In this episode of the Ride To Success Podcast, host Pedro Couto Lopes sits down with Lara Giusti, Co-Founder and Head Chef of Veloforte, to explore the fascinating intersection of real food, longevity, and sports nutrition.

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Veloforte would like to extend a discount code to our listeners RTS20 for 20% off all single time orders.

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From her roots in healthcare to becoming a creative challenger in the endurance-fuel industry, Lara shares how Veloforte was born from a deeply personal journey — her husband’s recovery through cycling and the need for natural, gut-friendly fuel. She reveals why real food matters, what the science says, and how athletes can optimise performance and long-term wellbeing using whole ingredients.

Expect insights on:

• Why “any activity counts” and how small movements support longevity

• The surprising Roman roots behind Veloforte’s original recipes

• How Lara blends science, tradition, and entrepreneurship

• The truth about ultra-processed sports nutrition and gut health

• What cyclists, runners, and active people must understand about fueling

• How Veloforte builds community and a culture around real food

• Lara’s reflections on work-life balance, growth, and sustainable performance

Whether you're a cyclist, endurance athlete, entrepreneur, or simply curious about improving your health span, this episode delivers inspiration and practical wisdom straight from one of the boldest voices in modern sports nutrition.

🎙️ Ride To Success is your go-to podcast for entrepreneurial stories in cycling.

Make sure to follow and rate the podcast wherever you listen to it!

👉 Listen now on Spotify, Apple Podcasts, YouTube, or wherever you get your podcasts.

Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

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In this powerful episode of the Ride to Success Podcast, host Pedro Couto Lopes sits down with Rob Cappucci, Director of Advocacy and Industry Partnerships at SRAM, to dive deep into the role of advocacy investment in shaping the future of cycling.

Rob shares how SRAM’s strategy goes far beyond components—it's about trail access, youth empowerment, urban infrastructure, and unlocking cycling’s cultural power. From behind-the-scenes collaboration with rival bike brands to launching inclusive initiatives like NICA and City Thread, Rob pulls back the curtain on what true industry-wide advocacy looks like.

Whether you’re a cyclist, policymaker, brand leader, or community advocate, this episode will challenge and inspire your view on what the bike can do.

👉 Follow the Ride to Success Podcast and rate us 5 stars if you enjoyed this episode.

Social Links to Ride to Success:

Follow Pedro Couto Lopes:https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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In this powerful episode of the Ride To Success Podcast, host Pedro Couto Lopes sits down with Julie Cornelius, the visionary founder and Executive Director of World Ride — a nonprofit transforming the lives of women through mountain biking across Nepal, Guatemala, Peru, Lesotho, and Botswana.

Julie shares how a single trip turned into a global mission, how fear can become a catalyst for freedom, and why bikes are more than tools for recreation — they’re vehicles for empowerment and opportunity. From building local women-led bike tourism programs to sparking self-confidence in communities where women were once excluded, Julie’s story will leave you inspired to turn your own passion into meaningful change.

👉 If you’re a cyclist, entrepreneur, changemaker, or someone looking for purpose on and off the bike — this episode is for you.

🔑 Topics Covered:

• Julie Cornelius’ journey from nutritionist to global MTB leader

• The origin and evolution of World Ride

• Building sustainable impact in underserved communities

• How adventure and leadership go hand-in-hand

• Practical insights on turning fear into momentum

💡 Whether you ride, lead, or dream of launching something meaningful — this episode will move you.

🎧 Listen now and follow the Ride To Success Podcast wherever you get your podcasts — Apple Podcasts, Spotify, Google Podcasts, and more.

🎙 Hosted by Pedro Couto Lopes — subscribe for more stories that turn purpose into action.

Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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#RideToSuccess

Is women’s cycling being held back by those meant to protect it?

In this powerful episode of the Ride to Success podcast, host Pedro Couto Lopes sits down with Jack Lindsay, ex- Advisory Board Member of The Cyclists’ Alliance (TCA) and co-founder of HOSKING Bikes—to expose the deep-rooted inequities that still plague women in cycling.

Jack pulls no punches as he discusses:

• The broken sponsorship models in women’s cycling

• Media bias and underrepresentation in the coverage of female athletes

• Shocking pay disparities and contract loopholes in UCI-regulated teams

• The failures of cycling institutions like the UCI and ACT to protect women’s rights

• The creation of HOSKING Bikes as a radical move to put women in control of cycling brands and business

• Real solutions to level the playing field—from league systems to stronger unionisation

Whether you’re a cycling fan, an athlete, or someone passionate about equity in sport, this episode will challenge what you think you know about the politics and power structures behind the scenes in professional cycling.

Love what you heard?

Help Ride to Success grow!

Listen to this episode—and all our latest conversations—on Spotify, Apple Podcasts, Google Podcasts, or wherever you get your podcasts.

If Jack’s insights inspired you, challenged you, or made you see cycling differently, tap “Follow” and leave a quick review. It helps more people discover the show and keeps the wheels turning on powerful stories like this one.

Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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#RideToSuccess

In this episode of the Ride To Success Podcast, host Pedro Couto Lopes sits down with Angela Craft Williams, Vice President of Talent and Inclusion at SRAM, to explore how one woman is reshaping the culture of cycling from the inside out.

Angela shares deeply personal experiences — from confronting racial bias as a student to empowering the next generation of women engineers and leaders of color in the cycling industry. Her journey from “a closed door” to opening thousands for others is a testament to the power of intentional leadership, allyship, and courage.

Together, they discuss what it means to build equity-driven cultures, how representation transforms innovation, and why diversity in cycling isn’t just about fairness — it’s about the future of the sport and business itself.

If you’ve ever wondered how inclusion fuels innovation or what real leadership looks like in action, this episode is a must-listen.

If this episode inspired you, follow the Ride To Success Podcast and leave us a review. Your feedback helps us share more stories that celebrate diversity, innovation, and the people shaping the future of cycling.

Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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In this episode of the Ride To Success Podcast, host Pedro Couto Lopes sits down with Kenneth Vinson, founder of All Clubs LA, to explore how one man’s ride became a nationwide movement for representation in cycling.

From his personal journey into the sport to the creation of a thriving, Black-led cycling community, Ken shares how All Clubs LA is bridging cultures, inspiring underrepresented riders, and changing the face of American cycling.

💬 Topics include:

• Building All Clubs LA from the ground up

• Creating space for marginalized voices in sport

• Leadership, legacy, and uniting communities through the bike

• The future of cycling and how inclusion drives innovation

If you’re passionate about cycling, community, or building something that matters — this episode is for you.

👉 Follow the Ride To Success Podcast for more conversations with changemakers at the intersection of cycling, business, and culture.

⭐ Loved the episode? Leave a review to help others discover the movement.

🔗 Connect with us on Instagram and LinkedIn for behind-the-scenes insights.

Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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In this episode of the Ride to Success Podcast, host Pedro Couto Lopes sits down with Karen Gee, founder of Cycle Sprog — the UK’s leading family cycling platform inspiring parents and kids to ride together.

Karen shares the incredible story of how a simple idea, born out of frustration at the lack of reliable information for parents, grew into a trusted national resource that’s helped thousands of families fall in love with cycling.

From overcoming self-doubt and balancing motherhood with entrepreneurship, to shaping a new narrative around family cycling, Karen Gee’s journey with Cycle Sprog is a testament to how one person’s passion can spark a movement.

What You’ll Learn in This Episode

• How Cycle Sprog evolved from a personal blog into a nationwide family cycling hub.

• The biggest myths and barriers that stop parents from cycling with their children — and how to overcome them.

• Insights into cycling’s growing family market, and what brands often overlook.

• How innovation in e-bikes, cargo bikes, and cycling culture is reshaping family mobility.

• The mindset shifts that helped Karen balance entrepreneurship, parenting, and passion.

• What the future of family cycling could look like — and how you can be part of it.

Whether you’re a new parent hoping to introduce your child to cycling, an entrepreneur looking to build a purpose-driven business, or a cycling enthusiast curious about where the industry is heading — this episode offers the insight, inspiration, and honesty you won’t find anywhere else.

Listen now and be inspired to see how two wheels can change your world.

Enjoyed the episode?

If this conversation with Karen Gee inspired you, please follow the Ride to Success Podcast and leave a review on your favorite platform. Your feedback helps us grow and bring you more inspiring stories from innovators like Karen.

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Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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R.I.D.E. — Julian Hall: Redefining Success Through Resilience

Reflect. Interpret. Distill. Expand.

In this R.I.D.E. episode, we unpack the emotional depth and life-changing insights from our full conversation with Julian Hall, trauma therapist, founder of Calm People, and expert in emotional resilience.

Written by Pedro Couto Lopes and brought to life by AI, this short-form reflection explores what happens when life forces you to rewrite your definition of success — and how true strength emerges through vulnerability, not control.

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R.I.D.E. – Reflect. Interpret. Distill. Expand.
written by Pedro, voiced by AI

Welcome to R.I.D.E., the short-form companion to the Ride To Success podcast — where we break down and reflect on the most powerful ideas from each full-length episode.

In this quick-hit recap, written by Pedro Couto Lopes and brought to life by AI, we revisit highlights from our conversation with [Guest Name], exploring the key moments, leadership insights, and lessons worth holding onto.

Whether you're short on time or looking for a spark of inspiration, R.I.D.E. delivers clarity, context, and curiosity in under 15 minutes.👉 For the full conversation, follow Ride To Success wherever you get your podcasts.

🎧 Listen. Learn. Lead.

Listen to the podcast:

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Social Links to Ride to Success:

Follow Pedro Couto Lopes:https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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