In this episode of SYNKD On Air, host Angelique Robb speaks with Gabe Bustos from Hector's Home Service Marketing about the challenges and strategies of marketing for home service businesses. Gabe shares his journey as an entrepreneur, detailing his past failures due to ineffective marketing and how that led him to focus on helping small local contractors succeed. He emphasizes the importance of commitment and consistency in marketing efforts, explaining that many businesses fail to see results because they switch strategies too frequently without giving them enough time to mature.

Gabe outlines practical steps for home service businesses to enhance their marketing, starting with optimizing their Google Business Profile and gathering customer reviews. He discusses the significance of local service ads and the need for a well-optimized website. Throughout the conversation, Gabe highlights the importance of understanding customer acquisition costs and the predictability of lead generation, which are crucial for scaling a business. The episode concludes with Gabe offering insights on budgeting for marketing and the importance of finding trustworthy marketing partners.

Takeaways

"There's a missing piece here and I need to learn that myself."

"The power of commitment and consistency is crucial in marketing."

"You need to charge more or target a different clientele based on your customer acquisition costs."

"Google reviews are super important for both people looking for services and for algorithms."

"You can set up local service ads without hiring an expert, making it a low-risk option."

Sound Bites

"There's a missing piece here and I need to learn that myself."

"It does take a level of commitment and consistency."

"It's not just "Can I get leads?" It's "Can I get leads with some kind of predictability?"

Chapters

00:00 Introduction to Gabe Bustos and Hector's Home Service Marketing

01:07 Gabe's Entrepreneurial Journey and Marketing Struggles

03:10 Understanding the Importance of Focus in Marketing

05:35 How Long to Commit to a Marketing Strategy

07:20 The Cost of Customer Acquisition and Predictability

10:46 Actionable Marketing Tips for Home Service Businesses

12:36 Setting Up a Google Business Profile

16:05 The Importance of Customer Reviews

24:19 Exploring Google Ads and Local Service Ads

26:06 Introduction to Local Service Ads

27:21 Understanding the Benefits and Risks

30:39 Steps to Optimize Your Google Business Profile

33:13 The Importance of a Locally Optimized Website

36:11 Budgeting for SEO Services

37:59 Navigating Local SEO Challenges

41:54 Final Thoughts and Resources

In this episode of SYNKD On Air, host Angelique Robb speaks with Jason Lee, owner of Sky Frog Landscapes, Trash Panda Express, and co-host of the Greener Side Up podcast. They discuss Jason's entrepreneurial journey, his involvement with the Florida Nursery Growers and Landscape Association (FNGLA), and the upcoming Landscape Rodeo event aimed at engaging the next generation in the green industry. The conversation highlights the importance of hands-on experience in landscaping education and the need for more visibility in the industry.

SIGN UP HERE:

https://thelandscaperodeo.com/

takeaways

• Jason Lee is the owner of Sky Frog Landscapes and Trash Panda Express.
• The Landscape Rodeo aims to engage the next generation in the green industry.
• FNGLA is working to provide more hands-on networking events for landscape contractors.
• The Landscape Rodeo will feature various competitions, including zero-turn barrel racing.
• Jason emphasizes the importance of teaching practical skills in landscaping education.
• The event is designed to be fun and engaging for all participants.
• There will be cash prizes and trophies for competition winners.
• The Landscape Rodeo is open to participants from across the country.
• Jason is passionate about raising awareness for careers in the green industry.
• The event will also support local FFA chapters and community service projects.

Sound Bites

• "It's a lot of fun!"
• "It's not just out cutting grass."
• "We're looking forward to game day!"

Chapters

00:00Introduction to Jason Lee and His Ventures

01:27Involvement in FNGLA and Landscape Events

04:30The Birth of the Landscape Rodeo

07:46Engaging the Next Generation in the Green Industry

09:41Learning from Experience: The Landscape Rodeo's Goals

19:23Details of the Upcoming Landscape Rodeo Event

In this conversation, Scott Horoszewski from Landscapes by Acme shares his journey in the landscaping industry, detailing his transition from employee to business owner. He discusses the challenges and lessons learned throughout his career, emphasizing the importance of customer satisfaction, continuous learning, and adapting to changes in the industry. Scott also highlights the significance of design in landscaping and the need for proper training and management as a business grows.

https://www.landscapesbyacme.com/

takeaways

• Scott started in landscaping after high school, initially working for his uncle's company.
• He quickly advanced from crew hand to manager within a year.
• Scott learned the importance of adaptability in the landscaping business.
• He emphasizes the value of customer satisfaction and word-of-mouth marketing.
• Scott's art background enhances his landscaping design skills.
• He transitioned from lawn care to offering a wider range of services over time.
• Rapid growth taught Scott the importance of understanding business numbers.
• Training employees properly is crucial for maintaining quality service.
• Scott believes in continuous learning to advance in the industry.
• He aims to keep his business manageable while still considering growth.

Chapters

00:00Introduction to Scott Horoszewski and His Journey

00:59Starting in the Landscaping Industry

03:06Transitioning to Business Ownership

06:55Learning and Growing in the Industry

10:31Expanding Services and Skills

14:10The Importance of Design in Landscaping

16:37Lessons Learned from Rapid Growth

21:17Current Business Structure and Future Plans