If you’ve ever wondered on how to create a clear brand statement for your target audience and how to identify the best marketing activities to grow your practice, then this episode is for you.

I’m joined by Hannah Boeck, the founder of Cued Creative and The Branded Site, who shares critical questions to ask yourself as you look to create, enhance or completely change your practice's marketing activities.  By working with over 200 private practices, Hannah shares tips and insights on how to identify the best tactics to increase your caseload.  

The 3 big takeaways with Hannah…

1. Niche down and don't try to be everything to everyone. Focusing on a target market will help you streamline your marketing and create a clear brand statement for your target audience. This will be reflected in your website, your pitch, social media, etc. And as you begin to purchase assessments and materials, your investments will go further as you will use these tools over and over.

2. Invest in client retention and word-of-mouth referrals. Make your clients feel like they are your one and only. Branded birthday cards, handwritten thank you notes, graduation certificates, celebrations of major milestones, etc., all leave a lasting impact on your clients that will ensure they shout your name from the rooftops.

3. Marketing is more than throwing spaghetti on the wall and seeing what sticks. Instead of spreading yourself thin trying to hit every marketing channel from Facebook to cold calling, focus on 1-2 strategies at a time. Are your clients searching for you on Instagram? If the answer is probably not, then focus elsewhere. Have several clients come from a social worker in town? Find more referral sources like that one and reach out.

For all resources and show notes, head on over to utterlyfinancial.com/20

If you’ve been looking for a way to supercharge the growth of your practice by earning school or government based contracts, then this episode is for you.

I’m joined by Ebony Green, founder of CASA Speech, who shares how one government contract grew her business from one employee to 20, experienced a 400% top line revenue growth and just opened her second clinic space due to the demand for services.

The 3 big takeaways with Ebony…

1. Conduct your due diligence of all the opportunities to win these contracts. Ebony has coached numerous SLPs around to the country to find these opportunities in their local community, county and state.
2. Grit and perseverance are essential…Ebony earned the first contract on her 7th attempt!
3. Be an efficient CEO…rather than spending hundreds of hours learning to do this on your own, leverage existing resources like Ebony’s masterclass to teach you everything you need to know about school contracts. 

For all resources and shownotes, head on over to utterlyfinancial.com/19.

As a reminder, you can also set up a 30 minute introductory consultation conversation to learn a little bit more about what it means to work with our firm and how we serve SLPs and Private Practice owners all over the country. 

Whether you are looking to sell your private practice or purchase one, there is one number that is more important than any other. Seller's Discretionary Earnings (SDE) is the backbone of determining the valuation of your practice or a practice you are looking to purchase. In this episode, we discuss...

• The 5 step process to purchase or sell a private practice
• How to conduct the proper due diligence of a business
• The definition and calculation of seller's discretionary earnings
• Common terms and definitions in the mergers and acquisitions process

For all resources and shownotes, head on over to utterlyfinancial.com/18

As a reminder, you can also set up a 30 minute introductory consultation to learn a little bit more about what it means to work with our firm and how we serve SLPs and Private Practice owners all over the country.

Many private practice owners aspire to grow their private practices. The only two ways to grow your private practice are organically and inorganically. This episode focuses on when it may be appropriate to grow through a merger or acquisition of another private practice. In this episode, we discuss…

• The difference between organic and inorganic growth
• 6 reasons to consider growth by acquisition
• 4 ways to be a prepared buyer 
• How to structure and finance a transaction

For all resources and shownotes, head on over to utterlyfinancial.com/17

As a reminder, you can also set up a 30 minute introductory consultation to learn a little bit more about what it means to work with our firm and how we serve SLPs and Private Practice owners all over the country.

My guest on this episode is Hallie Bulkin, the CEO and Founder of a private practice called Little Sprout Speech, LLC. Her business has been incredibly successful as it has doubled annual revenues in each of its first 6 years. As her practice continues to thrive, Hallie began to diversify her revenue by introducing an online course and a membership community.

Hallie and I discuss the following...

• How she grew her practice revenue from $0 to $100,000+ in her first 8 months of business
• Why business owners must be nimble and flexible to account for unexpected life events
• Her insatiable desire to learn about specific disorders led to her focusing on a niche
• The financial investments and capital requirements she needed to launch her online course

For all the resources mentioned on this episode, head on over to utterlyfinancial.com/16

As a reminder, you can also set up a 30 minute introductory consultation to learn a little bit more about what it means to work with our firm and how we serve SLPs and Private Practice owners all over the country.

My guest on this episode of SLP Money is Lana Fox, the CEO of Clinic Note, an EMR designed to help SLPs stay compliant and be more efficient.

While most clinicians know they should be using an EMR, Lana and I spend most of our conversation talking about the attributes that has helped make her a successful CEO. These include...

• Educating your customer on the services that you provide so they can make an informed decision on working with you and your practice. 
• Networking with local programs can accelerate you growth by introducing you to mentors, investors and partnership opportunities
• Taking micro actions and earning small wins is the key to accomplishing your big, scary long-term goals.
• Also, Lana shares an inspirational story of how she overcame the challenges her company faced when it was nearly out of money. She was able to creatively change her ideal customer profile and start focusing on a new type of client to bring in cash flow and keep the business moving forward.

The 3 big takeaways that I had from my conversation with Lana are…

1. Break down your long-term goals into smaller, more achievable micro goals. The positive momentum you build by accomplishing these goals will make the more daunting, large projects seem more attainable.
2. Identify the redundant tasks that you find taking up a large portion of your time and bandwidth. Begin to explore possibilities like hiring another employees, outsourcing to a virtual assistant or partnering with a local university to have an intern.
3. Research the local offerings in your town, county and state to see if they are offering any economic development grants or programs to entice hiring in your communities.  

For all the shownotes, references and links mentioned in today's episode, head on over to utterlyfinancial.com/15

One area of financial planning that is often overlooked by SLPs and many others is disability insurance. If you are unable to work, this coverage provides an ongoing income stream. The ability to earn a paycheck fuels your lifestyle. This is the money you need to pay your bills and the mortgage. In this episode, we discuss the following...

• Why your most valuable asset is your ability to earn an income
• The importance of having an own-occupation definition of your daily job responsibilities as an SLP in your policy
• The 4 main provisions of a disability insurance policy
• Debunking 3 myths that may have prevented you from having disability insurance
• Additional policies you may need if you own a private practice

For more information, head on over to utterlyfinancial.com/disability-insurance-slps/

My guest on this episode of SLP Money is Cameron Huddleston, the author a book titled Mom and Dad, We Need to Talk. Many parents raise their children to position money as a taboo topic that is not discussed with family or friends. Talking about money with our aging parents can be a difficult thing, but it is necessary to do in order to avoid harder situations in the future.

Cameron was inspired to write this book based on her personal experiences. Her father, an attorney by trade, passed away at the early age of 61 and left her family with no will, no trust and no other estate documents. Her mother was diagnosed with Parkinson's which thrust Cameron into becoming her mom's power of attorney and making financial decisions without knowing her true wishes.

If you are fearful of approaching your parents with this talk, Cameron will give you the confidence to have these tough conversation. We discuss the following...

• Getting over your fear of having the money talk with your parents
• Conversation starters with mom and dad to break the ice and address why having this conversation is in everyone's best interest
• Identifying the different reasons why your parents may not want to have this conversation
• A Step-By-Step approach to having a successful conversation
• Why it's in everyone's best interest to have these conversations sooner than later

For all shownotes and resources, head over to utterlyfinancial.com/13