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Reinvent B2B Customer Growth

Reinvent B2B Customer Growth

Written by: Accenture Song
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A series of conversations with senior B2B leaders exploring how winning organizations are transforming customer growth in today's dynamic marketplace. Each episode blends practical guidance with innovative strategies to help you grow your most valuable customer relationships. Discover how unified strategies, empowered buyers, AI-driven insights, and retention-focused approaches can help you transform your customer growth. Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Resetting the modern B2B growth agenda

    Resetting the modern B2B growth agenda
    Apr 23 2026

    How do you drive growth when buying is more complex, AI is changing how customers research, and speed matters more than ever? In this episode, host Meta Karagianni talks with former Thomson Reuters CMO, David Carrel, about co-creating a sharper growth vision, simplifying goals, redesigning teams to stay closer to customers, and building the skills and mindsets to win the deals that matter.
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    39 mins
  • Avanade: Driving customer-led growth in an AI world

    Avanade: Driving customer-led growth in an AI world
    Mar 19 2026

    How do you move from "more campaigns" to a truly customer-led growth system? In this episode, Avanade Chief Growth Officer Ruth Rowan joins host Alisha Lyndon to share how she's aligning marketing, sales, partners and CX around the accounts that matter most – and using tech, data and AI to make it work in practice. Ruth opens up about the hard trade-offs, the impact Avanade is seeing, and her practical advice for CMOs and CGOs leading the next wave of B2B growth.
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    40 mins
  • Actian: Turning insights into client-led growth

    Actian: Turning insights into client-led growth
    Nov 27 2025

    What does it take to lead a marketing function at the center of data-driven transformation, AI disruption, and rapidly shifting buyer expectations? In this episode, Jennifer Jackson outlines how Actian is reshaping marketing to meet the demands of a new era.
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    29 mins
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