We're starting this year of Resting Pitch Face with a deep conversation around LinkedIn's article, '20 predictions that will define 2026.' From the role of AI in professional and personal lives, the future of work, health and culture, Lee and Polly dive into whether they think this resonates with what we've seen towards the end of 2025, and how brands can use these predictions to influence their strategy and approach to building a loyal, valued customer base.
They cover:
- The importance of brand storytelling and authenticity in copy, following the increase of AI-generated video content (hey, Sora.)
- How the stigma around women's health is reaching a tipping point, with campaigns already highlighting major disparities in misdiagnosis and clinical trials.
- Our growing reliance on AI for problem-solving and advice, and the dangers of people treating ChatGPT like a friend in their pocket.
- Is technology the problem we have with children having phones, or the unfiltered access to it?
- Building communities is still the (not-so) secret asset to brand loyalty
If you’re a business looking to tee up your marketing activity for 2026 - or you’re just curious about the trends shaping the year ahead - this one’s for you.
#2026Predictions #MarketingPredictions #AIusage

In this episode of Resting Pitch Face, Lee and Polly unpack LinkedIn's article, '20 Predictions That Will Define 2026,' breaking down what these forecasts really mean for brands, culture, and the way we market.
From the growing role of AI in our professional and personal lives to shifting conversations around health, technology and community, they explore which predictions feel inevitable after the end of 2025, and how brands can use them to shape strategy, storytelling, and long-term loyalty.
If you're trying to plan your marketing for 2026, make sense of where AI fits into brand-building, or understand the trends shaping how audiences think, buy, and connect, this one's for you.
#2026Predictions #MarketingTrends #BrandStrategy

In this episode of Resting Pitch Face, we have our three hosts in an episode for the first time in a long time, to explore the festive battleground that is Christmas Ads. As brands fight for emotional and brand dominance earlier and earlier each year, the team breaks down which campaigns land, and which ones feel like they were wrapped about 5 minutes before the deadline.
From standout stories and sharp brand positionings to partnerships and creative shorcuts that left some of them to be unconvinced, they discuss what this year's festive ads say about where brand building is headed.
They cover:
- How the growing push for brand investment is showing up in this year's campaigns.
- The target audiences behind 2025's Christmas ad lline-up
- The ads leaning too heavily on partnerships instead of their own brand strength
- A lively debate over the best, and worst, festive ads of the season
- Elite Christmas chatter, of course.
If you're a brand wanting to know what worked and what fell flat or just enjoy a strong opinion on a snow-filled Christmas montage, this one's for you.
#ChristmasAds #BrandStrategy #FestiveMarketing