We're starting this year of Resting Pitch Face with a deep conversation around LinkedIn's article, '20 predictions that will define 2026.' From the role of AI in professional and personal lives, the future of work, health and culture, Lee and Polly dive into whether they think this resonates with what we've seen towards the end of 2025, and how brands can use these predictions to influence their strategy and approach to building a loyal, valued customer base.
They cover:
- The importance of brand storytelling and authenticity in copy, following the increase of AI-generated video content (hey, Sora.)
- How the stigma around women's health is reaching a tipping point, with campaigns already highlighting major disparities in misdiagnosis and clinical trials.
- Our growing reliance on AI for problem-solving and advice, and the dangers of people treating ChatGPT like a friend in their pocket.
- Is technology the problem we have with children having phones, or the unfiltered access to it?
- Building communities is still the (not-so) secret asset to brand loyalty
If you’re a business looking to tee up your marketing activity for 2026 - or you’re just curious about the trends shaping the year ahead - this one’s for you.
#2026Predictions #MarketingPredictions #AIusage

In this episode of Resting Pitch Face, Lee and Polly unpack LinkedIn's article, '20 Predictions That Will Define 2026,' breaking down what these forecasts really mean for brands, culture, and the way we market.
From the growing role of AI in our professional and personal lives to shifting conversations around health, technology and community, they explore which predictions feel inevitable after the end of 2025, and how brands can use them to shape strategy, storytelling, and long-term loyalty.
If you're trying to plan your marketing for 2026, make sense of where AI fits into brand-building, or understand the trends shaping how audiences think, buy, and connect, this one's for you.
#2026Predictions #MarketingTrends #BrandStrategy

In this episode of Resting Pitch Face, we have our three hosts in an episode for the first time in a long time, to explore the festive battleground that is Christmas Ads. As brands fight for emotional and brand dominance earlier and earlier each year, the team breaks down which campaigns land, and which ones feel like they were wrapped about 5 minutes before the deadline.
From standout stories and sharp brand positionings to partnerships and creative shorcuts that left some of them to be unconvinced, they discuss what this year's festive ads say about where brand building is headed.
They cover:
- How the growing push for brand investment is showing up in this year's campaigns.
- The target audiences behind 2025's Christmas ad lline-up
- The ads leaning too heavily on partnerships instead of their own brand strength
- A lively debate over the best, and worst, festive ads of the season
- Elite Christmas chatter, of course.
If you're a brand wanting to know what worked and what fell flat or just enjoy a strong opinion on a snow-filled Christmas montage, this one's for you.
#ChristmasAds #BrandStrategy #FestiveMarketing

In this episode of Resting Pitch Face, we have our three hosts in an episode for the first time in a long time, to explore the festive battleground that is Christmas Ads. As brands fight for emotional and brand dominance earlier and earlier each year, the team breaks down which campaigns land, and which ones feel like they were wrapped about 5 minutes before the deadline.
From standout stories and sharp brand positionings to partnerships and creative shorcuts that left some of them to be unconvinced, they discuss what this year's festive ads say about where brand building is headed.
They cover:
- How the growing push for brand investment is showing up in this year's campaigns.
- The target audiences behind 2025's Christmas ad lline-up
- The ads leaning too heavily on partnerships instead of their own brand strength
- A lively debate over the best, and worst, festive ads of the season
- Elite Christmas chatter, of course.
If you're a brand wanting to know what worked and what fell flat or just enjoy a strong opinion on a snow-filled Christmas montage, this one's for you.
#ChristmasAds #BrandStrategy #FestiveMarketing

In this episode of Resting Pitch Face, Polly and Dan tackle one of the most familiar frustrations in agency life, the clients who don’t quite know what they want.
From ever-changing briefs and “urgent” pivots to full strategy rewrites that appear out of nowhere, they explore how indecision derails performance, drains teams, and turns great campaigns into chaos.
From red flags you can spot a mile off to the tactics that keep your work (and your sanity) on track, they unpack how to take back control when your client can’t seem to make up their mind.
They get into:
- The telltale signs a project’s about to descend into chaos
- How shifting goals and unclear KPIs kill good strategy
- What chaos really costs in time, morale, and results
- How to set boundaries, lock in priorities, and restore direction
If you’ve ever rewritten a deck five times in five days, or survived a “just one small change” feedback loop, this one’s for you.
#AgencyLife #ClientManagement #MarketingStrategy

Polly and Dan dig into one of the great agency headaches: clients who change their minds faster than the ink dries on the brief.
From sudden pivots and moving goalposts, to full-on strategy U-turns, they unpack what happens when no one seems to know what they actually want.
They chat about the cost it takes on time, morale, and results, and how to bring clarity, control, and confidence back to the client–agency relationship.
If you’ve ever rewritten a deck five times in a week, survived an eleventh-hour “pivot,” or just want to know how to set better boundaries without burning bridges, this one’s for you.
#AgencyLife #ClientManagement #MarketingStrategy

In this episode of Resting Pitch Face, Lee and Polly unpack the PR stunts that were supposed to make brands famous, but instead became cautionary tales. From balloon releases that turned into environmental disasters to “Pay Your Age” queues that broke the internet, they explore how bold ideas can spiral when creativity overtakes common sense.
From the lure of virality to the fallout of poor planning, they dig into what causes big brand moments to go wrong, the real cost of chasing headlines, and how to make sure your next campaign doesn’t become a crisis case study.
They get into:
- The classic PR stunts that crashed and burned — and why
- How misjudged “wow moments” can damage brand trust
- Why success without preparation can be as risky as failure
- The checklist every marketer should use before going big
If you’ve ever pitched a daring idea and thought, “What’s the worst that could happen?” — this one’s for you.

In this episode of Resting Pitch Face, Lee and Dan dive into the world of marketing comms — the good, the bad, and the downright baffling — to unpack what actually cuts through the noise when you’re selling to a CEO.
From inbox avalanches and cold-call catastrophes to the subtle art of genuine personalisation, they explore what makes a pitch stand out, why most miss the mark, and how this all ties back to what marketing leaders really value: connection, credibility, and long-term partnerships.
They get into:
- The red flags that make a CEO delete your email before opening it
- Why personalisation beats “spray and pray” every time
- What separates a one-off sale from a long-term partnership
- How being constantly pitched to has shaped our own marketing philosophy at Flaunt
If you’ve ever wondered what it’s like to be on the receiving end of hundreds of pitches a week — and what actually works when selling to senior decision-makers — this one’s for you.