around AI-built tools, SaaS risk, and unintended vulnerabilities

- Speed of AI vs Safety & Governance: Regulation lag, accountability, and responsibility debates

- Cultural Pushback on AI Content: Fatigue, sameness of outputs, and growing scepticism

- Future Skills in Marketing Teams: Soft skills, technical awareness, and becoming “T-shaped” communicators

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/

In this episode of Search With Sean, I’m joined by a panel of e-commerce SEO and digital marketing experts to discuss the biggest challenges facing online retailers today and how brands can adapt to a rapidly changing search landscape.

Joining me for this discussion are:

Dena Warren – https://www.linkedin.com/in/dena-warren-b44106139/

Daniel Brooks – https://www.linkedin.com/in/danielmbrooks/

Joshua Squires – https://www.linkedin.com/in/joshsquiresrva/

James Brockbank – https://www.linkedin.com/in/james-brockbank/

Dan Taylor – https://www.linkedin.com/in/danielrwtaylor/

The panel discuss:

- Attribution challenges and measurement in modern e-commerce

- How AI-driven search is reshaping product discovery

- Feed optimisation, schema, and product variants for AI visibility

- Personalisation, audience understanding, and brand reputation

- How small and large retailers can adapt in an AI-first world

- Aligning SEO, content, PR, and paid teams for maximum impact

Topics covered include:

- GA4, privacy changes, and the evolving nature of attribution

- AI search, agentic commerce, MCP/UCP, and emerging search trends

- Product feed optimisation and Merchant Centre considerations

- Product PR, digital PR, and editorial roundup strategies

- First-mover advantages for smaller retailers

- Measuring ROI and performance across multiple AI-driven touchpoints

- Preparing for AI agents and multi-channel discovery

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/