Episodes

  • 464 Corrosion Coupons, Brand Building, and Having Fun at Trade Shows with Will Ritter

    464 Corrosion Coupons, Brand Building, and Having Fun at Trade Shows with Will Ritter
    Feb 20 2026
    "Don't be afraid to say I don't know. - Will Ritter" Corrosion is expensive, relentless, and easy to underestimate—until a "lasagna battery" turns aluminum foil green and reminds you what electrochemistry can do in the real world. This conversation reframes corrosion coupons as what they actually are: a repeatable field test that can sharpen your decisions—if you treat the process with consistency. Respect the coupon, protect the data Trace breaks down why coupons became non-negotiable in his systems: they turn guesswork into usable corrosion-rate intelligence. Will Ritter of MetaSpec (formerly Pacific Sensor) explains the fundamentals—pre-weighed coupons, exposure time, cleaning, and calculating corrosion rate in MPY (mils per year). The point isn't that the coupon is your pipe; it's that the coupon becomes a reliable, relative gauge over time when variables are controlled. The "five things" that make results repeatable Will outlines practical failure points that quietly ruin comparisons quarter to quarter: alloy selection (and staying consistent), surface area (and what happens when hardware covers the coupon), surface finish (including why scratches and pits matter), weight accuracy (and why kitchen/postage scales don't belong in the workflow), and protective VCI packaging that prevents premature corrosion in storage and transit. Brand building, trade shows, and getting comfortable saying "I don't know" Will shares his path from Pacific Sensor to MetaSpec and what it looks like to merge brands intentionally heading into 2026. The discussion also moves into trade show presence and digital marketing, plus a simple confidence framework: get comfortable saying "I don't know, but I can find out," and build communication reps—he points to Toastmasters as a low-stakes way to do that. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:20 — Trace sets the stage: why corrosion coupons matter as diagnostic data 04:05 — What a coupon is (size, pre-weighed precision) and why tiny changes matter 06:14 — Trace's "four things" water treaters manage (and what microbial control is not) 07:07 — The "lasagna battery": anode/cathode/electrolyte/path in a real-life example 08:50 — Defining corrosion (ISO 8044 and NACE definitions referenced) 09:50 — Corrosion cost perspective: "2.5 trillion" and "3.5% of global GDP" (as cited) 10:53 – Words of Water with James 12:38 – Events for Water Professionals 14:56 — Will Ritter introduction and why the podcast helped him understand the industry 18:30 — How Will got into coupons: Pacific Sensor, mentors, and early AWT exposure 24:36 — Trade show mindset: don't be afraid to say "I don't know" 27:50 — Toastmasters as a practical system for better speaking and confidence 31:25 — Pacific Sensor → MetaSpec; co-branding and planned transition "starting in 2026" 34:06 — Coupon basics and MPY explained in clear operational terms 36:51 — The big misunderstanding: coupons as a relative gauge (not "the pipe") 40:06 — The "five key characteristics" behind usable coupon data 58:10 — Best-practice takeaway: treat coupons like a lab test brought into the field 01:06:35 — Close: why Trace "owes a lot" to that "little slip of metal" Quotes "Use the coupon as a relative gauge of the corrosivity of the system." - Will Ritter "Surface finish is critical… a change in surface finish is going to impact corrosion results." - Will "Treat your coupons… like you are taking a laboratory test and bringing it into the field." "It's not a piece of metal. It's very special. Treat it as such." "Digital marketing is free… small businesses need to take advantage of free resources." Connect with Will Ritter Phone: (713) 882- 1427 Email: williamrritter@gmail.com Website: Pacific Sensor - Buy Corrosion Coupons and Test Specimens LinkedIn: https://www.linkedin.com/in/williamryanritter/ https://www.linkedin.com/company/pacific-sensor/about/ Guest Resources Mentioned Material World: The Six Raw Materials That Shape Modern Civilization by Ed Conway (Audiobook) Steel Isn't Hard (To Learn) by Shane Turcott (Paperback) The Goal: 40th Anniversary Edition: A Process of Ongoing Improvement by Eliyahu M Goldratt (Author), Jeff Cox (Author) Toastmasters International Pacific Sensor Corrosion Coupon Installation Guide Water Treatment Flyer- Pacific Sensor Metaspec Capabilities Presentation NACE SP0775-2023 Preparation, Installation, Analysis, and Interpretation of Corrosion Coupons in Hydrocarbon Operations ASTM-G1-25 Standard Practice for Preparing, Cleaning, and Evaluating Corrosion Test Specimens TP25-18 The Impact of Metal Surface Roughness on Corrosion Monitoring Water Treatment Scaling UP! H2O Resources Mentioned AWT (Association of Water ...
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    1 hr and 12 mins
  • 463 Mapping the Future of Water Innovation with Paul O'Callaghan

    463 Mapping the Future of Water Innovation with Paul O'Callaghan
    Feb 13 2026
    "If you say something over and over often and enough, it becomes true because perception is reality." Paul O'Callaghan has built a career at the intersection of water science, wastewater realities, and the practical question every operator and executive eventually faces; what actually moves innovation from idea to adoption. As Founder and CEO of BlueTech Research, Paul explains how his team helps decision-makers put capital to work more efficiently in water by reducing uncertainty and separating signal from noise. He describes patterns he's watched repeat across water entrepreneurs, pilots, and product market fit, and why "innovation" often breaks down simply because utilities, investors, and founders are using the same word to mean different things. Capital, fit, and the language gap Paul unpacks what it takes to align an investor's expectations with a technology's true pathway to scale. He contrasts different "types" of innovation and why matching the right investor, entrepreneur, market, and timeline matters as much as the technology itself. The conversation also highlights why solving a problem someone has today is often a safer starting point than betting everything on a problem that might arrive tomorrow. Regulations as a driver and a risk Regulation matters in water and wastewater, but Paul cautions against building an entire business on the hope that rules will create a market on schedule. He walks through timing risk, enforcement uncertainty, and why tracking policy momentum matters as much as tracking the text of the regulation itself. He also notes a shift toward more "aspirational" regulation focused on reuse, regeneration, and systems-level outcomes. Storytelling that changes adoption From Brave Blue World to Our Blue World, Paul shares what he learned about making water personal and compelling without reducing it to doom-and-gloom narratives. The stories he tells connect to a core professional challenge: technologies enable outcomes, but adoption accelerates when people can see and want the "better" future those outcomes create. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:33 - Trace's message on finding "your next love" through learning 09:25 - Words of Water with James McDonald 11:25 - AWT connection and the importance of being challenged by community 13:06 - Industrial Water Week dates for "this year" (Oct 5–9) 14:02 - Upcoming Events for Water Treatment Professionals 19:15 - Interview with Founder & CEO of BlueTech Research, author of The Dynamics of Water Innovation, Executive Producer of Brave Blue World and Our Blue World 22:20 - Pivot moment into water as a career (Malaysia, Edinburgh course, "living machines") 25:15 - What BlueTech Research does (reducing uncertainty, helping capital work efficiently) 27:50 - How startups connect with BlueTech and why storytelling matters 30:09 - Matching investors, entrepreneurs, and markets (alignment and "different languages") 33:00 - The role of regulations (timing risk and market realities) 35:15 - How BlueTech keeps up (themes, emerging areas, and using AI for tracking legislation) 36:30 - Paul's book: The Dynamics of Water Innovation (why he wrote it and who it's for) 40:49 - Documentary storytelling origin and Discovery Channel experience 44:22 - How celebrities got involved and why the outreach worked 45:30 - Why they made a second film and the goal of making water personal 48:03 - Viewer feedback, education impact, and grassroots screening stories 50:08 - "Water 2050" video game inspired by the films 51:21 - Additional ripple effects and "halo" projects (curriculum, photography competition, water walks) 53:06 - Where water innovation is going (desirability, storytelling, and "leaving water") 56:07- Advice for people with ideas (talk to people, generosity of the sector, ikigai, long-term view) 58:08 - Ostara / Crystal Green story (finding the operator's "today problem") 59:54 - One point Paul wants to leave: "It's a journey, enjoy it." Quotes "We do our best to help people put capital to work more efficiently to solve water challenges." "Try and find a problem that someone has today, ideally." Connect with Paul O'Callaghan Email: paul.ocallaghan@bluetechresearch.com Website: BlueTech Research – Actionable Water Technology Market Intelligence braveblueworldstudios | Instagram | Linktree LinkedIn: https://www.linkedin.com/in/o2environmental/ Guest Resources Mentioned The Dynamics of Water Innovation: A Guide to Water Technology Commercialization by Lakshmi M. Adapa (Author), Paul O'Callaghan (Author), Cees Buisman (Author) Watch Brave Blue World: Racing to Solve Our Water Crisis | Netflix Braveblueworldstudios | Instagram | Linktree "...
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    1 hr and 8 mins
  • 462 From Lab Chemist to Field Mentor: Water, Culture, and Representation

    462 From Lab Chemist to Field Mentor: Water, Culture, and Representation
    Feb 6 2026
    Industrial water work rewards people who can move between precision and practicality. Katie Holliday brings both. She started as a lab chemist, then transitioned into field service with Apex Water and Process, where much of her work supports healthcare facilities and high-accountability programs. Lab habits that protect your tools and your data Katie describes the first surprise of field work: a central plant is "very dirty," and the job demands good technique without chasing lab-level perfection. She shares a couple of simple practices that prevent expensive problems. Use proper lab wipes on glassware instead of shirts or paper towels, which can scratch surfaces and compromise readings. Keep pH probes wet with the correct storage solution, because once they dry out, they often stop working. Healthcare water: SPD work and Legionella prevention About 90% of Katie's accounts are healthcare. She defines SPD as the sterile processing department and explains why expectations shift compared to boilers and cooling towers. SPD work is cleaner, more controlled, and typically includes additional components such as endotoxin filtration and UV. It also involves more testing and stricter standards that tie directly to patient safety. Alongside SPD, she emphasizes Legionella prevention as a constant priority, from cooling towers (including secondary disinfection) to domestic water, because facilities want to reduce risk to patients. Water chemistry reality check: Phoenix versus "everywhere else" Katie explains how Arizona water changes the operating window. She notes high hardness and high chlorides, which can limit cycles of concentration and force conservative targets compared with places like Atlanta, where Trace describes running much higher cycles. The takeaway for experienced pros is familiar: operating limits are local, and "what good looks like" depends on the incoming water and the constraints that matter most at that site. Mentorship, representation, and field readiness systems Katie shares what it meant to be the first woman account manager hire in a long-running operation, and her advice is practical: recruit intentionally, then train people in the field, not from the sidelines. She credits her mentor, Bernie Peacock, for accelerating her learning curve, and she now passes that on by responding fast, following through, and providing steady backup to newer teammates. She also describes how she built mechanical confidence, using manuals, YouTube, phone video, and a OneNote playbook that captures account contacts, access details, sampling points, and "where things are" notes for clean coverage when someone else is on-site. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:14 - Trace Blackmore shares "first day" intimidation and learning curve in water treatment 08:55 - Words of Water with James McDonald 12:30 - Upcoming Events for Water Treatment Professionals 14:48 - Interview begins: Katie Holliday introduced (Apex Water and Process) 15:55 – Lab to Field transition and technique 20:27 – Representation and Mentorship 26:42 – Culture and Water Stewardship 33:31 – Healthcare work, SPD, and Legionella 35:56 – Mentoring and "give it back" 39:22 – Mechanical Confidence, Tools, and Documentation Systems Quotes and Key Takeaways "What do I not know that I don't know?" "Everyone needs a Bernie Peacock" "Field accuracy doesn't require lab perfection, but it does require clean technique." "The most effective mentoring is responsive and practical." "Documentation scales your value" Connect with Katie Holliday Email: k.nativeamericanbeadwork@gmail.com Website https://teamapex.com/ LinkedIn: https://www.linkedin.com/in/katie-holliday-9b6977246/ https://www.linkedin.com/company/apex-water-process/ Guest Resources Mentioned The Perfect Marriage by Jeneva Rose Under the Bridge by Rebecca Godfrey AAMI ST108 Compliance in Sterile Processing High hardness in Phoenix ASSE 12080 Legionella Water Safety certification Navajo Nation water access Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind Fearless Pricing: Ignite Your Team, Own Your Value, and Command What You Deserve by Casey Brown Words of Water with James McDonald Today's definition is the upward flow of water through a resin bed to clean, expand, and reclassify the bed. Can you guess the word? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.
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    55 mins
  • 461 Corrosion, Lead, and Algae: New Tools for Old Water Problems

    461 Corrosion, Lead, and Algae: New Tools for Old Water Problems
    Jan 30 2026
    Corrosion rarely announces itself as a "big water problem." It shows up as leaching at the tap, residual loss in the field, premature equipment replacement, and the slow, expensive erosion of decision-quality. Pat Rosenstiel (CEO) and Wolf Merker (chemist/Chief Science Officer) of Great Water Tech lay out a system-wide view of corrosion control—starting with what changed in Flint from a technical standpoint and moving into why many utilities still struggle to meet expectations when standards and risk assumptions shift. System-wide corrosion control starts with chemistry and consequences A source-water change can shift corrosivity fast. If corrosion control does not adjust proactively, the downstream effects show in metal release and public exposure. Wolf stresses the distinction between the technical problem and the political challenges, then points to corrosion control as a solvable technical matter when it is treated as a system condition—not a single asset issue. Why "phosphate-only" isn't the end of the story Trace frames what most operators recognize: many municipalities use phosphate inhibitors to form a tenacious film and reduce corrosion. Wolf argues phosphates are "a little bit of old news" in practice and explains the approach Great Water Tech discusses with their German partners—using phosphates and silicates together in the right amounts to create a tighter separation between water and metal. Barriers, biology, and the disinfection tradeoff Wolf breaks corrosion drivers into three sources: chemical, biological, and electrochemical (dissimilar metal corrosion). He also ties corrosion to cascading operational decisions—especially disinfectant strategy. If residual loss pushes a system from chlorine to chloramine, Wolf warns that corrosivity can increase dramatically, and that corrosion can amplify the formation of disinfection byproducts as chlorine reacts with what is in the water. What industrial water treaters should listen for Pat connects the same barrier logic to industrial priorities—CapEx, OpEx, and lifecycle extension in closed systems (cooling towers, closed chilled loops, boilers). Wolf clarifies that closed systems require different product "flavors," while keeping the core concept consistent: the combined silicate/phosphate approach remains the best path he is aware of. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:20 - Trace sets the tone for the episode: decision-quality improves when you "rethink the way that you think you know things," especially around tests and procedures 08:20 - Words of Water with James McDonald 11:00 - Upcoming Events for Water Treatment Professionals 18:22 - Interview with Pat Rosenstiel, CEO of Great Water Tech & Wolf Merker, Chief Science Officer of Great Water Tech 23:00 - Flint technical breakdown 27:30 - Corrosion control options 32:20 - Scale vs. Corrosion 43:40 – Algae Control Pivot Connect with Pat Rosenstiel Website: Great Water Tech | Water Treatment Solutions LinkedIn: https://www.linkedin.com/in/pat-rosenstiel-a148952/ Great Water Tech LLC: Overview | LinkedIn Connect with Wolf Merker Website: Great Water Tech | Water Treatment Solutions LinkedIn: https://www.linkedin.com/in/wolf-merker-a1b95284/ Great Water Tech LLC: Overview | LinkedIn Guest Resources Mentioned NSF/ANSI/CAN 60 — Drinking Water Treatment Chemicals: Health Effect NSF — Drinking Water Treatment Chemicals Certification (NSF/ANSI/CAN 60) (how certification works) ANSI Webstore listing (official standard access/purchase) EPA — Lead and Copper Rule (regulation hub) EPA — Lead and Copper Rule Improvements (LCRI) (final rule page) EPA fact sheet — Tap Monitoring Requirements (LCRI) (sampling protocol changes) Great Water Tech Folmar (Great Water Tech) — corrosion inhibitor (phosphate + silicate blend) Algae Armor (Great Water Tech) — nutrient-binding tool for ponds/lakes EPA Distribution System Toolbox — Pigging fact sheet (PDF) (removing biofilm/scale/sediment from mains) U.S. Bureau of Reclamation report page (chlorine vs chloramine impacts incl. corrosion/leaching discussion) AWWA Opflow article (main cleaning techniques incl. pigging): AWWA's utility-facing perspective on cleaning options Silicate corrosion inhibitors Historical context for silicate–phosphate combinations Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) AWT Technical Training (March 2026) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind Ep 422 Inside the Association of Water Technologies with John Caloritis Hach Water Analysis Handbook Words of Water with James McDonald Today's definition is the smallest functional ...
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    55 mins
  • 460 Building Boiler Talent: Fundamentals, Online Training, and Better Partnerships with Eric Johnson

    460 Building Boiler Talent: Fundamentals, Online Training, and Better Partnerships with Eric Johnson
    Jan 23 2026
    Boilers can feel intimidating the first time you step into a boiler room—the heat, the noise, the pressure gauge, and the weight of knowing that mistakes can be costly. Trace Blackmore opens with a reminder that boilers deserve respect, not fear—and that learning fundamentals is how you replace mystique with clarity. The talent gap behind the boiler room door Eric Johnson, Founder and CEO of Boilearn, explains why boiler expertise is becoming harder to replace. He points to the shrinking pipeline of boiler-trained technicians—historically strengthened by Navy steam training—and why companies can't rely on "tribal knowledge" and informal shadowing alone to develop the next generation. Training that scales past the 2–3 day class Eric shares what pushed him to build Boilearn: technicians and operators need structured, repeatable competency systems—not just scattered classes and a "shotgun approach" to on-the-job training. He lays out why fundamentals can be taught effectively online when it's done well, and why travel-heavy training models often spend a large share of the budget on logistics instead of learning. Troubleshooting that starts with fundamentals Troubleshooting is where boiler work can feel like a mystery—until you understand fundamentals and sequence of operations. Eric explains how technicians can isolate problems faster by knowing what should be moving (or not moving), testing one theory at a time, and using electrical diagrams as a practical roadmap when formal sequence documentation isn't available. Better partnerships between boiler techs and water treaters The conversation closes with practical steps that reduce friction and finger-pointing: take photos during inspections, package observations clearly in service reports, communicate directly when possible, and over-communicate inspection schedules so the water treater can prepare the program before the boiler is opened. Listen to the full conversation above. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:20 - Trace Blackmore sets the stage on boiler fear vs. Respect, learning boilers from a Navy-Trained mentor 09:20 - Words of Water with James 10:50 - Upcoming Events for Water Treatment Professionals 14:20 - Interview with Eric Johnson of Boilearn 16:30 – Eric's Path: HVAC school – Boiler Service Tech – Founder 19:10 – What Boilearn Does 22:10 – The lost "lifeline" problem 33:20 – Electrical Troubleshooting 44:20 – Coordinating Boiler Openings and Inspections Quotes "I've learned that boilers are something you definitely need to respect, but definitely not fear." "There's a career behind boilers. There's a career behind water treatment and not enough people talk about it." Connect with Eric Johnson Email: eric.johnson@boilearn.com Website: Boilearn I The Foundation of Boiler Training LinkedIn: https://www.linkedin.com/in/ericjohnson2020/ Boilearn: Overview | LinkedIn Guest Resources Mentioned Boilearn Boilearn mission and origins Boiler operator roles and skills Common steam‑boiler problems Safe boiler operation guide Boiler start‑up and maintenance Safer operation manual Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) AWT Technical Training Seminars Scaling UP! H2O Academy video courses Submit a Show Idea Words of Water with James McDonald Today's definition is water lost from a cooling tower as liquid droplets are entrained in the exhaust air. 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.
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    1 hr and 3 mins
  • 459 From Wastewater to Resource: Water Reuse with Dr. Veronika Zhiteneva

    459 From Wastewater to Resource: Water Reuse with Dr. Veronika Zhiteneva
    Jan 16 2026
    Industrial water professionals are increasingly pulled into conversations about scarcity, resilience, and "where the next gallon comes from." Dr. Veronika Zhiteneva, CEO and Co-founder of Waterloop Solutions frames water reuse as an implementation challenge more than a technology gap—and explains where the practical starting points are when the scope feels overwhelming. Moving reuse forward when the technology already exists Waterloop Solutions was founded to accelerate implementation: clarifying end-use quality, identifying post-treatment needs on the back end of existing plants, and building risk management plans that fit real operational and regulatory expectations. The conversation stays grounded in what slows projects down (time, permitting, funding, and public acceptance) and where progress can be made without reinventing the toolbox. Centralized vs. decentralized: why "less regulated" can move faster Europe's agricultural reuse regulation (noted as coming into effect in June 2023) created shared minimum requirements, but also uncertainty around permitting and responsibility at the local level. In contrast, decentralized reuse is described as an "early adopter" space—often driven by innovative building projects (gray water separation, rooftop rain capture) and, in some cases, easier implementation from scratch than retrofits. What matters to industrial listeners: partnerships, autonomy, and distance For industrial teams, Dr. Veronika points out opportunities for synergistic partnerships with municipalities and agriculture—balanced against the realities of infrastructure distance and cost. She also makes the case for industrial autonomy: decoupling from conventional sources through internal reuse to protect future production when municipal needs take precedence. Communication and the "toilet to tap" problem Public perception remains a stubborn barrier. Dr. Veronika calls out the long-lasting impact of "toilet to tap" framing and why first impressions can derail technically sound reuse projects. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 03:58 - Trace Blackmore shares how "Pinks and Blues" questions get chosen—and where listeners can submit them 05:05 - Upcoming Events for Water Treatment Professionals 07:42 – Words of Water with James McDonald 11:47 – Meet Dr. Veronika Zhiteneva and why Trace invited her from LinkedIn insights 12:20 — Veronika's path: UMD → Colorado School of Mines → PhD at Technical University of Munich 15:40 — Why Waterloop Solutions started: progress is slow, but implementation support is missing 19:40 — Decentralized reuse: why interest is rising, and why it can be easier to implement in buildings 20:20 — EU agricultural reuse regulation (June 2023): minimum quality, crop types, and risk plan uncertainty 23:40 — Unique barriers by sector: municipal timelines, industrial ROI, and the difficulty of reaching farmers 33:20 — Lowest-hanging fruit: municipal reuse for street cleaning and parks; industrial autonomy via internal reuse 45:00 — Women and young professionals: visibility, role models, and why the sector's willingness to help matters 47:20 — Where to learn more: US EPA resources, EU work underway, and Australia as a reuse leader Quotes "It's okay to ask questions." "But actually, all the technology needed for it already exists." "What I think is awesome in the US, for example, that you guys are really pursuing this direct potable reuse now." "I think these are all valid options to have kind of in the water management portfolio on a local level and also on a regional level." Connect with Dr. Veronika Zhiteneva Email: vzhiteneva@gowaterloop.com Website: Home – Waterloop Solutions LinkedIn: https://www.linkedin.com/in/vzhiteneva/ Waterloop Solutions: Overview | LinkedIn Guest Resources Mentioned Brave New World by Aldous Huxley (Paperback) European Commission's Water reuse: New EU rules to improve access to safe irrigation Intermezzo Paperback – by Sally Rooney (Author) Radical Candor: Fully Revised & Updated Edition: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott US EPA State Water Reuse Resources US EPA Water Reuse Information Library US EPA's "A Framework for Permitting Innovation in the Wastewater Sector Report" US Department of Energy's About the BuildingsNEXT Student Design Competition The Corporate Sustainability Reporting Directive (CSRD) Water Reuse Europe Policy and Regulations Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) AWT Technical Training Seminars Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind Words of Water with James ...
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    56 mins
  • 458 Hiring Olympics and High-Performance Culture with J.D. Roth

    458 Hiring Olympics and High-Performance Culture with J.D. Roth
    Jan 9 2026
    "Stay curious. And you only have one reputation. Guard it with your life." Hiring for judgment, not just rehearsed confidence Industrial water treatment is full of decisions made with incomplete data—on sites, with customers, and inside the business. JD Roth (Managing Director and Co-owner of Guardian Chemicals) builds his hiring around that reality. His aim is straightforward: protect the team and the culture by selecting people who can think, collaborate, and lead under pressure. JD frames the organization as a group of people choosing to work toward a common goal: building a better future for communities, the environment, and staff. That priority shows how Guardian hires, who they keep, and what becomes a deal-breaker. If a candidate is misaligned with core values, JD is clear: performance elsewhere won't override that mismatch. The "Hiring Olympics" structure For a high-bandwidth, project-based role (their Graduate Business Analyst program), Guardian needed a way to evaluate many strong candidates without consuming 40–50 hours of team time. The result is a four-hour, multi-station day that includes: Core values interviews (two-person format)Competency interviews (horsepower and capability)An individual case study (primarily math/business-oriented)A collaborative case study (decision-making and team dynamics) The collaborative case study is the centerpiece. Candidates work with peers who are also competitors for limited roles, using real cases built around business decisions—often with imperfect or incomplete information—so the team can observe how candidates break down problems, delegate, support others, and present recommendations. How decisions get made afterward After candidates leave, the interview team convenes for a group decision. JD starts by looking for any "vetoes," especially around core values to fit (he references an EOS-style standard of meeting 5 out of 6 core values most of the time). From there, the team compares notes across competency, core values, and observed collaboration behaviors. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:20 – Trace Blackmore shares part of a real-world service routine and ongoing professional improvement 05:35 – Upcoming Events for Water Treatment Professionals 12:00 – Words of Water with James McDonald 13:52 – Fun Fact about 1903 from this day 14:28 – Interview with JD Roth, Managing Director and Co-Owner of Guardian Chemicals 15:20 - "A company is people" 19:00 – First solo site lesson: ask for help vs. pretend 25:10 – The GBA Program (Graduate Business Analyst) 27:50 – Hiring Olympics format + Efficiency 33:30 – "Ping pong balls in a jumbo jet" example 39:10 – Selection rules: Core values veto + EOS bar + Values list Quotes JD:"And if you've got great people and you take care of great people, they take care of your customers, and your customers take care of you." JD: "There really isn't a company. There is just a whole bunch of people who have decided to work together towards a common goal." Trace: "I can only imagine how empowered your team feels because they're so involved in this process and you're involving everybody" Trace: "I love the fact that we're diving deeper into the most important thing, and that's protecting and enhancing our culture." Connect with JD Roth Email: jdroth@guardianchem.ca Website: http://www.guardianchem.ca/ LinkedIn: https://www.linkedin.com/in/john-david-jd-roth-58714113/ Guest Resources Mentioned Entrepreneurs' Organization Verne Harnish 'Scaling Up' About Verne Harnish Harvard Business Review Case Studies Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) AWT Technical Training Seminars Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind 7 Habits of Highly Effective People by Stephen. R. Covey Fearless Pricing: Ignite Your Team, Own Your Value, and Command What You Deserve by Casey Brown Supercommunicators: How to Unlock the Secret Language of Connection by Charles Duhigg Charles Duhigg — "The science behind dramatically better conversations" (TEDxManchester) 12 Week Year Plan 457 2026: A New Year with New Intentions Traction: Get a Grip on Your Business Words of Water with James McDonald Today's definition is an ion with a net positive charge, formed when an atom or molecule loses one or more electrons. Can you guess the word or phrase? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.
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    57 mins
  • 457 2026: A New Year with New Intentions

    457 2026: A New Year with New Intentions
    Jan 2 2026
    Trace Blackmore opens 2026 with a practical reset: how to plan with urgency, sharpen the fundamentals that make troubleshooting easier, and use the tools around this podcast to keep your development moving all year. The 12-Week Year: urgency you can use Annual goals often feel "far away" until December forces focus. The 12-week year flips that dynamic by treating each quarter like a year—creating urgency sooner and giving you four chances to reset and improve. Trace walks through the structure: start with a vision (he uses a three-year example), then choose 3–5 tactical goals for the next 12 weeks, so you don't overload and quit. He also ties it to a water treatment reality: quarterly customer touchpoints are simply more productive than an annual "re-introduce everything" meeting. Trace points listeners to planning support and easy on-ramps: the book link: ScalingUpH2O.com/12weekyear the planning guide PDF: ScalingUpH2O.com/12weekyearplan and an Audible option (free month + free book mentioned in the transcript). Mailbag: how the show is made—and what's changing A listener asks how an episode goes from spark to air. Trace lays out the workflow: idea sourcing, research and pre-production, guest outreach, scheduling, outline creation, recording discipline, post-production with audio engineer Sean, then show notes, graphics, social posts, scheduling, and promotion. He also shares a key quality upgrade: guests now receive equipment prerequisites (including budget-friendly mic options) because the Scaling Up Nation can hear the difference. On what's new for 2026, Trace shares a major personal commitment: he's pursuing a Doctorate in Business Administration, including research, data collection, and defending a thesis—with an intent to involve listeners through future surveys. Skills to build in 2026: foundation, communication, and technology Trace's recommendations land in three buckets: Strengthen fundamentals (chemistry, products, and the "why" behind test kits), improve communication and relationship-building (including temperament-based communication concepts he references), and Learn what's available in data and technology so you can show up to accounts better prepared—and avoid time-wasting return trips. He closes with a direct action: browse the ScalingUpH2O.com events section and pick learning opportunities you can attend (especially those nearby), then build a 12-week plan that helps you justify bigger conferences by clearly stating what value you'll bring back. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:38 - Welcome to 2026 and what this "first show of the year" is designed to do (reset, tools, and a mailbag). 07:30 – 12 Week Year Planning format 21:09 – Dive Into The Scaling UP! H2O Mailbag 30:54 – What Is New for 2026 for Trace Blackmore 38:05 – Words of Water with James 40:15 – Trace's Favorite Food 46:42 – What Are The Top 2 to 3 skills Water Treaters Should Focus On Quotes "Now the reason I really like the 12-week year is because it puts the urgency of not having a full year of time, only having a smaller amount of time to work for you." "It also gives you 4 chances a year to reset and improve, not just one." "Everybody in water treatment should focus on developing skills around a solid foundation." "That leads me to my third skill that I want to talk to you about, and that's learning what's available to you when it comes to data and technology." Connect with Scaling UP! H2O Submit a show idea: Submit a Show Idea LinkedIn: in/traceblackmore/ YouTube: @ScalingUpH2O Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind Audible Book - The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months 12 Week Year Plan Episode 100 The 100th One Episode 117 The One With Temperament Expert, Kathleen Edelman Episode 179 Another One that Teaches Us to Communicate Better with Others AWT – The Analyst - Library I Said This, You Heard That 2nd Edition by Kathleen Edelman HACH Water Analysis Handbook Words of Water with James McDonald Definition: Today's definition is the ratio of the dissolved solids in a system's circulating water to the dissolved solids in the makeup water. Can you guess the word or phrase? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.
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    1 hr and 1 min