Episodes

  • Lennert De Jong - Another Star | Flipping the Script on Brands, Tech, and the Marriott Move

    Lennert De Jong - Another Star | Flipping the Script on Brands, Tech, and the Marriott Move
    Jan 19 2026
    The brand is sold, the tech is integrated, and a new star is rising. If you are wondering what hotel operations will actually look like in the next few years, Lennert De Jong is already there, blueprint in hand. In the latest SMACK episode, Florian sits down with the CEO of Another Star (and ex-CitizenM legend) to unpack one of the most talked-about moves in hospitality lately: CitizenM selling the brand to Marriott. Yep. That one. They get into how Lennert and his team pulled off a record-speed tech integration in four months (casual) and why the so-called “death of loyalty” is wildly exaggerated in the age of AI. What is on the table: - The Marriott move: why selling the brand but keeping operations was the smartest scale play in the room. - Another Star is born: how CitizenM turned into a white-label operator with serious firepower. - AI and distribution: why AI agents might actually help hotels claw back direct bookings from the OTAs. - Loyalty, upgraded: why Marriott Bonvoy is still a cheat code for conquering the world’s biggest cities. Hit play on all platforms and check out how Lennert and his team decided to flip the game once again. Think big hotel chains are dinosaurs? This episode might ruin that narrative. Enjoy the show!
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    43 mins
  • Rafat Ali - Skift l Building a Travel Media Empire That Actually Matters

    Rafat Ali - Skift l Building a Travel Media Empire That Actually Matters
    Dec 16 2025
    Building a travel media empire isn’t for the faint-hearted, and Rafat Ali knows exactly what he’s talking about. This December, Fritz sits down with Rafat, founder and CEO of Skift, for a conversation loaded with insider insights on travel media, startups, and the raw realities of running a global brand. They get into everything from how Skift carved out a voice that matters worldwide, to keeping pace in a whirlwind industry, Rafat’s personal journey navigating the rollercoaster of entrepreneurship, and even their thoughts on New York’s new mayor, Zohran Mamdani. In other words, here’s what you’ll hear about: - Media Mastery: how Skift became the global voice of travel, and how Rafat sees the next chapter unfolding - Industry Dynamics: what’s actually driving travel trends beyond the headlines and the hype - Founder Life: his personal path and the lessons learned Hit play, this one hits both the head and the gut. Enjoy the show!
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    1 hr and 2 mins
  • Dirk Bakker – Colliers | The Money Moves Behind Hospitality’s Hottest Destinations

    Dirk Bakker – Colliers | The Money Moves Behind Hospitality’s Hottest Destinations
    Nov 18 2025
    Money talks, but hotels walk the walk! And Dirk Bakker knows exactly which ones are worth your attention… We’re warming up this month of November with an episode packed with insider perspectives from Dirk, Head of EMEA Hotels at Colliers. During the Future Hospitality Summit 2025 in Dubai, Dirk and Fritz dove into what’s shaping hotel investments, how destinations get Instagram-famous overnight, and much more... In other words, you’ll hear about: - Investment Outlook EMEA: trends, risks, and where the smart money is going - Travel & Experience: the destinations that still deliver jaw-dropping guest moments - AI & Service: which parts of hospitality tech can replace humans, and which can’t… Enjoy the show!
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    46 mins
  • Elie Milky – Radisson Hotel Group | Talking Global Growth, Lifestyle Hotels & Branded Residences

    Elie Milky – Radisson Hotel Group | Talking Global Growth, Lifestyle Hotels & Branded Residences
    Oct 7 2025
    What does it really take to grow a hotel brand across continents? SMACK is back with an episode packed with insider insights from Elie Milky, Chief Development Officer of Radisson Hotel Group for the Middle East, North East Africa, Cyprus, and Greece. In preparation for the upcoming Future Hospitality Summit, he joined Fritz in Dubai to unpack how Radisson Hotel Group develops brands that last, navigates lifestyle hotels, and explores the booming world of branded residences. In this episode: • How Radisson Hotel Group sniffs out concepts that actually stick as brands • Lifestyle hotels: why being “cool” beats collecting stars • Branded residences: hype, bling, and whether buyers actually get their money’s worth • Europe vs Middle East: markets, madness, and money moves If you thought hotel development was boring… think again. Enjoy the show!
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    48 mins
  • Christopher Hartley & Simon Naudi - GHA & Corinthia | Loyalty, Luxury & Grand Boutique Hotels

    Christopher Hartley & Simon Naudi - GHA & Corinthia | Loyalty, Luxury & Grand Boutique Hotels
    Sep 9 2025
    Two industry titans in one iconic room?! SMACK Season 7 is officially starting, and we couldn’t think of a better way to kick it off. Christopher Hartley, CEO of Global Hotel Alliance, and Simon Naudi, Group CEO of Corinthia Hotels, joined Fritz at the stunning Corinthia Grand Hotel Astoria Brussels during the GHA’s annual CEO meeting. The result? A masterclass in loyalty, luxury, and GRAND Boutique. In this Season 7 opener: • Why GHA’s #loyalty model is winning over independent brands • How #Corinthia blends grand hotels with boutique soul • What tomorrow’s #luxurytraveler actually wants, and expects • Why local authenticity still rules in a global game This bomb of an opening episode is live now on all platforms! Hit play, take notes, and welcome to a brand new season of SMACK. Enjoy the show!
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    39 mins
  • Ian Di Tullio - Minor Hotels l Spreadsheets, Sky Miles & Suite Dreams

    Ian Di Tullio - Minor Hotels l Spreadsheets, Sky Miles & Suite Dreams
    Jun 10 2025
    First it was finance spreadsheets, now it’s suite dreams: Ian Di Tullio’s journey to the top of Minor Hotels is anything but ordinary. Let’s just say: it started with data and ended with loyalty (lots of it). We mic’d up with the Global Chief Commercial Officer, Ian Di Tullio, who went from flying high with Air Canada & Accor to shaking up hospitality from Bangkok with brains, heart, and some serious backend magic. In this one, we get into: - What the airline industry taught him about innovation and squeezing margin magic - How data & AI = power (when you actually use it right) - And why respect > synergy when it comes to brand acquisitions Enjoy the show!
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    55 mins
  • Samuel Njoroge - Millenium Hotels l From Phone Operator to Planet Protector

    Samuel Njoroge - Millenium Hotels l From Phone Operator to Planet Protector
    Jun 5 2025
    Say hello to Samuel Njoroge, Director of Quality Assurance & Sustainability at Millennium Hotels and Resorts MEA, joining our latest Breaktime episode with the fabulous Mari. Talking trash (literally), tech, and turning purpose into planet-saving action. From phone operator in 2009 to full-blown eco-legend today, Samuel’s journey is pure SMACK: hustle, heart, and a whole lot of green ambition. What’s on the Breaktime menu? - Climbing the ranks and building a regional sustainability strategy that actually works - AI-powered bins, data-driven food waste reduction, and how Winnow helped save 21,000+ meals - Why educating kids to plant trees and clean beaches is both adorable and revolutionary (warning: might trigger proud-parent tears) His vibe? Calm, clear, and climate-conscious: “Sustainability isn’t just CSR. It’s everyone’s responsibility – and it starts at home.” Enjoy the show!
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    28 mins
  • María Zarraluqui - Melia Hotels l From Legal Life to Luxury Hotels with a Spanish Twist

    María Zarraluqui - Melia Hotels l From Legal Life to Luxury Hotels with a Spanish Twist
    May 20 2025
    From courtroom to boardroom, now serving global hospitality with that Spanish spice. Meet María Zarraluqui, VP of Global Development at Meliá Hotels International, lawyer-turned-development-queen and Mallorca-based hospitality firecracker. We caught up with her at IHIF2025 in Berlin, where our host Florian had the mic, and María brought the magic. In this episode: How a life twist landed her at Meliá... where 25 years later, she’s still rocking the show. Why Spanish hospitality isn’t just service: it’s soul, sunshine, and secret sauce. How “Mujeres en Hospitality” started as a Friday video call and turned into a full-on movement of mentoring and powerful community. Her vibe? Big energy, bigger wisdom: “Believe in yourself, raise your voice, make your knowledge and your capabilities visible.” Enjoy the show!
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    38 mins