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S1.E8. The Flat-Pack Revolution
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S1.E8. The Flat-Pack Revolution
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Welcome to "Behind the Story," where we delve into the narratives behind some of the globe's most remarkable business triumphs. Join me, Nick Eagle, as we unravel a story that mirrors a finely crafted piece of furniture - simple at first glance but immensely characterful beneath.
In this episode, we travel back to a quaint Swedish village in the 1940s, where a 17-year-old embarked on an entrepreneurial journey right from his family's farmhouse. Starting with humble commodities like matches, Christmas decorations, and fish, this young underdog soon realised the luxury and inaccessibility of quality furniture. His response? A deep dive into the furniture industry that altered our everyday lives.
Subscribe and join me on this enlightening journey, and transform your morning coffee routine.
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Nick Eagle's Website : https://www.nickeagle.co.uk