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Resting Ad Face

Resting Ad Face

Written by: Marpipe
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About this listen

 Resting Ad Face delivers a bi-weekly hot take on building better ad creative. Hosts Jess Cook and Susan Wenograd rant and rave about the latest in ad design, testing methods, creative strategy, audience building, scaling, and more.© 2023 Marpipe Economics Marketing Marketing & Sales
Episodes
  • Episode 11: Sequential testing vs. testing ALL OF THE THINGS at once

    Episode 11: Sequential testing vs. testing ALL OF THE THINGS at once
    Nov 9 2022
    Sequential testing is a popular ad testing approach for many marketers today. It’s methodical. It's controlled. And it can tell you a great deal about which creative assets are the main drivers of your ad performance. But its biggest downfall is its lack of speed. Testing one element at a time can take months. (Not to mention the hassle of strategically naming and organizing assets and ad sets, and tracking ongoing test results.) *Cue informercial-level exasperation.* There’s got to be a better way!
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    18 mins
  • Episode 10: How your losing ads can help you design winners

    Episode 10: How your losing ads can help you design winners
    Oct 26 2022
    Unpopular opinion: your losing ad creative deserves a second look. They can help point you in the right direction if you know what to look for. On the latest episode of Resting Ad Face, Jess and Susan share how to find actionable insights among your lowest-performing ads, and use them to create even more performant winners.
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    15 mins
  • Episode 9: Why your catalog ads need a glow up

    Episode 9: Why your catalog ads need a glow up
    Oct 12 2022
    Your catalog ads are probably one of the most vanilla parts of your marketing strategy — nothing fancy, but they get the job done. But what if you could turn them into a serious, hot-fudge-sundae of sales? Enter enriched catalog creative. On this episode of Resting Ad Face, Susan and Jess discuss how applying creative elements (like branding cues, sale pricing, customer reviews, and more) directly to DPA is turning an already powerful ad type into a cash cow for retailers.
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    15 mins
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