Episodes

  • MartinPatrick 3: The Partnership Behind It
    Jan 21 2026
    It started the way so many iconic things do: quietly, improbably, and with no one’s permission. An empty brick warehouse in Minneapolis’ North Loop. Two guys. No investors. No outside money. And a vision that sounded almost absurd in 2008—build the most beautiful store in America. Not a boutique. Not a showroom. Not “retail” the way we’ve been trained to think about it. Something else. Something that felt like the coolest living room you’ve ever stepped into—where a man could find everything: clothing, furniture, art, whiskey, watches, cologne… a whole universe under one roof, curated with taste and intention.Today, that universe has a name: MartinPatrick 3. Forbes called it the hottest retailer in America. It became the most photographed retail space in the Midwest. It survived a recession, expanded in the middle of a pandemic, and still turns away private equity offers. And behind it all are two of my favorite humans: Dana Swindler and Greg Walsh—creatives, builders, business partners, and yes, partners in marriage.This was their first-ever podcast interview, and I felt so honored to hold the room for it. Because what they’ve built isn’t just a store. It’s a statement. A love letter to design and a rebellion against mediocrity. Also, a reminder that in an age of AI, convenience, and endless scrolling, what people truly crave is still the same: beauty, presence, and real human connection.They weren’t chasing “retail.” They were chasing a feeling.When I asked them when they realized MartinPatrick 3 had become something special, Greg said something that made me smile because it explains everything about them: they weren’t watching what everyone else was doing. They were inside their own world—editing, curating, refining. Their compass wasn’t trends. It was taste.They started from design, and they never left it. From the lighting to the books, from the socks to the sectional, everything is chosen with the same question in mind: does this feel beautiful? does it feel right?That’s why the store changes you. I mean it. I’ve told people before—on a hard day, I want to shower, dress up, put on heels, and walk into MartinPatrick 3 just to recalibrate my nervous system. Because beauty has that power. It changes your posture. Your mood. Your sense of self. It reminds you: you’re alive, and you get to decide how you show up today.“We weren’t chasing anything. We were building what felt right—and trusting that people would feel it too.”The part nobody sees: the recession, the fear, the sandwiches.Here’s what I loved most about this conversation: we didn’t romanticize the journey. We told the truth.MartinPatrick 3 opened in October 2008—literally the worst timing imaginable. Everything hit the fan. The economy collapsed. People weren’t shopping. They were surviving. Dana and Greg were surviving too. Dana admitted they put safeguards in the lease—an “out” after 12 months. They didn’t want the liability. They were being careful because they had to be. At one point they even put their house up as bank collateral just to keep the business afloat.And then there were the years no one posts about—years of cutting expenses down to nothing, years of making sandwiches instead of going out to lunch, years of “we do not have room to pretend.”That’s the part I want young entrepreneurs to hear: the truth behind the aesthetic. The truth behind the beautifully lit photos. “We were in survival mode. We cut everything down to nothing—so the business could live.”Dana’s hidden genius: learning the science so the art could survive.Dana is one of the most strategic, fiscally responsible people I’ve ever met—and he earned that wisdom the hard way. He didn’t come from retail. He didn’t come from accounting. He came from engineering and finance-adjacent worlds, and then suddenly he’s managing inventory, sell-through, margins, metrics—things no one teaches you in a way that matters until it’s your money on the line.At one point, their CFO quit (because Dana was asking too many questions). Dana went home, grabbed an accounting textbook, read it over the holidays, and figured it out.That is a lost art: figuring it out instead of collapsing. Curiosity instead of helplessness and true responsibility instead of fantasy. “Retail is art and science. You can have the creative—but you need the numbers for it to work.”Greg’s gift started at 12—and it never left.One of my favorite moments in our friendship happened this summer when Dana showed me something Greg made when he was twelve years old: a model home. Not a “cute little kid project.” An immaculate, deliberate, detailed architectural masterpiece.It explained the whole man. Some people are given a breadcrumb early. A talent that whispers: this is what you’re here to do. Greg didn’t have the internet back then. No Pinterest. No tutorials. He built from memory, exposure, ...
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    59 mins
  • Coming Home to Ourselves: The Art of Subtraction
    Dec 9 2025

    Thanks for reading! Subscribe for free to receive new posts and support my work.

    In a world of endless scrolling, relentless news cycles, and the constant hum of “not enough,” what does it really mean to come home to ourselves?

    That’s the question I explored with my dear friend and spiritual teacher Betsy Weiner in the latest episode of Rise to More. For more than 25 years, Betsy has been guiding others through yoga, meditation, and deep inner work—but what makes her truly remarkable is her ability to blend wisdom with levity. She calls herself a personal trainer for the soul—and after hearing her speak, you’ll understand why.

    Betsy began by describing what she’s observed in recent years: our collective dysregulation. We are bombarded by information—opinions, outrage, comparison, noise—and in trying to process it all, we lose touch with the one voice that matters: our own. The result? Polarization, anxiety, and a culture that has forgotten how to pause.

    I write in Healer In Heels: we are so full of the world’s noise, we can no longer hear the whisper of our own soul.

    And yet, as Betsy reminds us, peace is possible. It begins with what she calls the art of subtraction—the quiet, courageous act of releasing what was never truly ours to carry. The stories, expectations, and burdens we’ve inherited from family, culture, and society weigh us down. The path home isn’t about adding more—it’s about remembering who we are beneath the noise.

    “You don’t need to add more light. You just need to remove what’s dimming yours.”

    One of the most radical ideas Betsy offered was this: betterment isn’t always the answer. In a culture obsessed with self-optimization and productivity, she invites us to consider the possibility that this moment—right here, right now—might already be enough. Acceptance, she says, is one of the bravest forms of growth.

    We also talked about humor—something Betsy uses as sacred medicine. Humor isn’t avoidance; it’s connection. It’s how we remember that joy and pain are not opposites—they coexist. When we laugh, we disarm our defenses and open our hearts.

    “Laughter is the soul’s way of exhaling.”

    Of course, no conversation with Betsy would be complete without talking about resilience. She shared with such tenderness about her own experiences with loss and adversity—and how they taught her compassion, grace, and the startling truth that we can love even those who may never love us back. Resilience, she says, is not about never breaking—it’s about breaking open, about rising again softer, truer, and more free.

    “Resilience isn’t toughness. It’s tenderness that has been tested.”

    What I love most about Betsy’s wisdom is how grounded it is. She doesn’t ask us to escape our lives or transcend our humanness. She invites us to inhabit it fully—to bring spirit into the small, sacred moments of every day. A morning prayer of gratitude. The silence between deep breaths. The sound of a sparrow outside your window. The stillness of Yoga Nidra.

    Because in a time when so many feel fractured, Betsy reminds us that spiritual practice isn’t a luxury—it’s a necessity.

    This conversation was less about finding yourself and more about returning to yourself—the self that was never broken, never behind, never lost.

    “You don’t have to become whole. You already are.”

    And maybe that’s the real invitation: to stop trying to fix, improve, or strive our way home. To simply remember that home has been within us all along. Thank you for reading and watching - messages like this one are worth spreading in this crazy world of ours🙏🏼

    Follow Betsy:

    IG: https://www.instagram.com/betsylweiner/

    Work with Betsy: https://betsyweiner.com

    With love and presence,Jasna

    Thanks for reading! This post is public so feel free to share it.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jasnaburza.substack.com
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    58 mins
  • The Beauty of This Lifetime
    Nov 10 2025
    Thanks for reading! Subscribe for free to receive new posts and support my work.What does it mean to live fully—not someday, not when things calm down, not when the stars finally align—but now, in this lifetime? That question sat at the heart of my recent Rise to More conversation with my dear friend, writer, and kindred spirit, Jill Palmquist. Jill’s stunning book, In This Lifetime, is part coffee-table art, part spiritual companion—a love letter to being alive. Through words, photography, and quiet wisdom, she invites us to pause, to breathe, and to ask the questions that truly matter: Why are we here? And what will we do with our time?What I love about Jill is her reverence for the small. She can turn a stray chin hair into poetry. A morning walk into prayer. A shared laugh into a meditation on grace. She reminds us that meaning isn’t something we chase—it’s something we notice. Life’s depth lives not in grand gestures but in micro-moments: sunlight on your coffee, a stranger’s kindness, the warmth of your dog curled at your feet. This isn’t romantic idealism—it’s training your eyes to see. It’s remembering that joy, like air, is always available if we stop long enough to breathe it in.“Meaning isn’t hidden—it’s happening right in front of you.”One of the most profound parts of our conversation was Jill’s distinction between chronos and kairos—two very different ways of living time. Chronos is clock time: the deadlines, the calendars, the never-ending lists. Kairos is sacred time: the eternal moment that lives within every moment, if we have the courage to notice. When we live in kairos, five minutes can stretch into forever. Washing dishes can become worship. A quiet glance across a crowded room can hold the weight of a lifetime. That is how Jill lives. Not rushing toward the next thing, but opening to what is.“When we live in kairos, even five minutes can last a lifetime.”We talked about aging—about learning to make peace with our changing bodies and finding levity in what life offers us. Jill believes humor is one of our most powerful spiritual tools. “If we can’t laugh at ourselves,” she said, “we’re missing the whole point.” In a world obsessed with youth and achievement, she offers a radical antidote: gentleness. What if we wore life, as her father used to say, “like a loose garment”? Letting go. Softening. Making space for joy, for rest, for the messy, miraculous middle.Jill also shared stories of her late father—his wisdom, his laughter, his belief in the power of gathering. He taught her that friendship and joy are not luxuries. They are the very essence of a good life. It made me think of how often we save our best selves for special occasions. What if the special occasion is now?“Stop saving your joy for someday. Someday is happening right now.”This conversation wasn’t theoretical—it was an invitation. A call to reclaim our presence from the chaos. To return to the simplicity of being here. Because living fully isn’t about doing more—it’s about being awake to what’s already happening. It doesn’t take a silent retreat or a life overhaul. Sometimes it’s five mindful minutes in the shower. Sometimes it’s looking out your window and really seeing the light. Sometimes it’s choosing laughter over worry, surrender over striving.As Jill said so beautifully:“In this lifetime, let’s do it all. Let’s move through this world and have a really good time while we’re doing it.”So today, pause. Take a breath. Notice something beautiful right where you are. That’s it. That’s what it means to live—in this lifetime.Follow Jill and read her stories on Substack:IG: https://www.instagram.com/ohthatjillSubstack: jillpalmquist.substack.comBuy her book: https://inthislifetime.lifeWith love and gratitude,Jasna This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jasnaburza.substack.com
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    58 mins
  • Jacob Frey: The Man, Not the Mayor
    Oct 9 2025

    When we see public figures, we rarely see the human being. We see a policy, a headline, a viral moment. What we don’t often glimpse is the person—the father fixing his daughter’s tiara, the husband leaning on his wife, the runner who finds peace by railroad tracks after a long day.

    In my recent Rise to More conversation with Minneapolis Mayor Jacob Frey, I set aside politics entirely. I wanted to know the man behind the title.

    We live in polarized times. Outrage is the easiest currency to spend. Nuance is rare, compassion rarer. So I wanted to create a different kind of room. A room where we listen for humanity, not ammo. Where we remember we’re far more alike than different. And where transformation—individual and collective—still feels possible.

    What unfolded was a raw and deeply human conversation about fatherhood, resilience, and the quiet costs of leadership.

    Jacob spoke openly about being a father of two young girls and how they changed everything: the way he values time, the city he hopes to shape, the example he wants to set.

    We don’t talk enough about the toll of being known. The loss of breath and private space. The reality that when he steps outside, he is “the mayor” within seconds—no matter if he’s running alone by the railroad tracks or holding his four-year-old’s hand.

    He also spoke of hardship—moments when he stood firm in his decisions, was publicly shamed, and yet slept peacefully knowing he had done what he believed was right. From those experiences, he described something profound: post-traumatic growth—the ability to not just endure crisis, but to grow from it.

    We talked about the echo chambers, the easy blame, the brittle certainty. He said something simple and brave: when we’re unhappy, it’s seductive to assign our pain to an “other.” It’s also the beginning of dehumanization.

    The antidote? Burst your bubble on purpose. Seek people who think, pray, vote, and work differently than you. Have coffee. Share stories. Discover you actually like each other. It’s not naive—it’s necessary. Our nervous systems heal in proximity, not in posts.

    Topics we covered in this episode:

    * The perspective shift of fatherhood and raising daughters

    * How resilience is built in crisis and why “post-traumatic growth” matters

    * Running as both meditation and emotional release

    * Jewish tradition and the teaching of the “36 righteous people”

    * Keeping a soft heart in a hard, polarized world

    * His personal mantra: Find a way—to lead, to serve, to keep moving forward

    * What greatness and legacy mean to him

    What I found most moving was Jacob’s candor. He admitted flaws. He spoke of the weight of criticism, the freedom of authenticity, and the small, grounding rituals that keep him human.

    In the end, this wasn’t an interview about a mayor. It was a conversation with a man navigating the complexity of public life while striving to remain whole.

    And perhaps that is the lesson for us all: whatever our role, we must find a way. To love, to lead, to soften, to rise. And for the love of God, to see humanity in one another regardless of our differences.

    Please watch, listen or share.

    With gratitude,

    Jasna

    Thanks for reading! This post is public so feel free to share it.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jasnaburza.substack.com
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    54 mins
  • Matchmaking Secrets Revealed
    Sep 17 2025
    Thanks for reading! Subscribe for free to receive new posts and support my work.I believe love is the most powerful force in the world. It steadies us. It expands us. It’s the one thing success can’t replace.That’s why today’s story matters.I brought my dear friend and now business partner, Julie Spangler, onto Rise to More because she’s quietly changed thousands of lives—with a craft most people dismiss until they’re exhausted enough to admit they need it: high-end matchmaking.Julie spent 20+ years in corporate America (HR and marketing at major financial institutions), always with an eye for people. Connecting wasn’t a job; it was her reflex. In 2012, she did the unthinkable: walked away from the safe path and built a matchmaking firm grounded in values—privacy, discernment, and real care.Years later, I joined her as co-owner of Selective Connections because what she does is rare—and it works.Why apps are failing serious peopleDating apps had their moment. For many professionals, that moment is over. The swipe culture rewards speed, not sincerity. It’s instant gratification dressed up as connection. It leaves people lonelier and more guarded than before.The clients we serve can’t risk their privacy, their reputation, or their time. They outsource everything that matters—legal, finance, health. Why wouldn’t they bring in an expert for the most important decision of their life?What makes this differentJulie’s approach isn’t a numbers game. It’s deeply personal and fiercely intentional.* White-glove, not wild guesses. Every client goes through a thorough, human process. Interviews. Coaching. A bespoke profile crafted with professional photography. Alignment on values, lifestyle, non-negotiables.* Curated candidates. She meets, screens, and runs background checks on everyone in the ecosystem. Many arrive by referral. No randos. No mystery motives.* You choose. She presents a slate of excellent fits with the why behind each one. Both people opt in. No blind collisions.* Intuition with data. This is where she shines. The strategy is tight. The instincts are world-class. I’ve watched her connect two people before their paperwork was finished—and they were on a plane together a week later.And then there’s the part you won’t see on a website: men crying on the phone because someone finally helped them find their person. Widows in their 50s who thought love had passed them by—now planning a second act with a partner who gets it. Those calls matter.The thing no one tells you about “chemistry”We’ve been sold a movie montage. Fireworks. Sparks. Epic grand gestures. Here’s the truth: many of Julie’s strongest matches started as “meh” first dates.Sparks fizzle. The slow burn endures.First dates are awkward. Nerves can masquerade as “no spark.” The best relationships often come from a second or third date—where two people relax long enough to show who they really are. Compatibility, kindness, shared values, similar pace of life—these are the building blocks of a relationship that survives career pivots, illness, kids, and ordinary Tuesday nights.What men and women get wrong* Women: a 50-item checklist and a demand for instant fireworks. The right man may not arrive with cinematic flair. He might arrive as stability, respect, and consistent pursuit.* Men: underestimating how much warmth and kindness matter. The trait men consistently name as most attractive inside our process? Kindness.Both: stop trying to win the first hour. Learn if this person can be your friend, your sanctuary, your mirror—over time.Readiness matters more than resumeA lot of our clients have crushed every other area of life. That doesn’t mean something’s “wrong” because love hasn’t landed yet. It often means they built the career first and finally made space for the relationship.Readiness looks like this:* Willing to be seen and to listen.* Open to being coached.* Willing to date with curiosity, not cynicism.* Clear on values; flexible on packaging.If you’re resigned and bitter, that’s a different project. Hope is not naïve. It’s the door you walk through.Integrity is the lineThis industry, like coaching, attracts both healers and hustlers. We see the damage from the latter. Here’s where we stand:* No clients who are separated or married. Period.* We pass on people who don’t align with our values—even if they can pay.* We protect privacy like a sacred trust.* We say the hard thing when it’s the right thing.That’s why clients from twelve years ago still refer their friends. We sleep well at night.Two ways to work with us1) Private, one-to-one matchmakingWhite-glove, bespoke search. We build your profile, recruit precisely for you, present curated matches you approve, and even arrange first dates. High-touch and highly effective.2) VIP DatabaseA database membership with one guaranteed match drawn from our vetted community, plus the opportunity to be ...
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    50 mins
  • Hate Elon Musk?
    Sep 10 2025
    We love to watch people rise.We cheer for the underdog, admire their grit, and celebrate their early wins. But the moment they cross into real success—the kind that sets them apart—something shifts. Suddenly, we start picking them apart. We look for cracks, mistakes, scandals. We whisper, “Who do they think they are?”Elon Musk is maybe a tricky example—because let’s face it, the man is as controversial as they come. But here’s the truth: people were tearing him down long before politics, Twitter wars, or hot takes. And this isn’t about him—it’s about us (I had to get your attention somehow. hello?). If you find yourself triggered by every little thing and unable to hold a rational conversation, that’s exactly why you need to keep reading. Because what we hate in others often reveals the very thing we’re avoiding in ourselves.It doesn’t matter if they’re creating jobs, donating millions, or solving real problems. We’ll still find a reason to drag them down.And here’s the truth no one likes to admit: that criticism says more about us than it does about them.Why We Tear People DownPsychologists call it status inconsistency resentment—the discomfort we feel when someone climbs the social or financial ladder faster than we think they “should.” We love when people are scrappy and struggling, because it makes us believe we could do it too. But when they’re wildly successful? We stop seeing them as one of us, and start seeing them as above us.That comparison stings. Because if they made it, maybe it’s not luck. Maybe it’s choices. And sitting with that reality is uncomfortable.So instead of facing our own lack of progress, we attack. We discredit. We gossip. We convince ourselves they were lucky, connected, or corrupt. That way, we don’t have to ask hard questions like:* Why haven’t I taken more risks?* What’s stopping me from building something greater?* Where am I still playing small?Here’s the pattern I’ve noticed again and again:People attack what they secretly wish they had.Envy is the ego’s shield. Think about it:* The person mocking a billionaire’s spending often struggles to pay their own bills.* The person tearing down an author’s bestseller hasn’t written a single page.* The person criticizing someone else’s confidence usually wishes they had more of their own.We critique what we crave. And every minute we spend doing that is a minute we’re not building, creating, or rising.But we can actually do something about thisIf you’re tired of wasting your energy tearing others down, here’s how to redirect it:1. Catch yourself.The next time you feel the urge to criticize someone’s success, pause. Ask: Am I really analyzing their choices—or just projecting my frustration?2. Study instead of dismiss.Every successful person knows something you don’t. What mindset did they adopt? What risks did they take? What can you learn from their story?3. Use discomfort as a mirror.If someone’s wealth, boldness, or confidence makes you uneasy, ask: Why? That’s your clue. The trigger often reveals what you actually want for yourself.4. Take one bold action.Instead of gossiping about what others have accomplished, write down one uncomfortable, needle-moving step you can take today toward your own rise.Here’s the Bigger Truth:When you get close to highly successful people, you see what it really takes: mindset work, risk-taking, relentless effort, resilience. Nothing magical. Just one step at a time.And once you see that, envy fades. You realize they’re not untouchable—they’re proof that it’s possible.And I am not talking we should we looking up to ALL successful people - people that we don’t like, sociopaths or world leaders who love to play war. Think more generally about instances in which we are triggered for no reason…..by friends and associated who suddenly pass you by….The question is: will you let their rise inspire you or threaten you?Because envy will keep you small. But turning frustration into fuel? That will change everything.So my challenge to you is simple:Stop tearing others down. Start building yourself up.You’ll be amazed at what happens when you trade bitterness for boldness.Because when you rise to more, you don’t just elevate yourself—you give others permission to rise too.Make sure you subscribe to RISE TO MORE podcast on audio platforms so you never miss an episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jasnaburza.substack.com
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    11 mins
  • Genius & Soul Behind Sigma Beauty
    Aug 19 2025

    Today’s guest on Rise to More completely blew my mind. Dr. Simone Xavier isn't just another entrepreneur—she is one of the most remarkable minds behind one of the world’s biggest makeup brands, Sigma Beauty.

    When I first heard her story—a veterinarian, infectious disease researcher, and professor who pivoted into beauty—I was fascinated. How does someone go from vaccines and bacterial diagnostics to building a global cosmetic brand?

    As Simone revealed to me, it began very simply: with curiosity, intuition, and solving a problem. Simone and her engineer husband René had zero experience in beauty, yet found themselves bringing makeup brushes from the US to their friends and family in Brazil. René, noticing he could make better brushes himself, said, “I can do this better, cheaper.” And that’s how Sigma Beauty was born.

    Seventeen years later, Sigma Beauty is everywhere—from Nordstrom to Neiman Marcus, from boutiques to Sephora shelves. But Simone didn't start by setting out to build a multi-million-dollar brand. She started by wanting better tools for herself. The first set of Sigma brushes—which Simone meticulously researched from YouTube makeup tutorials—sold out immediately, catapulting the brand overnight.

    What moved me deeply during our conversation was Simone’s gentle yet powerful wisdom. She said simply, yet profoundly:

    “I don't try to beat anyone. I want to inspire myself, inspire others. Everything I do is service, solving problems, bringing beauty and simplicity.”

    We talked openly about her transition from a respected academic career to entrepreneurship. Simone admits the pivot felt natural, not fearful—she followed excitement, trust, and flow. Her research background empowered her to innovate in beauty, resulting in over 60 patents. From waterproof brushes to specialized cleaning tools, every Sigma product is deeply intentional—crafted with science, innovation, and love.

    But what truly sets Simone apart isn’t just her trailblazing business savvy or her 60+ patents in the beauty space.

    It’s her soul.

    There was something deeper we discussed, too—Simone’s spiritual awakening. Her voice softened as she confessed, “I've never talked publicly about this.” She revealed that 2020 marked a profound shift, deepening her understanding of connectedness, quantum physics, and the power of visualization. She shared something I've always felt in my bones:

    “I believe everyone is a mirror of myself. My energy matters. What I visualize manifests. I truly believe we create our reality.”

    When I asked what “Rise to More” meant to her, Simone smiled gently:

    “It means showing up authentically, consciously. Inspiring others, but staying humble, present, and true.”

    Our conversation went beyond makeup and patents. We touched upon what it means to truly live authentically, consciously, and intentionally in a rapidly changing world.

    Simone reminds us all that great success isn't about recognition or money—it's about fulfillment, genuine service, and staying deeply connected to our truth. Her brilliance, creativity, and heart are evident in everything she creates.

    I hope Simone’s story lights something within you today—the possibility to pivot, innovate, and trust in your innate genius. We don’t have to chase success blindly; instead, let’s create joyfully, solve meaningful problems, and live consciously, intentionally connected.

    Because when we rise consciously, the world rises with us. Simone, that was a moment I will never forget. That day in the studio, I met a new friend. Thank you for your heart.

    Check out Sigma Beauty: https://sigmabeauty.com

    Follow Dr Xavier on LinkedIn HERE



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jasnaburza.substack.com
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    1 hr and 14 mins
  • Why Minnesota Might Just Save Your Soul
    Aug 12 2025

    Lauren Bennett McGinty on Leading Explore Minnesota’s $25B Revival

    When you think of transformative leadership, you might not immediately think of tourism. But Lauren Bennett McGinty is here to change that.

    As the Executive Director of Explore Minnesota, Lauren has taken the reins of a $25 billion industry in a state recovering from global disruption, cultural shifts, and long-standing misconceptions. Her work isn’t just about promoting lakes and cabins—it’s about elevating the spirit of a place. It’s about reminding us what joy, belonging, and visibility can do for an entire state’s identity.

    This conversation reaffirmed how blessed I am to be living in Minnesota and why I love it here so much.

    Minnesota attracts nearly 90 million visitors every year, bringing nearly $25 billion into our economy. From our incredible arts and culture scene to our award-winning chefs, pristine lakes, and endless forests, Minnesota quietly holds everything the soul needs to reconnect and recharge. And that matters as Lauren tells us that we are the least stressed state in the country!!

    Lauren's role isn’t just a marketing job—it’s a mission. After COVID brought an economic loss of billions, her team stepped in to revive hope and connection, promoting local businesses, state parks, and hidden gems. But at the heart of it, Lauren reminded me, "It's about inviting people into what we already know is special. It's about feeling at home wherever you go."

    What touched me most about our conversation wasn’t just the incredible statistics or Lauren’s undeniable passion—it was her heart and humility. When I asked her how she manages criticism, she paused and said quietly:

    “When someone’s upset, I first ask myself: Why? What pain or fear might they be feeling? If I can start from empathy and understanding, we both rise.”

    Lauren shows us the kind of leader we need more of—one who listens deeply, leads compassionately, and seeks common ground, even in polarizing times.

    Toward the end, I asked Lauren, "What does Rise to More mean to you?" Her eyes sparkled as she said:

    “It means stepping beyond expectations others have of you—especially if you're underestimated. It means showing up again and again because you believe in something greater.”

    I left our conversation deeply inspired, feeling lucky not just to call Minnesota my home, but to know someone like Lauren is advocating for it with passion, grace, and vision.

    So, my friends—perhaps Minnesota has never crossed your mind as a must-visit spot. But perhaps it’s time it did. Take Lauren’s challenge—discover it for yourself, invite your friends, share the hidden beauty.

    As Lauren put it beautifully:

    “Travel is more than seeing new places—it’s discovering who we are and what connects us.”

    And Minnesota? It turns out, it's exactly where many of us have been longing to go all along.

    Time to explore MN at https://www.exploreminnesota.com and follow Lauren on Linkedin HERE.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jasnaburza.substack.com
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    54 mins