If you’ve ever wondered on how to create a clear brand statement for your target audience and how to identify the best marketing activities to grow your practice, then this episode is for you.

I’m joined by Hannah Boeck, the founder of Cued Creative and The Branded Site, who shares critical questions to ask yourself as you look to create, enhance or completely change your practice's marketing activities.  By working with over 200 private practices, Hannah shares tips and insights on how to identify the best tactics to increase your caseload.  

The 3 big takeaways with Hannah…

1. Niche down and don't try to be everything to everyone. Focusing on a target market will help you streamline your marketing and create a clear brand statement for your target audience. This will be reflected in your website, your pitch, social media, etc. And as you begin to purchase assessments and materials, your investments will go further as you will use these tools over and over.

2. Invest in client retention and word-of-mouth referrals. Make your clients feel like they are your one and only. Branded birthday cards, handwritten thank you notes, graduation certificates, celebrations of major milestones, etc., all leave a lasting impact on your clients that will ensure they shout your name from the rooftops.

3. Marketing is more than throwing spaghetti on the wall and seeing what sticks. Instead of spreading yourself thin trying to hit every marketing channel from Facebook to cold calling, focus on 1-2 strategies at a time. Are your clients searching for you on Instagram? If the answer is probably not, then focus elsewhere. Have several clients come from a social worker in town? Find more referral sources like that one and reach out.

For all resources and show notes, head on over to utterlyfinancial.com/20

If you’ve been looking for a way to supercharge the growth of your practice by earning school or government based contracts, then this episode is for you.

I’m joined by Ebony Green, founder of CASA Speech, who shares how one government contract grew her business from one employee to 20, experienced a 400% top line revenue growth and just opened her second clinic space due to the demand for services.

The 3 big takeaways with Ebony…

1. Conduct your due diligence of all the opportunities to win these contracts. Ebony has coached numerous SLPs around to the country to find these opportunities in their local community, county and state.
2. Grit and perseverance are essential…Ebony earned the first contract on her 7th attempt!
3. Be an efficient CEO…rather than spending hundreds of hours learning to do this on your own, leverage existing resources like Ebony’s masterclass to teach you everything you need to know about school contracts. 

For all resources and shownotes, head on over to utterlyfinancial.com/19.

As a reminder, you can also set up a 30 minute introductory consultation conversation to learn a little bit more about what it means to work with our firm and how we serve SLPs and Private Practice owners all over the country. 

Whether you are looking to sell your private practice or purchase one, there is one number that is more important than any other. Seller's Discretionary Earnings (SDE) is the backbone of determining the valuation of your practice or a practice you are looking to purchase. In this episode, we discuss...

• The 5 step process to purchase or sell a private practice
• How to conduct the proper due diligence of a business
• The definition and calculation of seller's discretionary earnings
• Common terms and definitions in the mergers and acquisitions process

For all resources and shownotes, head on over to utterlyfinancial.com/18

As a reminder, you can also set up a 30 minute introductory consultation to learn a little bit more about what it means to work with our firm and how we serve SLPs and Private Practice owners all over the country.