Episodes

  • Episode 11: Sequential testing vs. testing ALL OF THE THINGS at once

    Episode 11: Sequential testing vs. testing ALL OF THE THINGS at once
    Nov 9 2022
    Sequential testing is a popular ad testing approach for many marketers today. It’s methodical. It's controlled. And it can tell you a great deal about which creative assets are the main drivers of your ad performance. But its biggest downfall is its lack of speed. Testing one element at a time can take months. (Not to mention the hassle of strategically naming and organizing assets and ad sets, and tracking ongoing test results.) *Cue informercial-level exasperation.* There’s got to be a better way!
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    18 mins
  • Episode 10: How your losing ads can help you design winners

    Episode 10: How your losing ads can help you design winners
    Oct 26 2022
    Unpopular opinion: your losing ad creative deserves a second look. They can help point you in the right direction if you know what to look for. On the latest episode of Resting Ad Face, Jess and Susan share how to find actionable insights among your lowest-performing ads, and use them to create even more performant winners.
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    15 mins
  • Episode 9: Why your catalog ads need a glow up

    Episode 9: Why your catalog ads need a glow up
    Oct 12 2022
    Your catalog ads are probably one of the most vanilla parts of your marketing strategy — nothing fancy, but they get the job done. But what if you could turn them into a serious, hot-fudge-sundae of sales? Enter enriched catalog creative. On this episode of Resting Ad Face, Susan and Jess discuss how applying creative elements (like branding cues, sale pricing, customer reviews, and more) directly to DPA is turning an already powerful ad type into a cash cow for retailers.
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    15 mins
  • Episode 8: Break your bad ad testing habits

    Episode 8: Break your bad ad testing habits
    Sep 28 2022
    Mistakes were made. 😬 Not something you want to hear when it comes to testing paid social. Fear not! Jess and Susan talk through the four most common faux pas they see new multivariate testers make, and share advice on how to avoid them for more meaningful creative data.
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    14 mins
  • Episode 7: This is your sign to test your ads against your personas

    Episode 7: This is your sign to test your ads against your personas
    Sep 14 2022
    If you're showing the same ad creative to all your audiences, you're definitely leaving revenue on the table. Jess, Susan, and special guest — Marpipe's own Caroline Lowery — spill the tea on: - why it's important to test your ads against your personas - what to include in your tests - customer examples they've lived and learned through
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    17 mins
  • Episode 6: Why ad testing is the ultimate media budget hack

    Episode 6: Why ad testing is the ultimate media budget hack
    Aug 31 2022
    It's time to put your money where your ads are. In this episode, Jess and Susan talk all things budgeting when it comes to testing your ad creative. You'll learn: • Where you should pull your ad testing budget from • How much you should budget • How ad testing helps your media budget work even harder for you • Whether or not test clicks, conversions, and impressions count against the bottom line P.S. We've been nominated as one of the Top 50 Marketing Podcasts of 2022. We'll love you forever if you give us a vote to make us #1! https://bit.ly/3e96rjV FURTHER READING: ROAS calculator: https://www.marpipe.com/roas-calculator Why creative testing results should drive your media budget: https://www.marpipe.com/blog/why-creative-testing-results-should-drive-your-media-budget Why ad creative is your best lever for ROI: https://www.marpipe.com/blog/why-ad-creative-is-your-best-lever-for-roi
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    23 mins
  • Episode 5: Don't sleep on your post-click experience w/ Tyson Quick

    Episode 5: Don't sleep on your post-click experience w/ Tyson Quick
    Aug 17 2022
    You're doing all the right things: iterating on your creative, testing your ads, and scaling the winners. But it's not translating into conversions like you'd hoped. In this episode, Tyson Quick — Founder and Chief Growth Officer of Postclick — joins Susan and Jess to talk about how the cure lies in the post-click experience and why the full buyer journey is greater than the sum of its parts.
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    26 mins
  • Episode 4: CTRL + ALT + DEL the bias out of your ad creative

    Episode 4: CTRL + ALT + DEL the bias out of your ad creative
    Aug 3 2022
    With all the creative data now available to marketers, there's no place for bias and opinions in today's ad creative. And yet ... On this episode, Jess and Susan share their personal experiences with how bias gets in the way of creativity and performance, and what you can do to eliminate it from your ad-building process altogether.
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    17 mins