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Ringmaster Of Relevance

Ringmaster Of Relevance

Written by: Viraj Sankhe
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About this listen

 Welcome to “The Ringmaster of Relevance”. In this audiobook, you’ll discover not just history but strategy. Not just biography—but branding gold. Because in each of Barnum’s stunts, scandals, and successes... lies a marketing lesson for every creator, founder, and freelancer navigating today’s attention economy.Viraj Sankhe Economics Marketing Marketing & Sales
Episodes
  • Act 2 : The Hype Machine begins

    Act 2 : The Hype Machine begins
    Aug 20 2025

    What happens when marketing becomes more than ads? Barnum turned a New York museum into the 1800s version of a media empire—with fake mermaids, giants, and scandals that kept everyone talking.

    Discover how he mastered PR over advertising, built buzz through controversy, and proved that attention itself is the most valuable product.

    Step in—the hype show begins.
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    3 mins
  • Act 1: The Boy Who Sold a Dream

    Act 1: The Boy Who Sold a Dream
    Jul 17 2025

    Before he built a circus empire, young P.T. Barnum sold stories that sparked curiosity—and cash flow. In this episode, discover how a 15-year-old turned belief into business and fascination into fortune.

    The show starts here.
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    3 mins
  • Introduction to Ring Master of Relevance

    Introduction to Ring Master of Relevance
    Jul 15 2025

    Phineas Taylor Barnum didn’t just build a circus. He built a blueprint one that still guides headlines, brand launches, product hype, influencer campaigns, and billion-dollar rollouts.

    This is an introduction to this journey
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    2 mins
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