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Retail Uncharted

Retail Uncharted

Written by: Sidecar
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About this listen

 Tune into Sidecar's conversations with the leading minds in retail, marketing, and technology. Retail professionals will gain insights that advance their careers and improve their businesses, as we map the future of the retail industry. Economics Marketing Marketing & Sales
Episodes
  • 5 Retail Marketing Trends To Watch in 2022

    5 Retail Marketing Trends To Watch in 2022
    Dec 20 2021

    The best way to mark the end of 2021 is to synthesize our greatest lessons from the past year and project how those insights will shape the year ahead. That's Retail Uncharted producer Ellen Harvey's aim in this episode. She shares the top retail marketing trends covered on Retail Uncharted in 2021 and features excerpts from our best interviews. In this episode, Ellen shares five key strategies and trends that will shape retail marketing in 2022.
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    17 mins
  • What Is Influencer Marketing? Many Retail Marketers Don't Know.

    What Is Influencer Marketing? Many Retail Marketers Don't Know.
    Nov 30 2021

    Influencer marketing involves celebrities getting paid big bucks to promote products on social media, right? Wrong, says influencer marketing expert and author Amanda Russell. Paying Kim Kardashian to take a selfie with your product may boost your reach, but it's not strategic. In this podcast, Amanda shares how retailers can do influencer marketing right and meet their unique business goals.
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    30 mins
  • Customer Loyalty Is More Uncertain & Valuable Than Ever; Here's How to Get It Right

    Customer Loyalty Is More Uncertain & Valuable Than Ever; Here's How to Get It Right
    Nov 4 2021

    Customer loyalty is more challenging but also more valuable for retailers than ever before, says Retail TouchPoints Editor Adam Blair. In this podcast, he shares findings from the publication's 2021 Customer Loyalty Benchmarks Report. Adam also offers practical strategies for retailers to build loyalty and provide greater value to shoppers.
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    33 mins
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